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College Recruiter
  • How AI Can Better Our Education, Careers, and Businesses

    February 07, 2019 by Steven Rothberg
    Tarquin Clark of Google Cloud Talent Solutions

    Artificial intelligence (AI), sometimes called machine learning or machine intelligence, is in its infancy yet poised to fundamentally change how we work, are educated, and run our businesses. AI is already impacting how leading employers engage with students and recent graduates and then hire and manage them.

    AI offers tremendous opportunities to those in talent acquisition and human resources as well as society as a whole, but also poses some threats.

    University relations, talent acquisition, and other human resource leaders from corporate, non-profit, and government organizations gathered on on Monday, December 10, 2018 at Google for a highly interactive, collegial, and informative day of learning. It was goal of the organizer, College Recruiter, that the hundreds who attended either in person or via livestream left with a roadmap for how they and their organizations could not only survive, but also thrive by using AI to enhance their existing talent acquisition tactics and strategies.

    This video captures the opening keynote and related panel discussion at the College Recruiting Bootcamp on AI at Google. Continue Reading

    Posted in Advice for Employers, Conferences, HR Tech, Informational (About CR), Job Board Industry, Job Search, Online recruitment, Recruitment marketing, Recruitment Strategies, Shameless Self-Promotion, Technology | Tagged cloud talent solutions, college recruiting bootcamp, conference, cts, fedcollege, google, google for jobs, google hire, gr8 people, jayne kettles, Jibe, joe essenfeld, justin lumby, roopesh nair, symphony talent, talentnet inc, tarquin clark, trucollege
  • Sourcing and evaluation: Employers’ flawed assumptions, and how mobile recruiting changes everything

    June 28, 2017 by Anna Peters
    Sourcing evaluation is generally ineffective

     

    This blog is an excerpt of Steven Rothberg’s white paper, “How Employers Evaluate Career Services, Job Boards, and Other Sources, and How Mobile Recruiting Changes Everything.”

    Read the entire white paper here (no need to register to download).

    Few employers properly track candidate sources

    The technology that allows an advertiser to track a consumer from their click on an ad to the advertiser’s website, and ultimately to a purchase, has existed since the mid-1990’s. For example, when College Recruiter began using this technology in 1998, within months, one of the world’s largest hospitality companies was paying us $0.05 per click in return for driving thousands of students and recent graduates a month to apply on their career website. Continue Reading

    Posted in Advice for Employers, Metrics | Tagged analytics, applicant tracking system, ats, evaluation, hiring software, Jibe, Smashfly, steven rothberg, talent acquisition solutions, talent management
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