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The latest news, trends and information to help you with your recruiting efforts.

Posted March 29, 2016 by

How to brand yourself on social media

There’s a whole lot of buzz right now about how important it is to brand yourself on social media. Should you create a separate personal and professional brand? Should you invite employers to connect with you on social media, or keep all social media accounts strictly private, adding only friends and family to connect with you? Should you boycott social media altogether?

Whoa there, Tiger. Before you go rogue on us and refuse to interact with the world from this day forward, let’s take a step back and consider a balanced approach to branding.

Today’s Tuesday Tip offers tips on how to brand yourself on social media.


If the video is not playing or displaying properly click here.

1) Be consistent.

Consistency is king in relationship building. Why? Most people—healthy people—enjoy knowing what to expect from others; that makes them feel safe, comfortable, and relaxed. If people can typically expect you to behave in the same manner, with few exceptions, and your behavior is polite, courteous, and kind, people will enjoy being around you. They will most likely want to be around you in the future and accept your requests for appointments, phone calls, and other interactions. It’s important to brand yourself as someone who is consistent.

On the other hand, if you behave in an inconsistent manner—even on social media—and your comments run the gamut from thoughtful and kind to harsh and critical, your contacts/friends online may begin to shy away from interacting with you. Even if you have much to offer by way of expertise, you might find that your acquaintances are less likely to respond to your comments and invitations if you don’t behave in a consistent manner.

Remember the analogy used in the video embedded in this article of Madonna and Britney Spears. Madonna maintained a consistent marketing message or brand out of the gate. Her fans (and haters) knew what to expect from her from day one. This was never true of Britney Spears (or Miley Cyrus, for that matter). Deep down, most people really like knowing what to expect of others, particularly those we have relationships with.

2)  Be kind.

Golden rule, people. Simply treat others as you want to be treated, or as my career mentor Samantha Hartley says, and as I mentioned in a recent Tuesday Tip video, “as offline, so online.” Treat others well face-to-face (with kindness, courtesy, politeness, encouragement, positivity, humor, etc.). Interactions on social media should be no different, right? When you brand yourself on social media, ensure that you leave people with a positive feeling after they interact with you.

3) Be strategic.

Be strategic when you brand yourself. Put some thought into choosing what you post because it matters; it can affect your employment opportunities.

Who are you on your best day? Are you reliable, caring, outgoing, considerate, and on time? This is the best you to portray on social media. This is how to brand yourself on social media.

If you have difficulty figuring out who you are in terms of your career path and how to brand yourself, you’re not alone. Branding yourself is a lifelong process; you simply get started while you’re in college, and you continue working on it throughout your career. If you need help determining how to word your headline on LinkedIn, sections of your resume, or even where you’re heading in terms of your career path, visit with your career services specialists on campus. Take free career assessments on campus. It’s never too late!

For more tips on using social media in your job search, follow our blog and subscribe to our YouTube channel. Follow us on LinkedIn, Facebook, and Twitter.

Posted August 22, 2014 by

6 Superb Tips On Effective Communication With Millennials

Young relaxed successful businessman in the city

Young relaxed successful businessman in the city. Photo courtesy of Shutterstock.

For those who do not know, Millennial, also termed as Gen Y, is the generation that is age between 17 and 33 or the ones who were born between 1976 and 2001. It is the new version of the generation X genes currently dominating the workplace, making their moves in an aggressive yet efficient way.

One of the biggest problems with this generation is communication. In order to communicate with them and convey your message in a proper manner, you must know that exactly what factors can help you convey your message in an effective manner.

Hence, following are a few important tips that can help you keep your communication with the millennials smooth and successful. (more…)

Posted August 20, 2014 by

Recent Graduate, Don’t Believe You’re Entitled When Searching for Jobs

It is a mistake for any recent graduate searching for jobs to think he or she is entitled to employment opportunities.  In the following post, learn job seeker types that are not attractive to employers.

We all know people who feel entitled. This is especially true of recruiters. We meet them at networking events and meet-ups. We listen to their stories; we hear all about their unsuccessful job search efforts. We empathize. We want to help…

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Posted May 02, 2014 by

How to Become a Successful Teacher

Jack Wieczorek

Jack Wieczorek

To be a successful teacher can mean many things – most of the time it’s the question of the right personality, others times it’s good habits and a willingness to work hard to achieve one’s goals. There are, however, a few things all great teachers have in common – features that can be acquired by everyone up for a little challenge. (more…)

Posted March 27, 2014 by

Interviewing for an Entry Level Job? 50 Responses Not to Use When Asked About Your Greatest Weakness

If you are interviewing for an entry level job and asked about your greatest weakness, the following post includes 50 responses the interviewer probably doesn’t want to hear.

“What is your greatest weakness?” Just for fun, we decided to take a little different look at this question… and the answer. Using two words only, and with tongue firmly in cheek, here might be the worst possible answers to the worst question ever asked in a job interview:

Excerpt from:

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Posted August 28, 2013 by

Right and Wrong Answers to 8 Classic Interview Questions

Dawn Dugan

Dawn Dugan, Salary.com contributing writer

If you’re in the job hunt, your first goal is to land an interview. But what you say in the hot seat can impact whether you land the job — or even a second interview.

This article explores the right and wrong ways to answer eight common interview questions.

What is your dream job?

Wrong answer:

“I want to be CEO of Apple Computers.”

Stay away from naming specific jobs. If you say the job you’re interviewing for is your dream job, you’ll come off as disingenuous.

If you name a job other than the one you’re interviewing for, you may give the impression you won’t be happy in the position if hired. (more…)

Posted August 20, 2013 by

Conquering Impostor Syndrome–7 Lessons from Successful Business Leaders

Joyce Roché

Joyce Roché

Many successful people suffer from impostor syndrome. Impostor syndrome is the feeling that you’re a fraud–and that you’ll be “found out” if you don’t work longer and harder than everyone else. You believe others are more qualified than you, and every time you succeed, you’re not confident you can do it again.

Impostor syndrome is surprisingly common among some of our most successful leaders–whether they’re female, members of a minority group, or white men. Based on my own and others’ experiences with impostor syndrome, here are 7 ways to conquer it. (more…)

Posted May 31, 2013 by

Can Nontraditional Cover Letters Land Entry Level Jobs?

For college graduates applying for entry level jobs, nontraditional cover letters could help them find employment.  Learn more in the following post.

Everyone knows you need to submit a great cover letter with your job application.* But you might not know that that great cover letter doesn’t have to be written in “business block” form. You don’t even have to use Microsoft’s “Clippy.” A nontraditional cover letter can take

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5 Creative Cover Letters That Worked

Posted December 03, 2012 by

Are You Your Last Name?

CollegeRecruiter.comWhat is in a name?  While you may not go as far as what one person does in the following post, remember that change can sometimes be a good thing.

There is a man selling his last name. He’s ready and willing to take whatever last name YOU assign to him, for the right price. The bidding starts at buymylastname.com.

This isn’t so strange if you know the man, Jason Sadler (or whatever you or any other winning bidder chooses for him to use through 2013). He’s already had three last names, as his mother apparently married, remarried, and remarried again until this year’s divorce.  There might be some other circumstances, but at least a couple of marriages and divorces seem evident.

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Are You Your Last Name?

Posted November 26, 2012 by

Appreciating Criticism Doesn’t Make You a Doormat! Embrace it

CollegeRecruiter.comTaking criticism is a part of life and how we handle it is important in both our professional and personal lives.  The following post discusses some benefits of criticism and strategies for dealing with it.

“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. 
It calls attention to an unhealthy state of things.”
~ Winston Churchill

Learning how to accept criticism is crucial for personal improvement. It’s the most direct way to discover what you need to improve.  However, accepting criticism can be emotionally challenging. After all, we’re only human and most people don’t enjoy hearing negative things about themselves.  It’s hard to not take criticism personally.  The first step towards self-improvement is to be fully aware of your strengths.

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Appreciating Criticism Doesn’t Make You a Doormat! Embrace it