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The latest news, trends and information to help you with your recruiting efforts.

Posted April 05, 2017 by

Panel of Experts provides ongoing insight to College Recruiter

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College Recruiter’s Panel of Experts brings together expert voices from around the country with insight around entry level talent acquisition—both from the employer’s perspective and the job seeker’s. Members of the panel have decades of experience in advising human resources or job seekers, and are recognized experts in their fields. They specialize in workforce solutions, best practices in diversity, university relations, internships, interviewing, resume writing, career development and more.

At College Recruiter we believe that every student and recent grad deserves a great career. We are excited to offer their deep insight to our readers and followers, who we believe will learn how to apply best practices to their own hiring approaches or job searches. Every month we will share a discussion with members of the Panel of Experts. Watch the videos, read the blog posts, and find all archived discussions on  LinkedIn for recruiters, LinkedIn for job seekers, Twitter, Facebook, and YouTube.

Members of the panel:

Martin EdmondsonMartin Edmondson, Chief Executive at Gradcore. At Gradcore, Martin specializes in graduate recruitment, employment and employability, with the aim of maximizing graduate potential for organisations, universities and places. Martin has a wide range of experience and skills, gained from working across the public, private and third sectors.

 

Marky Stein, Fortune 100 Career Consultant. Marky Stein career consultantMarky is the author of “Fearless Interviewing”, named the #1 interviewing book of the “100 Best Career Books of All Time” by onlinecollege.com. Her book “From Freshman to Fortune 500: 7 Secrets to Success for Grads, Undergrads and Career Changers” is due May 2017.

 

 

Alexandra Levit career consultantAlexandra Levit, Consultant for all things workplace. Alexandra Levit’s goal is to prepare organizations and their employees for meaningful careers in the future workplace. A former nationally syndicated columnist for the Wall Street Journal and writer for the New York Times, Fast Company, and Forbes, Alexandra has authored several books, including the international bestseller “They Don’t Teach Corporate in College.”

 

Joanne Meehl career consultant

Joanne Meehl, MS, IJCDC, CPPA, Career Strategy Coach and President and primary Job Coach at Joanne Meehl Career Services. Joanne helps leaders market themselves for their next roles. She talks with hiring managers, internal and external recruiters, and HR directors about what they want. She translates this knowledge into guidance for her clients. She positions herself to her clients as a partner who gets her clients to decide and focus, see their own value, and communicate who they are in order to land the job they choose.  

 

Janine Truitt talent consultantJanine Truitt, Chief Innovations Officer at Talent Think Innovations. She is an entrepreneur, mentor, coach, speaker, blogger and brand influencer. She provides innovative, on-demand services, trainings, media and products that arm businesses with the timely knowledge and tools they need to succeed. She inspires individuals from the c-suite to stay-at-home moms to recognize and utilize their full potential by nudging them beyond their comfort zones and providing a practical way to achieve success.

 

Vicky Oliver career consultantVicky Oliver, Author of award-winning career development books. Her career advice has been featured in over 901 media outlets, including the New York Times Job Market section, Wall Street Journal, New York Post, and Esquire magazine. She has been interviewed on over 601 radio programs. Her first book, “301 Smart Answers to Tough Interview Questions” (Sourcebooks, 2005), is a national bestseller in its third U.S. printing.

 

Toni Newborn diversity managerToni Newborn, J.D., Diversity and Consulting Services Manager at City of St. Paul. She is currently serving as the Diversity and Consulting Services Manager for the City. In this role, she manages the consulting services division as well as create strategic plans to diversify the city’s work force from a racial equity lens.

 

 

 

Bruce Soltys, Head of Talent Acquisition Sourcing Strategies at Travelers.  He Bruce Soltys university recruitingLeads a team accountable for the design and delivery of the enterprise strategy for sourcing, attracting and recruiting a pool of diverse candidates through relationships with targeted colleges, universities, and student organizations across the country.

 

Jeff DunnJeff Dun campus relations manager at Intel, Campus Relations Manager for Intel Corporation.  Jeff has over 20 years of corporate recruiting experience.  He is a regular speaker on college campuses on successful job search strategies. He specializes in helping students with resume, networking, interviewing, LinkedIn and Branding strategies.

 

 

Robert Shindell

Robert Shindell is the President and CEO of Intern Bridge, a leading experiential education research and consulting firm. He has spent two decades in the career services and hiring space. He’s the principal investigator of the National Internship & Co-op Study, and is one of the most sought-after speakers and thought leaders in the country on internship management, entry-level hiring, and collegiate career services effectiveness.

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Posted September 07, 2016 by

Analytics and data in recruiting: Don’t let competitors steal your talent

Group of businesspeople at work

Group of businesspeople at work. Photo courtesy of Shutterstock.

Five years ago, Steven Rothberg, founder of CollegeRecruiter.com, rarely heard employers talk about using analytics or data when making hiring decisions.

“Now I can hardly walk down the hall at a recruiting conference or spend 30 minutes on a call with a client and not hear some reference to it,” says Rothberg. “There is no doubt that HR professionals recognize the value in using data-driven decisions, but probably fewer than one percent of employers are good at it.”

Ian Cook, Head of Workforce Solutions at Visier, a company that develops cloud-based applications that enable HR professionals to answer workforce strategy questions, talked about the impact of analytics, specifically to campus recruiting and the hiring of recent college grads, in the College Recruiter article Analytics, data changing way employers recruit, hire college graduates.

“This is no longer a nice to have,” Cook said in that article, referring to the use analytics and data to drive recruiting and hiring decisions. “Everyone knows the game has changed, and if you are not using analytics to play the best you can then you will be left behind.”

The reality is, if you are not using analytics and data, your competitor who already is using analytics to recruit and hire recent college grads and entry-level job seekers probably has already interviewed or hired that candidate that may have once been interested in your company.

“If you don’t dive into analytics, then you are increasing the likelihood that your competitor will be able to scoop up all the great talent that you need,” says Cook.

The move to using big data and analytics for campus recruiting, hiring recent college grads or entry-level employees has been met with resistance by both small and large employers. Many of those employers believe their campus recruiting efforts, combined with a strong social media outreach, and robust campus careers page, drives success recruiting recent college grads or entry-level job seekers.

“We do hear the ‘our college recruiting program is a well-oiled machine’ from some employers,” says Rothberg.

But at the same time, both small and large employers are now successfully using analytics and data to drive hiring decisions. That list includes these three well-known companies:

Enterprise Rent-A-Car: Dylan Schweitzer of Enterprise Rent-A-Car spoke publicly about how they use data to track their sources of hire and that allows them to reduce their spend on schools, job boards, and other sources which are more expensive than their other sources.

Lockheed Martin: Alton Fox of Lockheed Martin mentioned at TalentBlend 2016 that they’re shifting more and more of their university relations budget toward job boards and other virtual sourcing tools because the cost-of-hire is far lower AND the employees are far more productive.

Uber: Uber tests, tests, and tests some more with different job titles, geographic targeting, job descriptions, landing pages, and more. They work with a wide variety of media partners and many of those partners are paid on a performance basis, so if the ads they run work well then Uber keeps working with the media partner and probably increases how much they spend with that partner, says Rothberg. If the ads don’t work well, Uber shifts those resources to better performing sourcing tools.

Using analytics and data to make recruiting and hiring decisions should be viewed as a way to bridge the gaps that can be cause with human oversight or human error. Analytics and data also provide a unique insight that has never been available before. So why not use analytics and data when making hiring decisions?

Many organizations are focused on analyzing candidates, such as by resume parsing or extended social profile analyses, in order to improve their likelihood of landing a great hire, says Cook. Others are taking a more strategic approach and attempting to analyze the workflow and outputs of the recruiting function.

They are looking at questions such as:

  • Can we recruit faster?
  • Are we spending our sourcing dollars in the right place?
  • If we change up our process, do fewer people abandon their applications?
  • Which sources consistently produce employees who stay and perform?

These are complex questions involving multiple data sources, but they are all are aligned to ensuring the function is delivering what the business needs.

“Predominantly, we see industries that need to recruit a lot of high value talent being early adopters or ahead of the game when it comes to talent analytics,” says Cook. “Organizations that hire lots of software engineers or technical medical staff or specialists with financial skills understand the value that comes from being data-driven as opposed to following the old ‘post and hope’ model.”

College Recruiter has been using analytics and data for years, providing employers with specific and organized reports to help achieve their recruiting and hiring goals. But many recruiters and HR professionals simply fear change, or the challenge of implementing analytics into the decision-making process.

“The biggest reason that I see employers resisting the use of data and analytics is the fear of math,” says Rothberg.

Here is an example: Rothberg recently asked the head of HR for a 5,000-employee company if they would like a detailed proposal that walked through the outcomes of the various recruitment advertising packages being considered. This proposal included projections on the number of candidates that would be sent to that company’s applicant tracking system from College Recruiter, how many would apply, how many would be hired, time-to-hire, and cost-per-hire.

“She asked what I needed and I asked her how many people she wanted to hire and over how many months,” recalls Rothberg. “She didn’t know. I asked how many applications she would expect to generate for every 1,000 clicks we sent to her ATS. She didn’t know. I asked how many hires she would make for every 100 applications. She didn’t know. As unfortunate as all of that was, she didn’t want to know. She was the head of HR for a 5,000 person company and she didn’t want to admit that math scared her.”

Don’t let analytics scare you. Employers, both large and small, are using analytics to drive talent decisions. Dive in, before your competitors steals your next great hire.

“We can always find ways to save a little money, hire a little faster, diversify a little more, and hire people who perform a little better and are retained for a little longer,” says Rothberg. “Data and analytics help us identify those areas where we can improve, whether there is only minor or vast room for improvement.”

Wondering how analytics can help drive your recruiting decisions and successes? Contact College Recruiter today to learn more, and be sure to Check out our blog and follow us on LinkedInTwitterFacebook, and don’t forget to subscribe to our YouTube channel.