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Posted March 20, 2018 by

Recruitment marketing via text messaging: Pros and cons

 

Recently, a journalist asked me about services offered by organizations such as Canvas and TextRecruit that make it pretty easy for employers to market their employment opportunities to job seekers via text messaging campaigns. There are pros and cons to recruitment marketing via text messaging.

College Recruiter used to sell cell phone text messaging campaigns to our employer customers but we stopped doing so about a decade ago. It had become clear that bulk, commercial texting fell under the same laws as bulk, commercial faxing. Neither are illegal, but both require an incredible amount of record keeping and the recipients had to opt in to receive the messages. Emails, on the other hand, allow employers to market to any candidates who have not opted out.  (more…)