March 08, 2017 by Guest writers from KRT Marketing
Many employers have embraced recruitment marketing across social media. Here we’d like to share best practices and answer common questions.
If college students don’t use Facebook as much anymore, should employers even consider branding on Facebook to reach millennials?
According to Fluent – a customer acquisition platform – in 2016, 41% of millennials use Facebook every day*. That generation was part of the days when you had to sign up with Facebook using your college email address. While the use of Facebook has since changed, millennials are using it to keep in touch with friends and family, as well as receive news.
The organic reach of brands on Facebook has been reduced dramatically. Nowadays, you have to “pay if you want to play.” Therefore, companies have to allocate a budget to advertise on this platform. Even though organic reach is almost nonexistent, a company should post regularly (2-3 times a week) when advertising. Here is why:
If your company is sponsoring posts (ads) and candidates click on these posts, they are sent to a landing page outside of Facebook. But candidates can still visit your company’s Facebook page. If that’s the case, your page has to grab the visitor’s attention. If there is no sign of recent content or content of value, the visitor will not likely take interest in the ad or your company.
One great thing about advertising on Facebook is how granular companies can target candidates. You can focus on certain universities, majors, graduation date and more. It’s easy and relatively inexpensive to brand your company as an employer to the most relevant audience.
*Note: That same study shared that the older millennial generation (ages 25-34) use Facebook most in comparison to the younger millennials (ages 18-24).
Where else should companies invest in social media marketing?
Facebook may not be the best channel to use for recruitment if you’re not paying to play, but Instagram and Snapchat are two channels that can support your efforts to reach college students and millennials. These social networks can assist with attracting these candidates because both are all about the visuals. Leverage them for your employer branding efforts and tell your company’s story through videos and photos, but don’t forget about Snapchat Geo-Filters.
April 07, 2016 by William Frierson
Social media can benefit college students and recent graduates searching for internships and entry-level jobs. In order to get the most out of their search using social sites, students and grads must first understand how to use them. We have some help for job seekers in this area.
Kristen Zierau, Director of Executive Recruiting at JMJ Phillip Executive Search, offers the following tips to help college students and recent grads obtain job search success with social media.
1. “When I speak with college career services departments, I give the advice that job applicants really need to clean up their profiles online. There are programs called scrappers that will pull college students and recent graduates’ posts on Instagram, Facebook, Twitter, etc. and post them on their own sites. The bad thing about this is while candidates may clean up their profiles now, another site could be hanging onto their information for years. If job seekers show photos themselves doing wild or crazy things (or maybe sometimes illegal things), it’s likely someone will find this social media post. The same concept applies to political views. Students and grads can find the devoted Bernie or Trump supporter on LinkedIn pretty easily as they are often spamming LinkedIn with their viewpoints and political “expertise.” They will also find out many of those supporters haven’t landed jobs since graduating in the summer of 2015, so be careful and keep viewpoints private unless job seekers can do it under a seemingly untraceable alias.
2. When searching for jobs on social media, college students and graduates cannot treat it like a casual message to a friend. Don’t use shorthand writing. Make sure the grammar is correct and everything sounds professional. Let’s face it; college grads need to sound like they actually graduated from college!
3. Pinging hiring managers directly on LinkedIn is a good start; do this six to 12+ months before graduation. Follow them on Twitter and other social media sources, and engage with them once in a while but not too often; it can be considered annoying. If possible, send a link back to the hiring managers showing agreement with their post; that will help keep a job seeker’s name on their minds. For example, if college students and recent graduates see a post about management from them, maybe send the hiring manager a relevant link to a Harvard Business Review article on management showing they are paying attention.”
A graduate of Michigan State University’s Business School, Ms. Kristen Zierau began her successful career with Target. As one of the fastest rising employees within the Target organization, she became an Executive Team Leader, making a name for herself in the hiring, training, and development of young talent in the retail sector. Prior to joining JMJ Phillip, Ms. Zierau also completed her MBA at Walsh College with honors. Ms. Zierau made a transition to the management consulting and executive search sector, which she is currently on the executive fast-track program at JMJ Phillip. Soon she will be leading Clarke-Caniff, a brand focusing on recruiting and executive search for the retail and hospitality sectors.
April 06, 2016 by William Frierson
Social media can enhance the recruiting efforts of hiring managers. Because college students and recent graduates love social media, recruiters should use it to highlight their companies in a positive light. That doesn’t just mean the work itself but also the company culture. One company using social media this way in college recruiting is Lockton.
More than 5,600 professionals at Lockton provide 48,000 clients around the world with risk management, insurance, employee benefits consulting, and retirement services that improve their businesses. From its founding in 1966 in Kansas City, Missouri, Lockton has attracted entrepreneurial professionals who have driven its growth to become the largest privately held, independent insurance broker in the world and 10th largest overall. For seven consecutive years, Business Insurance magazine has recognized Lockton as a “Best Place to Work in Insurance.”
Kelly Dippold, Senior Recruiting Specialist at Lockton, discusses how her company uses social media in college recruiting to reflect its company culture.
“At Lockton, we recently launched two social media programs to help recruit college students.
First, we created the hashtag #LocktonLife and began using it on Twitter, Facebook, Instagram, and in all of our college recruiting materials. Our goal is to show college students what it’s really like working at Lockton and that insurance is more than writing policies and processing claims. Photos and posts with #LocktonLife show associates giving back to the community, having fun inside and outside of work (think ping pong and Mardi Gras), and engaging in wellness activities like Lockton 5k events.
Then, we invited associates from across the country to join us as brand ambassadors. Using their own personal social media networks, these brand ambassadors shared even more photos and posts using #LocktonLife and encouraged others in their offices to do the same. We now have about 30 brand ambassadors in cities like Washington, D.C., Denver, Houston, and Los Angeles posting pictures of charity events, happy hours, team-building activities, and more.
On Friday March 4th, we hosted Lockton University Day at our headquarters in Kansas City. Students met, mingled, and learned from young Lockton Associates and leaders, and were encouraged to post on social media using #LocktonLife and tagging us (@Lockton, @LocktonBenefits, and @Lockton_Retire) for the chance to win fun prizes. We hope our social media campaign added some excitement to the event and helped spread the word that Lockton is a rewarding, fast-paced, and fun place to work.”
Kelly Dippold has more than 10 years of experience in recruiting and human relations in both the telecommunications and insurance industries. She joined Lockton in 2010, where she leads teams of college recruiters and has excelled in the company’s entrepreneurial, competitive, and empowering culture. Kelly earned a bachelor’s degree from the University of Kansas. Her professional designations and affiliations include Professional in Human Resources (PHR), SHRM Certified Professional (SHRM-CP) and Member, National SHRM.
March 28, 2016 by William Frierson
Did you know 87% of recruiters use LinkedIn to look for candidates? This means companies can find job seekers’ profiles and invite them for job interviews. For this to happen, though, job seekers need to make their profiles look appropriate. Adding their pictures and job titles is not enough anymore, as their LinkedIn profiles can be more important than their resumes. If job seekers want recruiters to visit their pages often and offer them great positions, here are some things they should consider.
Employers tend to pay a lot of attention not only to job seekers’ professional skills, but also to their corporate backgrounds. If applicants have proven to be excellent team workers at their previous jobs, they should seek recommendations from former bosses or colleagues. Ask some of them to write a couple of nice recommendations. Don’t exaggerate here, though. If applicants have had five jobs so far but have 15 recommendations, it might seem weird.
2. Write a longer headline
If you already have a job, but are open to new offerings, don’t just mention the company and your position there; it might be not enough to see what you do. Instead of writing, for example, “PR Manager at Example Company,” write “PR manager at Example Company: Helping big and small companies.”
3. Have enough connections
Having 50 connections on LinkedIn makes job seekers seem unfriendly, unprofessional, and unmotivated. Having 3000 contacts makes them look like they add everyone to their list of connections, and they don’t even care who’s there. Try to have a moderate number of connections, and you will be visible enough to make the network help your professional growth. Try to find all of your friends, former classmates, and colleagues if you’ve already worked somewhere.
4. Write only true information
We don’t want to lecture job seekers, but lying is unacceptable in the professional world. It concerns their LinkedIn profiles, too, particularly education and previous jobs. It is not only that recruiters can check everything, but it is also about ethics. Earning trust is an important step to professional success.
5. Be brief
No one likes to read lots of text, especially if it is not formatted correctly. Even if job seekers had tons of experience and they want to talk about it, they should organize it. Write a job title and describe your responsibilities point by point. Use headlines and short sentences; they are easier to comprehend.
6. Students can mention all the jobs they’ve had
Surely, when you are a big boss with 10 jobs behind, you can skip some of the gigs you’ve had such as pizza delivery or tutoring in college. However, college students or recent graduates might want to add at least some things to their work experience. Besides, most students do something during their college years. If they managed to study and freelance at the same time, they should mentions that. If students helped their professors grade papers, they can write about that too. Don’t leave a page blank; add at least something.
7. Choose the right picture for your profile
Don’t pick an Instagram-style photo or a cute picture with your pets; post casual photos on Facebook or elsewhere. Low-quality pictures are also not the best choice. Think of how you want potential employers to see you. The photo should be a recent, high-quality photograph where one can clearly see your face. You can also add a background picture; the best choice would be either a picture from some conference you participated in or some nature pic.
8. Write about your main skills, not all of them
We all know you are a talented person. However, if you are trying for an accountant job, recruiters probably don’t need to know you are a good cook. At the top of your LinkedIn page, your potential employer or recruiters need to see those skills suitable for them. Also, don’t mention the skills you don’t want to use in your next job. If you are tired of your current work where you need to design, for example, exclude this skill from your profile.
9. Add a decent email address
If your personal email address is [email protected] or something like that, you probably want to get a new one. You must have had a laugh creating it, but now it is time to be more professional and to use your own name for your email address.
10. Don’t mention your age
Although all the companies say age discrimination doesn’t exist, that is not true. They always consider age when hiring. So, try not to mention it.
11. Make sure all is correct
Making mistakes in a LinkedIn profile is a no-no. Pay attention not only to grammar and spelling, but to style and formatting. Everything should be clear and understandable. Style should be formal and professional.
Try to look at your text as an objective reader, or better yet, show it to someone. Ask a friend, colleague, or professor to read it and correct the mistakes you might have missed.
A LinkedIn profile is much more important now than it was a couple of years ago. More and more professionals, companies, and headhunters create accounts and use them actively every day. Job seekers probably want to look equally experienced and professional on their pages, so spend enough time creating them and don’t be lazy.
William Sarto is a marketer and content strategist working at the freelance writing board – gohunters.com. He shares his knowledge and experience in his articles based on current marketing trends and also provides actionable tips for students willing to build successful business careers. He is passionate about all new techniques and methods appearing in digital marketing. Working in one of the most fast changing industries requires many skills from young specialists, so if you have any questions feel free to contact Will @ twitter, Google+
March 21, 2016 by William Frierson
While many college students embrace social media for personal use, it also serves a professional purpose. Using social media websites such as LinkedIn, Facebook, Twitter, and others help job seekers create a brand for themselves based on who they are and what they can offer employers. With recruiters and hiring managers using social media to find job candidates, showcasing relevant skills is important for all job seekers, including college students and recent graduates.
• Create a personal brand – Your personal brand represents who you are and what you have to offer. It is what separates you from everyone else. Recruiters need to know if potential candidates have a brand that fits their company culture.
• Lean on LinkedIn – LinkedIn is a networking website for professionals. College students can highlight their skills and areas of expertise, as well as connect on LinkedIn groups based on their career fields. Through connections on the site, you can express their interests in career fields, and learn more about career fields and job opportunities. Another way to show passion for an industry is to write about it. Providing original and unique content demonstrates to recruiters and hiring managers how knowledgeable you are in specific areas.
• Use Facebook and Twitter – For job seekers who like keeping up with the latest news in their industries, Facebook and Twitter might interest them. On Facebook, you can participate in groups relevant to your career field and learn more about potential employers who are searching for the best job candidates. On Twitter, while there aren’t groups, you can use hashtags with keywords industry insiders will notice, and stay up-to-date with companies. You can also participate in discussions hosted by companies on Twitter, retweet content posted by companies’ Twitter handles, and reply to Tweets by companies with thoughtful comments to gain positive attention by those employers.
• Build an online portfolio – Social media profiles give job seekers an opportunity to build online portfolios. Similar to a resume, job seekers should highlight skills and accomplishments relevant their career fields. Consider including articles, photos, and videos for the portfolio.
More than anything else, hiring managers want to know candidates can do the job. Your school, major, GPA, and class projects help hiring managers determine that, so showcasing your accomplishments with related work experience will give you a big leg up on the competition. Use LinkedIn, Twitter, Instagram, and even Facebook to demonstrate qualifications, as many recruiters will Google candidates’ names if they’re interested in hiring you. Be sure that when recruiters search for you online, they find nothing but positive results.
At College Recruiter, we believe every student and recent grad deserves a great career. We work to create a quality candidate and recruiter experience. Our interactive media solutions connect students and grads to great careers.
March 01, 2016 by Bethany Wallace
Even in the digital age, there’s something warm and fuzzy about throwing it back to the good old days and keeping it old school when using social media. Maybe this seems ironic, but it makes a lot of sense; whether you’re searching for jobs, networking professionally, or connecting with friends, it helps to apply the same communication skills you use when interacting face to face to your online communication via social media. Recruiters and talent acquisition leaders—your future bosses—are looking for employees who exhibit great communication skills. If you can apply the following five tips to your use of social media, you’ll definitely improve your odds of landing internships and entry-level jobs.
This Tuesday Tip video, featuring Bethany Wallace, Content Manager for College Recruiter, offers five suggestions for college students and recent grads for using social media old school style.
If the video is not playing or displaying properly click here.
1. If you can’t show Grandma, don’t show anybody.
When using social media platforms, particularly platforms which are image-heavy like Facebook, Instagram, and Snapchat, avoid posting photos (or posting comments or status updates) containing images or words you wouldn’t show or share with your grandma. If your grandma is a hipster, this rule doesn’t apply to you. Think about the stereotypical grandma who might be offended at the notion of seeing her grandson’s photos of a wild party. That’s the grandma we’re referencing here.
If that mild-mannered, conservative grandma wouldn’t want to see it or read about it, chances are your potential employers don’t want to see it or read about it either. So don’t share it on social media. Remember that just because you think you have your privacy settings locked down doesn’t mean they’re truly secure. Your friends can always tag you in photos. Facebook is publicly traded. And your friends and contacts can also take screen shots of what you post before you realize you need to delete the scandalous content. So play it safe and follow the grandma rule, particularly prior to and during your job search.
2. No phones allowed.
If you’re a traditional college student, your parents can probably tell you lots of stories about what it was like to attend parties and other college functions sans cell phones. Most wild college functions were never documented; the only records that exist of the crazy things that happened at sorority houses in the 80s and 90s live in the memories of the people who attended.
Take notes from the old folks on this one. The benefit to turning off your cell phones at the door of functions with your friends is that you won’t wind up posting any scandalous photos on social media, only to regret those posts later. It might seem fun to share the photos now, but when you begin searching for a job or internship, and employers Google you and find said photos, you’ll wish you’d followed the “no phones allowed” rule once in a while. You might want to suggest to your friends that they follow suit and turn off their phones, too. Who knows? Maybe you’ll find that you have more fun when you aren’t worried about taking selfies or being caught doing something silly.
3. Pay attention; you’re creating a brand.
When sharing, posting, liking, or communicating in any way with your contacts on social media, remember that you’re creating a brand for yourself. As The Police so aptly put it, “I’ll be watching you.” Your contacts—particularly recruiters and potential employers—are watching you. People often pay more attention to your online activity than what you might think. Be sure that you mindfully interact online and treat others with courtesy and kindness. Portray the image of yourself you want others to see. Brand yourself intentionally because if you don’t, you’re still creating a brand; it will just be a personal brand you’ve created haphazardly.
When you interact through social media, commenting thoughtfully on photos and status updates also lets your contacts know that you care about their content. This helps build genuine relationships. This is another way to apply old school communication principles to your online interactions.
4. Request a meeting with professional contacts.
After you’ve interacted with a professional contact online for a while, don’t be afraid to make the suggestion that you meet face to face, to ask for your contact’s phone number, or to request a Skype visit. Taking the next step toward more personal face-to-face interaction is always preferable because it gives you the opportunity to get to know your contact better. Professionals—whether employers or mentors—understand that you are networking in order to gain understanding about your career field and to seek job opportunities. Make your intentions clear when requesting a visit. If you are attempting to learn more about the career field, tell your contact that. If you want to learn about the company your contact works for, state that when you request to meet for coffee.
Most people are open to this type of request if they have time in their schedules. Even if they can’t meet face to face, they can often visit over the phone or online. Moving from social media, like Facebook messaging or direct messaging on Twitter, to a phone call, is a positive step toward building a lasting professional relationship.
5. “As offline, so online.”
This tip comes straight from marketing guru Samantha Hartley, owner of Enlightened Marketing. In the world of social media and electronic communication, people tend to interact more abruptly and to leave their manners at the door. This is a major faux pas if you want to maintain healthy professional relationships with your friends, professional contacts, and coworkers (and land jobs in the future).
Remember that when interacting on social media and through email, it’s just as important to treat people with courtesy, respect, and kindness as it is offline (face to face). As offline, so online.
February 21, 2016 by Bethany Wallace
Every college recruiter knows that social media is a golden means for reaching today’s college students and recent graduates when recruiting top talent. But not every employer utilizes social media to its full advantage in its college recruiting program.
How can recruiters and talent acquisition professionals partner with their content marketing teams to use social media to drive traffic to their college recruiting pages or websites? How can social media become not just a tool for engagement with college students and recent grads but a true means to an end? How can recruiters use social media to ultimately increase the number of job applications completed on their websites, and in turn, the number of quality candidates hired?
Steven Rothberg, President and Founder of College Recruiter, answers this question directly in this 7-minute video hosted by Bethany Wallace, Content Manager for College Recruiter.
If the video is not playing or displaying properly click here.
College recruiters and talent acquisition leaders need to wade through the pool of social media apps and sites and be selective about how they invest their time and energy. With countless options available, the question recruiters need to ask is which social media sites will truly drive traffic to our website?
Rothberg explains that while Pinterest, Instagram, Snapchat, and a host of other image-based social media sites are engaging for Gen Z students, there isn’t adequate research to suggest that these sites drive significant traffic to companies’ blogs or websites. They are, however, great social media platforms to use for engaging with high school and college students.
Rothberg also discounted LinkedIn as a true social media site. He believes that although it began as a social media site, it evolved into something more like a job board. With 80% of its revenue generated from its talent solutions division, it’s clear that many professional job seekers find value in posting their resumes on LinkedIn and networking professionally through the site.
Twitter can be used to drive traffic to a company’s website, but it can also be used to engage with followers. This is a great tool for college recruiters who want to post their own content, which drives traffic to their blog/website, but simultaneously want to send direct messages to candidates who ask questions or host weekly Twitter chats with college students and applicants. Rothberg mentioned the success College Recruiter has had by hosting two Twitter accounts, promoting its own blog content (which drives traffic to the blog), and interacting with clients and college students/recent grads on Twitter.
Rothberg believes Facebook is less effective; only about 4% of the people who like a company’s Page on Facebook will see the content posted unless the company pays to boost posts and promotes its own Facebook content. If the content is very engaging, and many of its Facebook followers share and like the content, it will be seen and viewed by more followers and promoted more by Facebook.
Lastly, Rothberg discussed the benefits of using YouTube as a social media site and posting videos and webinars. Many times, YouTube is discounted as a social media site because it’s simply viewed as a storehouse for videos. However, today’s college students and recent grads share and view videos frequently. For college recruiters, YouTube can be a great outreach tool. YouTube also allows employers to embed cards, or links, to their own websites, blogs, and other sites.
During the month of March, College Recruiter’s blog will feature multiple articles and videos on using social media in college recruiting. Be sure to follow our blog, subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.
At College Recruiter, we believe every student and recent graduate deserves a great career. We are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to excellent entry-level jobs and internships. Why not let College Recruiter assist you in the recruiting process?
February 09, 2016 by Bethany Wallace
As a college student, you might be an expert at using social networking apps like Facebook, Twitter, YouTube, Instagram, and Whisper for connecting with friends and communicating about day-to-day life, but do you admittedly need guidance when it comes to networking online for professional reasons? It’s one thing to post pictures of your weekend adventures with your best friends—it’s another to reach out to your social network for assistance when conducting your first full-time job or internship search.
This brief video featuring Career and Disability Services Coordinator, Rebecca Warren, of the University of Arkansas Community College at Batesville, highlights three simple tips for making the most of social media when networking online for professional purposes.
If the video is not playing or displaying properly click here.
1) Clean up your social media pages, profiles, and online presence before becoming active in your job search.
Networking online via social media for professional purposes is a different animal than using social media for personal reasons. Make sure everything you post (or have visible and set to “public”) is appropriate; would you feel comfortable with the content being seen by an employer or by someone listed as a job reference? If not, delete it. Delete statuses and posts including curse words and long rants, Tweets with awful grammar, and photos portraying you in a negative or scandalous light. The rule of thumb is to always yourself positively and professionally, particularly when conducting a job search. Don’t begin the online networking process until you’ve taken this first step.
2) Let your existing network know you are preparing to begin a job search.
Let your contacts—friends, family, and other contacts you are already connected to online– know about your career field (which is probably related to your college major), where your interests lie, where you have completed internships, etc. Be careful when reaching out; when networking online, you never want to demand assistance or seem pushy, arrogant, or nonchalant. When asking for assistance in your job search, attempt to come across as gracious and patient. Remember, your social media contacts are under no obligation to assist you—expressing gratitude for any act of support or assistance is always a good idea!
Your social network will grow based on the people your existing connections know.
“If your existing network online doesn’t know you’re conducting a job search, they can’t help you,” says Rebecca Warren.
If you build the support of your initial contacts, you already have many people cheering you on before you even begin.
3) Connect online via social media with professional groups in your field.
Many professional organizations host pages or groups on social media platforms, including LinkedIn and Facebook, and some even host weekly online Twitter discussions. Connecting with professional organizations and getting involved in discussions requires effort on your part, but this work pays off. You never know when a member of a group might know about an unlisted job opening or an upcoming job opening within his organization. If you are regularly participating in online discussions and making intelligent contributions to discussions, the member may reach out to you about the job opening.
Networking online is similar to networking face-to-face; it’s an ongoing process, and it’s about relationships. Whether you’re using social media apps or participating in professional groups and discussion boards, simply treat people professionally and with common courtesies, and you’ll find your online network growing exponentially.
July 29, 2015 by William Frierson
It seems that an increasing number of outgoing students get their first job through connections; however, this leaves shy students with a lot of anxiety. Some young people are just naturally shy while others need time to blossom into the expert networker they will become. Regardless of the situation, current college students and new grads who are on the shy side can still learn to network successfully with a few modifications that will make the experience less nerve-racking. Once students have overcome their social networking fears, they may find themselves in a world where jobs are easier to obtain and references are plentiful. Continue Reading
April 09, 2015 by William Frierson
After graduation, we start to worry about more serious issues. We are no longer bothered whether we will give correct answers on our exams, and whether we will be satisfied with our mid-term grades. We need to focus and give our life new purpose. In other words, we need to land our first job. Easier said than done, to say the least. We become a part of a vicious loop known as the “Job-Experience paradox”.
You need to land a job in order to gain experience, and of course, you need experience in order to get a job. Luckily, there is a way to create a nice professional image of yourself, to help you overcome this obstacle. It is known as digital tactics, and here are the ways to implement them, to help you land your first job. Continue Reading