ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted February 21, 2016 by

Using social media in college recruiting

Every college recruiter knows that social media is a golden means for reaching today’s college students and recent graduates when recruiting top talent. But not every employer utilizes social media to its full advantage in its college recruiting program.

How can recruiters and talent acquisition professionals partner with their content marketing teams to use social media to drive traffic to their college recruiting pages or websites? How can social media become not just a tool for engagement with college students and recent grads but a true means to an end? How can recruiters use social media to ultimately increase the number of job applications completed on their websites, and in turn, the number of quality candidates hired?

Steven Rothberg, President and Founder of College Recruiter, answers this question directly in this 7-minute video hosted by Bethany Wallace, Content Manager for College Recruiter.


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College recruiters and talent acquisition leaders need to wade through the pool of social media apps and sites and be selective about how they invest their time and energy. With countless options available, the question recruiters need to ask is which social media sites will truly drive traffic to our website?

Rothberg explains that while Pinterest, Instagram, Snapchat, and a host of other image-based social media sites are engaging for Gen Z students, there isn’t adequate research to suggest that these sites drive significant traffic to companies’ blogs or websites. They are, however, great social media platforms to use for engaging with high school and college students.

Rothberg also discounted LinkedIn as a true social media site. He believes that although it began as a social media site, it evolved into something more like a job board. With 80% of its revenue generated from its talent solutions division, it’s clear that many professional job seekers find value in posting their resumes on LinkedIn and networking professionally through the site.

Twitter can be used to drive traffic to a company’s website, but it can also be used to engage with followers. This is a great tool for college recruiters who want to post their own content, which drives traffic to their blog/website, but simultaneously want to send direct messages to candidates who ask questions or host weekly Twitter chats with college students and applicants. Rothberg mentioned the success College Recruiter has had by hosting two Twitter accounts, promoting its own blog content (which drives traffic to the blog), and interacting with clients and college students/recent grads on Twitter.

Rothberg believes Facebook is less effective; only about 4% of the people who like a company’s Page on Facebook will see the content posted unless the company pays to boost posts and promotes its own Facebook content. If the content is very engaging, and many of its Facebook followers share and like the content, it will be seen and viewed by more followers and promoted more by Facebook.

Lastly, Rothberg discussed the benefits of using YouTube as a social media site and posting videos and webinars. Many times, YouTube is discounted as a social media site because it’s simply viewed as a storehouse for videos. However, today’s college students and recent grads share and view videos frequently. For college recruiters, YouTube can be a great outreach tool. YouTube also allows employers to embed cards, or links, to their own websites, blogs, and other sites.

During the month of March, College Recruiter’s blog will feature multiple articles and videos on using social media in college recruiting. Be sure to follow our blog, subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

At College Recruiter, we believe every student and recent graduate deserves a great career. We are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to excellent entry-level jobs and internships. Why not let College Recruiter assist you in the recruiting process?

Posted August 26, 2015 by

Is Your Resume “Hire Worthy”?

young smiling woman holding her resume and applying for a job

Young smiling woman holding her resume and applying for a job. Photo courtesy of Shutterstock.

When creating your resume, you are probably thinking about including enough information that will get you an interview.  While that is the goal, a job seeker should also focus on whether or not his or her resume is “hire worthy”.  In other words, if you were the employer, would you be impressed with your resume to hire you?  Does it meet all of the expectations an employer is looking for?  Here are some tips to write a resume that reflects the best you, which can turn you from a job seeker into a job candidate. (more…)

Posted August 05, 2014 by

Are Recruiters Not Contacting You about Your Resume? Here are 7 Reasons Why

So, you have put your resume online, but recruiters are not contacting you about job opportunities.  There are seven reasons why according to the following post.

I’ve probably read (err, perhaps I should say “perused”) 1,000+ resumes in my time. Some of those resume are good… most really suck. I’m usually a positive guy, but in this case – based on all the trend mistakes I’ve seen as I built, acquired and grown several businesses and personally hired every employee

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Posted June 18, 2014 by

An Insight Of A Lucrative Career On Web Designing

Two web designers looking at a website they designed

Two web designers looking at a website they designed. Photo courtesy of Shutterstock.

Web designing encompasses of various ways through which the content is displayed in the website. A host of procedures is entailed in the designing process. Web designers have to work with various images, audio, video and texts and manipulate them from time to time so that the overall look of the site can be improved and the site is aesthetically pleasing and also attractive to the viewers. The web designers create layouts for various pages of the sites, blogs as per their aim. Various types of tools are utilized by them to create an effective layout. (more…)

Posted June 16, 2014 by

Are You Using Pinterest for Your Entry Level Job Search?

When it comes to searching for an entry level job on social media, Pinterest might not be the first site you think about.  However, the following post includes an infographic that shows how Pinterest can be applied to your job search.

Pinterest can be an extremely effective tool to get noticed by recruiters. To fully understand its power – and how to maximize that power – we bring you an infographic from our friends at Giraffe CVs. This graphic goes in-depth on how (and why) to expand your search to Pinterest. How will you make yourself different?

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Posted June 03, 2014 by

Want to Land an Entry Level Job or Internship in 2014? Top 10 Skills that Interest Employers

To boost your chances of landing an entry level job or an internship in 2014, learn the top 10 skills that are interesting to employers in the following post.

Featured: Featured Last week, I moderated a think tank for Dell in New York City. The topic of the think tank was Gen Y in the “real world” (get the connection with my book? Welcome to the Real World). I sat around a table for several hours with great students, entrepreneurs, and employers and held

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Posted May 08, 2014 by

Thinking About Your Dream Entry Level Job? One Tool that Can Inspire You to Get It

If you have a dream entry level job, the following post explains one tool that can be helpful in your search for this position and inspire you to get it.

Are you at a crossroads in your career? Perhaps you’re looking for the perfect career for your skill set. Maybe you have an OK job, but it’s not quite what you hoped. Or maybe you’ve finished school and are planning your next move. When change is on the horizon, it’s common to

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Posted March 21, 2014 by

Do You Feel Stuck in an Entry Level Job?

Getting an entry level job is usually an opportunity to learn skills and develop experience, which can lead to advancement.  However, some workers feel this is no longer the case.  Learn more in the following post.

For years, many Americans followed a simple career path: Land an entry-level job. Accept a modest wage. Gain skills. Leave eventually for a better-paying job. The workers benefited, and so did lower-wage retailers such as…

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Posted February 26, 2014 by

Etching a Meme Career is a Profession Fast Emerging in Virtual Sarcasm

Funny inspirational quote relating to coffee

Funny inspirational quote relating to coffee. Photo courtesy of Shutterstock.

Many intriguing expression trends evolved with social media. The most interesting one is the culture of memes. Essentially, these represent the artistic representation of sarcasm. Sites such as Facebook unlocked communication opportunities like never before. People feeling the need to express their discontent about something or anything widely choose social media. Now, in the big picture of sociopolitical context, direct communication is not always encouraged. (more…)

Posted January 02, 2014 by

Making a Presentation at Your Entry Level Job. Tips to Make Yours Effective

Do you need some help for an upcoming presentation at your entry level job?  If so, the following post offers tips to make your presentation effective.

Wherever you are in your professional career (or schooling), it’s safe to assume you’ve had the pleasure of sitting through a presentation or two. Chances are, these presentations have fallen flat in at least one way or another: too many slides, not engaging, psychedelic concept. Whatever it may have been, the

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