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The latest news, trends and information to help you with your recruiting efforts.

Posted April 06, 2016 by

Social media enhances recruiting efforts

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Social media can enhance the recruiting efforts of hiring managers. Because college students and recent graduates love social media, recruiters should use it to highlight their companies in a positive light. That doesn’t just mean the work itself but also the company culture. One company using social media this way in college recruiting is Lockton.

More than 5,600 professionals at Lockton provide 48,000 clients around the world with risk management, insurance, employee benefits consulting, and retirement services that improve their businesses. From its founding in 1966 in Kansas City, Missouri, Lockton has attracted entrepreneurial professionals who have driven its growth to become the largest privately held, independent insurance broker in the world and 10th largest overall. For seven consecutive years, Business Insurance magazine has recognized Lockton as a “Best Place to Work in Insurance.”

Kelly Dippold, Senior Recruiting Specialist at Lockton, discusses how her company uses social media in college recruiting to reflect its company culture.

“At Lockton, we recently launched two social media programs to help recruit college students.

First, we created the hashtag #LocktonLife and began using it on Twitter, Facebook, Instagram, and in all of our college recruiting materials. Our goal is to show college students what it’s really like working at Lockton and that insurance is more than writing policies and processing claims. Photos and posts with #LocktonLife show associates giving back to the community, having fun inside and outside of work (think ping pong and Mardi Gras), and engaging in wellness activities like Lockton 5k events.

Then, we invited associates from across the country to join us as brand ambassadors. Using their own personal social media networks, these brand ambassadors shared even more photos and posts using #LocktonLife and encouraged others in their offices to do the same. We now have about 30 brand ambassadors in cities like Washington, D.C., Denver, Houston, and Los Angeles posting pictures of charity events, happy hours, team-building activities, and more.

On Friday March 4th, we hosted Lockton University Day at our headquarters in Kansas City. Students met, mingled, and learned from young Lockton Associates and leaders, and were encouraged to post on social media using #LocktonLife and tagging us (@Lockton, @LocktonBenefits, and @Lockton_Retire) for the chance to win fun prizes. We hope our social media campaign added some excitement to the event and helped spread the word that Lockton is a rewarding, fast-paced, and fun place to work.”

If you’re looking for more information on using social media for college recruiting, visit our blog and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Photo of Kelly Dippold

Kelly Dippold, Senior Recruiting Specialist at Lockton

Kelly Dippold has more than 10 years of experience in recruiting and human relations in both the telecommunications and insurance industries. She joined Lockton in 2010, where she leads teams of college recruiters and has excelled in the company’s entrepreneurial, competitive, and empowering culture. Kelly earned a bachelor’s degree from the University of Kansas. Her professional designations and affiliations include Professional in Human Resources (PHR), SHRM Certified Professional (SHRM-CP) and Member, National SHRM.

Posted March 21, 2016 by

Social media showcases job seekers’ skills

Social media symbol courtesy of Shutterstock.com

Arcady/Shutterstock.com

While many college students embrace social media for personal use, it also serves a professional purpose. Using social media websites such as LinkedIn, Facebook, Twitter, and others help job seekers create a brand for themselves based on who they are and what they can offer employers. With recruiters and hiring managers using social media to find job candidates, showcasing relevant skills is important for all job seekers, including college students and recent graduates.

• Create a personal brand – Your personal brand represents who you are and what you have to offer. It is what separates you from everyone else. Recruiters need to know if potential candidates have a brand that fits their company culture.

Lean on LinkedIn – LinkedIn is a networking website for professionals. College students can highlight their skills and areas of expertise, as well as connect on LinkedIn groups based on their career fields. Through connections on the site, you can express their interests in career fields, and learn more about career fields and job opportunities. Another way to show passion for an industry is to write about it. Providing original and unique content demonstrates to recruiters and hiring managers how knowledgeable you are in specific areas.

Use Facebook and Twitter – For job seekers who like keeping up with the latest news in their industries, Facebook and Twitter might interest them. On Facebook, you can participate in groups relevant to your career field and learn more about potential employers who are searching for the best job candidates. On Twitter, while there aren’t groups, you can use hashtags with keywords industry insiders will notice, and stay up-to-date with companies. You can also participate in discussions hosted by companies on Twitter, retweet content posted by companies’ Twitter handles, and reply to Tweets by companies with thoughtful comments to gain positive attention by those employers.

Build an online portfolio – Social media profiles give job seekers an opportunity to build online portfolios. Similar to a resume, job seekers should highlight skills and accomplishments relevant their career fields. Consider including articles, photos, and videos for the portfolio.

More than anything else, hiring managers want to know candidates can do the job. Your school, major, GPA, and class projects help hiring managers determine that, so showcasing your accomplishments with related work experience will give you a big leg up on the competition. Use LinkedIn, Twitter, Instagram, and even Facebook to demonstrate qualifications, as many recruiters will Google candidates’ names if they’re interested in hiring you. Be sure that when recruiters search for you online, they find nothing but positive results.

Need more tips on social media related to your job search? Follow our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube for career tips and motivation.

At College Recruiter, we believe every student and recent grad deserves a great career. We work to create a quality candidate and recruiter experience. Our interactive media solutions connect students and grads to great careers.

Posted October 28, 2014 by

The Job Search Episode I Social Media, Social Sleuthing, and the Force

Not too long ago in the job search universe…

It is a period of great change and uncertainty. Job searchers, graduating from prestigious universities, have been given the task of locating a job when the current unemployment rate of the US is 5.9%.

Before the search commenced, job searchers discovered a method to increase the likelihood of job search success, SOCIAL MEDIA; digital platforms that have helped “1 out of 6 job seekers” locate careers.

Competing for a few positions in their chosen fields, The Job Searchers race to Twitter, LinkedIn, and Facebook, social platforms that can help them connect with businesses and allow them to land that dream job with the following methods… (more…)

Posted October 02, 2014 by

How to Find a Job Using Instagram

Picture of camera with Instagram and message

Picture of camera with Instagram and message. Photo courtesy of Shutterstock.

Instagram is a fast, beautiful and fun way to share your life with friends and family. It is one of the most popular mobile photo sharing apps available, for free, from the iTunes App Store for Apple devices like iPhone, iPad and iPod. It is available on Google Play Store as well for Android devices.

It’s also a popular social network having similar functions like Facebook and Twitter, where you create an account, make friends, share customized photos with them and post and like comments.

Instagram can be used just like LinkedIn and Facebook, i.e. looking for job openings and applying for them. In short, with some clever tactics you can use Instagram for your job search easily. So, here are some important tips to help you get started. (more…)

Posted October 24, 2012 by

Top Twitter Education Hashtags

If you are on Twitter and searching for information on education, the following infographic features the most popular education hashtags and more. (more…)

Posted June 25, 2012 by

How #CDISST Can Boost Your Executive Job Search

Jessica Holbrook Hernandez of Great Resumes Fast

Jessica Holbrook Hernandez of Great Resumes Fast

As an executive job seeker on the move, it’s important that you’re always in the know when it comes to the latest and greatest job-seeking vehicles. A new way to gain access to new information is via the Twitter hashtag #cdisst. This hashtag was created as a part of a professional initiative from Career Directors International (CDI). Now it’s time to learn more about what this hashtag can do for you. (more…)

Posted November 17, 2011 by

Job Search Advice: How Twitter Hashtags Can Help You Find a Position

Everyone probably remembers the first time they heard about Twitter and about how young people were throwing around their one-liners about sitting on the porch, walking to the mailbox, walking back to the porch, sitting down …well, you get the picture.  But since that time, Twitter has evolved into an amazing resource for companies seeking customers—and even job seekers looking for work.

One reason that seekers have had success landing jobs through Twitter is because of the use of hashtags, which function as mini search tools.  They help others find you and your comments based on your use of the number sign (#) followed by specific words (e.g., #lookingforwork).  Let’s take a closer look at how they could help you find a position. (more…)