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Posted July 25, 2016 by

10 digital skills to help you land an amazing job

Young photographer at the studio doing some retouching photo by StockUnlimited.com

Photo by StockUnlimited.com

The digital age arrives with many benefits. Our lives are faster, online, and the information is easily accessible at the click of a button. However, you cannot be left behind, and you need to keep up with technology because it might end up replacing you if you don’t. In fact, it’s already happening. Many jobs that have been a staple of society in the past 100 years are slowly being given to automatons.

Those are the jobs that require little social interaction and are based on pure demand or logical thinking. A human employee in simple services can be replaced by a few buttons. We’re moving forward, and many already believe that the younger generation needs to make sure their digital skills are sharp in order to fit into the future. How do you defeat this robotization of services and jobs? Learn to be the one who controls and creates them.

It does not mean you necessarily have to learn how to build robots, but it means that you need to understand what sort of skills and talents future employees expect from you. Digital skills are certainly among them because they will play a major role in shaping the future. Your concern should be to belong among those who participate, instead of those who just watch, and here’s what you should definitely know to land a great job.

1. SEO (Search Engine Optimization)

Even though SEO has been around for quite a while, it’s not known to many who have had no handle in creating or taking care of a website. However, keep in mind that skills using it are required by around 14% of companies in the digital industry, and that number is expected to grow. It’s an essential tool used to optimize a website in order for it to generate traffic and conversation. It’s an imperative skill for many jobs and one that will definitely impress employers in the industry.

2. Coding (HTML5 or JavaScript)

It may sound like a no-brainer, but coding is a major part of web browsing, especially in an age where websites are becoming more interactive. Numerous tech giants have switched to HTML5, dropping previous languages in order to create a better and seamless internet experience. The same applies to JavaScript, which works greatest with animation and making interaction an easy process. They’re tools that will be used in the future and some highly recommended for those interested in the field.

3. PPC (Pay-Per-Click)

In essence, it’s a very simple method that companies are looking for regarding marketing. It implies increasing a specific website’s traffic by buying ads on search engines that make potential customers click on it. However, you need to hone your skills in identifying promising keywords, creating a compelling ad, and measure the results. These will be excellent skills to have if you’re aiming to submit a winning job application at a tech titan in the industry.

4. Analytics

It’s not enough to implement digital strategies. Analytics are crucial and highly sought-after by employers because it means you are comfortable with analyzing and evaluating how those techniques are progressing. You need to be able to compare them constantly with others and provide excellent insight. It’s an incredible skill that will certainly land you a job. Everyone is looking to get better.

5. Android or iOS Development

Smartphones are taking over, and learning either one of these two platforms will look great on your resume. They have tremendous potential for the future because they are not going anywhere. You could find an amazing job if you master at least one of them.

6. PaaS (Platform as a Service)

Cloud software is everywhere, and many believe that they will ultimately become the quintessential platform for companies. PaaS is a tool that will help you develop these web applications that will no longer require customers to download sizeable programs on their hard drives. It’s a builder of accessibility.

7. Personal branding

Through the use of social media, you can create an excellent personal brand that will land you a fantastic job. You only need to learn how to do it. It implies understanding the use of all social media platforms, including Facebook, LinkedIn, websites, blogs, and everything else to create a beneficial image of yourself.

8. Writing online content

Everything is on the internet, and the ability to create quality content is highly sought-after. If you combine it with SEO and a few marketing skills, you could reach for a high-paying digital marketing job. It’s important to know how to flow between platforms, and manage your content for every situation.

9. Web design and creating websites

There are numerous tools out there to use, and mastering a majority of them will certainly make you desired on the job market. All you need is a bit of coding, tremendous amounts of creativity, and the patience to actually learn all the tools. Everyone and everything needs a website. Be the one who creates them, and you will be needed as well.

10. Image and video editing

Online digital media is in full force, so there will always be a need for someone who has extensive skills of image and video editing. Be it for advertising, marketing, or basically any industry, these are very valuable skills to learn. They look impressive on your resume, and every company needs someone with these abilities. If you truly want to impress them, grab the Adobe collection and master it.

We have moved fast into the future, and our steps need to be quick in order to keep up. Basic knowledge of Microsoft Office is now not something employers require, but something they expect. Focus on the most advanced tools that will set you apart from the crowd of millennials still stuck behind technology.

Want more information about how to integrate technology into your career? Visit our blog and follow us on LinkedIn, Facebook, Twitter, and YouTube.

Amanda Wilks, guest writer

Amanda Wilks, guest writer

Amanda Wilks is a digital marketing intern and a part-time writer, passionate about social media and personal branding. She loves helping individuals create unique online identities and achieve their much-desired professional acclaim.

Posted April 16, 2016 by

6 apps for college students

Long gone are the days of card catalogs, Trapper Keepers, and other broken systems our parents had to wrestle with in order to do A-grade productive work. We are a generation of cyborgs forever enhanced by technology such as smartphones, tablets, laptops, and the apps these machines enable.

LD prod/Shutterstock.com

LD prod/Shutterstock.com

Okay, so maybe calling us a generation of cyborgs is a bit of a stretch, but to be successful a system is necessary. Thankfully many of us are lucky enough to take advantage of a plethora of great applications that make having a system a little simpler which makes being a student a little more manageable and a little less stressful.

Task Management is basically what life boils down to once you’re on your own and you don’t have mom and dad forcing study habits on you and trying to instill within you the virtues of priority. This is why it is imperative that you replace your parents with a task management app. My personal choice is Todoist. Todoist is a minimalist to-do-list app with all the features needed to keep tabs on what needs to get done and when. The app features natural language dictation, which basically means that instead of having to click through various tabs and settings to create a task, just type, “Algebra homework Thursday at five pm” and Todoist will create a task titled, “Algebra Homework” and remind you to do it at five-o’clock Thursday night. Todoist is available on almost any platform for free and is easily the most intuitively designed to-do application there is. There are, however, many other options like Wunderlist or Anydo if Todoist isn’t right for you.

A Calendar App like a to-do app is there to help you prioritize what you need to be doing and when and where you need to be doing it. However, instead of making lists of each individual task, a good calendar app allows you to quickly block out sections of time to plan out your day and easily view that day so it can be kept up with. The app I use is called Fantastical which also has natural language dictation like Todoist. Fantastical also syncs seamlessly with your Google Calendar, your iCloud Calendar, and any other calendar you might be tied into.

However, in spite of Fantastical’s inclusion in my productivity system, it is not the calendar I would recommend. Instead consider Sunrise Calendar. Sunrise Calendar has basically all of the same functionality as Fantastical, but it’s free and available cross-platform whereas Fantastical has a hefty price tag of $4.99 and is available on both IOS and in the Mac App Store.

Note Taking apps are a no-brainer. Try as you might, you are not going to do well in any lecture based class if you can’t take notes. App developers know this, and that is why there are too many note taking apps to count. Fortunately one sticks out above the rest, and that is Evernote. Evernote is the note taking app for any project really. The app finds use well out of college to collect recipes, shopping receipts, bank statements and some even use it as a word processor. Evernote takes any kind of note from text notes to audio recordings. Once a note is taken you can organize them all by notebooks or by tags or by ways I haven’t even tried yet. Evernote is free to use, very powerful, and accessible on just about any device. If you don’t like Evernote, you can try Microsoft’s OneNote which ties in nicely with the Microsoft ecosystem if that’s your thing. You could also just use Microsoft Word or Google Docs, but Evernote is a cut above the rest in my opinion.

File Storage apps for the most part go unnoticed and just sit there on your computer screen or tucked away into a folder on your phone, but they are far more useful than we give them credit for. Day one at college you are going to receive about a thousand syllabi. Do yourself a favor;  tuck all the hard copies away into a folder where you can find them later for back up. Then ask your professors to send you the syllabi digitally and save them all to an app like Google Drive, Dropbox, or Onedrive. This way you will always be able to access them and tweak them to accommodate snow days or when your professor moves a test around. It doesn’t really matter which of these apps you decide to use; just pick whichever one offers the most free storage possible.

Finally, in a category all their own are Miscellaneous apps. These are the apps that don’t really fit in any of the other categories but are still hugely helpful. First is Flux. Flux is actually a piece of software you can download onto your computer that will change the type of light your computer emits throughout different times of the day. At night Flux adjusts your computer screen to stop using blue light which can mess with your sleep patterns and switches to a less disruptive red light. The change on the screen is subtle, but when you have to pull an all-nighter and need to get a few hours of sleep, you’ll be happy to start the day feeling a little more refreshed than you otherwise would have.

Next is an app I use almost every day called Pocket. Pocket is a digital “pocket” where you can tuck things into to be viewed later. Reading an interesting article but have class in ten minutes? Save it to Pocket. Your roommate sent you a funny fail compilation, but you have a paper to write? Save it to Pocket. Pocket also has an article view function that takes the articles you save and converts them to plain text while removing advertisements and page-fluff. Finally an app that automates your life! If This Then That or IFTTT for short lets you create little recipes that help eliminate pesky tasks. One example is If I tag an article in Pocket “#research” Then save it to my research paper notebook in Evernote. I could go on and on, but for the sake of article length just download these apps, give them a whirl, and thank me later.

Billy Stidham, guest writer

Billy Stidham, guest writer

I coasted through high school and was never a productive student. I put all my homework off until the last minute if I even did it at all. However, during my senior year, I started to take my grades and the idea of college seriously. Once I got to college I lacked basic study habits. I had no system, but now these apps have turned me – a super procrastinator – into a cyborg of proficiency.

Billy Stidham is a writer and blogger. Hoping to earn a living by writing, Billy is pursuing his Bachelor of Arts degree in English Literature at Lyon College in Batesville, Arkansas. You can follow Billy on Twitter @I_R_Beast  and on Linkedin.