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The latest news, trends and information to help you with your recruiting efforts.

Posted May 24, 2016 by

How to have a great first day at work, Part 2

Starting your first full-time, entry-level job can be intimidating. Don’t let your nerves overcome you on your first day at work. If you missed it, be sure to check out Part 1 of this series.

This video, hosted by College Recruiter’s Content Manager, Bethany Wallace, offers five more tips to help you shake off the first day jitters and prepare for your first day of work with confidence.


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1. Observe.

On your first day at work—or even within the first few weeks or months of a new position—spend more of your time observing and listening than you do talking, saying yes, and volunteering for every opportunity that comes your way. You will learn a lot about company culture, your coworkers, your supervisors, and your new position by observing. You can figure out which circle of work friends you want to align yourself with and which group of friends to join for happy hour. You’ll figure out how to fit in and how to avoid major communication pitfalls. And you’ll avoid getting in over your head by overfilling your plate with unnecessary commitments, too.

2. Say yes to lunch.

On your first day and within the first week of work, you may be invited to lunch by coworkers who are trying to make you feel welcome. In general, it’s a good idea to say yes. Going to lunch isn’t a huge commitment. It gives you an opportunity to network and to learn about the workplace in a less threatening and less formal environment. If you go to lunch with someone and determine you don’t necessarily click as friends outside of work, you haven’t lost anything or made a commitment to joining that person for lunch every day of the week. No harm, no foul.

3. Silence your cell phone.

You have to be responsible enough to remember to do this yourself; chances are, no one’s going to remind you, and there’s nothing more embarrassing than your phone buzzing or ringing during a team meeting, onboarding training session, or worse yet, an all-company meeting. Take it a step further and implement a personal policy of avoiding carrying your phone around with you during work. Sure, everyone needs to send an occasional personal text message or personal email. But for the most part, work while you’re at work, and tend to personal business when you’re not at work. This helps you to stay focused on doing a great job and learning the ropes of your new position, and it demonstrates respect for your coworkers when you’re communicating with them (rather than gazing at the screen on your phone).

4. Use names.

Referring to people by their names is a great idea throughout life for several reasons, but it’s particularly helpful when you start a new job. When you refer to coworkers by name, you make them feel more important. This is a basic networking tip. In addition, referring to people by name often softens the blow when you’re making requests, giving orders, sharing information, and sending emails which otherwise seem cold and impersonal. And lastly, referring to people by name helps you to remember who you’re talking to.

5. Say thank you.

When coworkers, supervisors, and others at your new company treat you with kindness and courtesy during the onboarding process, respond with gratitude. Say thank you if someone opens the door for you, gathers office supplies for you, sets up your computer, or invites you to lunch. You might even consider writing thank you cards or at least emails to individuals who go above and beyond to make you feel welcome during your first few weeks of work. Remember, you’re establishing long-term working relationships with people within your company, and what better way to do that than to demonstrate gratitude for their help and kindness.

For more onboarding tips, check out our onboarding YouTube playlist and follow us on LinkedIn, Facebook, Twitter, and subscribe to our YouTube channel.

 

Posted April 06, 2016 by

Social media enhances recruiting efforts

Recruitment, human resources, hiring, employment concept courtesy of Shutterstock.com

Rawpixel.com/Shutterstock.com

Social media can enhance the recruiting efforts of hiring managers. Because college students and recent graduates love social media, recruiters should use it to highlight their companies in a positive light. That doesn’t just mean the work itself but also the company culture. One company using social media this way in college recruiting is Lockton.

More than 5,600 professionals at Lockton provide 48,000 clients around the world with risk management, insurance, employee benefits consulting, and retirement services that improve their businesses. From its founding in 1966 in Kansas City, Missouri, Lockton has attracted entrepreneurial professionals who have driven its growth to become the largest privately held, independent insurance broker in the world and 10th largest overall. For seven consecutive years, Business Insurance magazine has recognized Lockton as a “Best Place to Work in Insurance.”

Kelly Dippold, Senior Recruiting Specialist at Lockton, discusses how her company uses social media in college recruiting to reflect its company culture.

“At Lockton, we recently launched two social media programs to help recruit college students.

First, we created the hashtag #LocktonLife and began using it on Twitter, Facebook, Instagram, and in all of our college recruiting materials. Our goal is to show college students what it’s really like working at Lockton and that insurance is more than writing policies and processing claims. Photos and posts with #LocktonLife show associates giving back to the community, having fun inside and outside of work (think ping pong and Mardi Gras), and engaging in wellness activities like Lockton 5k events.

Then, we invited associates from across the country to join us as brand ambassadors. Using their own personal social media networks, these brand ambassadors shared even more photos and posts using #LocktonLife and encouraged others in their offices to do the same. We now have about 30 brand ambassadors in cities like Washington, D.C., Denver, Houston, and Los Angeles posting pictures of charity events, happy hours, team-building activities, and more.

On Friday March 4th, we hosted Lockton University Day at our headquarters in Kansas City. Students met, mingled, and learned from young Lockton Associates and leaders, and were encouraged to post on social media using #LocktonLife and tagging us (@Lockton, @LocktonBenefits, and @Lockton_Retire) for the chance to win fun prizes. We hope our social media campaign added some excitement to the event and helped spread the word that Lockton is a rewarding, fast-paced, and fun place to work.”

If you’re looking for more information on using social media for college recruiting, visit our blog and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Photo of Kelly Dippold

Kelly Dippold, Senior Recruiting Specialist at Lockton

Kelly Dippold has more than 10 years of experience in recruiting and human relations in both the telecommunications and insurance industries. She joined Lockton in 2010, where she leads teams of college recruiters and has excelled in the company’s entrepreneurial, competitive, and empowering culture. Kelly earned a bachelor’s degree from the University of Kansas. Her professional designations and affiliations include Professional in Human Resources (PHR), SHRM Certified Professional (SHRM-CP) and Member, National SHRM.

Posted January 26, 2016 by

How to make the most of professional networking events

If you’re like one third to one half of the U.S. population who consider themselves introverted, discussing professional networking events—whether career fairs, meet and greet hours held at conferences, or even happy hour with coworkers or potential employers—induces slightly sweaty palms. Networking events are often referred to as “shmoozy events” because of the negative connotations associated with networking.

Done the right way, professional networking doesn’t have to be socially awkward; you don’t have to push yourself on others or worry about saying exactly the right thing at just the right time in order to land a job or get a raise. It is important to remember, though, that first impressions are made within the first seven seconds of meeting someone. That’s a powerful statistic and one that sticks; the primacy effect (the tendency to remember what we notice first, whether it proves accurate or not) has lasting impact on our brains.

This brief video provides college students and recent grads with simple, easy tips to implement at networking events. These tips are especially helpful if you’re a networking newbie, about to graduate and begin networking as part of your efforts to find your first full-time job.


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1. Eat prior to arrival.

While light to heavy hors d’oeuvres are often served at most networking events, it’s never a good idea to arrive on an empty stomach. Be sure that the snack you choose isn’t heavy on onions or garlic-laden, though; you don’t want to carry offensive odors to your networking event.

Arriving without an empty stomach will help you feel calm and mentally alert. You will be more able to focus on potential employers, build connections, and enjoy yourself if you’re not hungry.

2. Dress conservatively.

Dress codes are all over the place for networking events. Play it safe and stay conservative, wearing business attire. You can’t really go wrong with a well-fitting business suit. If you want to dress it up, wear a brighter shirt or tie than you might normally wear, but don’t go crazy. Networking events aren’t the time to pull out your new sequined dress or to dress down either, thinking it’s more about socializing. Remember, you’re ultimately there to build professional connections; these connections might assist you in your job or internship search now or later.

3. Smile!

Smiling is the easiest way to let people know you’re approachable. If you’re introverted, intimidated, or simply not excited about the event, smiling is a great “fake it til you make it” strategy for making the most of networking events. You’re already there, so why not have a good time?

4. Go hands-free.

Keep one hand free at all times. If you must eat a quick snack, put down your drink in order to eat. Best case scenario, though, you will watch this video and read this article before you begin attending networking events, and you can adhere to tip #1 (eat prior to arrival). When you eat prior to arrival, you’ll find yourself able to more easily shake hands, exchange business cards, and carry a bottle of water because not carrying a plate of food.

Businesspeople shaking hands at networking event

Minerva Studio/Shutterstock.com

5. Prepare an elevator pitch.

At professional networking events, you’re most likely going to introduce yourself and be asked the question, “So what do you do?” repeatedly. An elevator pitch answers this question and then some. Your elevator pitch—if pitched properly, that is—communicates who you are (in terms of education and work history), what you do (related to jobs and careers), what you want to do, and why. It’s important that potential future employers understand that you have specific goals—that’s an admirable quality, one most employers seek in candidates.

Your elevator pitch should last no longer than 30 seconds (stay focused) and should end with a question. That question shouldn’t be, “How can you help me?” Even though we’re all seeking help from others in the job search process, the question should be focused on your new contact. Is your contact the CEO of a company? Ask him how he began his career in the business world. Ending with a question lets the other person know that you are not self-centered; networking is a two-way street, and getting to know your connections is vital to successful networking.

If your new contacts or potential employers want to get to know you further after you give your spiel, they’ll follow up with questions. On the front end, keep it short and sweet.

6. Talk less; listen more.

As the saying goes, you have two ears and one mouth for a reason. As Dale Carnegie said in How to Win Friends and Influence People, “Talk to someone about themselves, and they’ll listen for hours.” General managers consistently rank listening as one of the top skills in the workplace, too. It matters, and people value you when you do it well.

7. Give and receive contact information.

Prepare business cards before beginning your job search or internship search. You can purchase very affordable business cards online from a variety of vendors or use a business card template available for free online. You definitely don’t want to arrive at networking events empty-handed, though.

When someone asks for your business card, it’s proper etiquette to ask for theirs as well (and vice versa). Don’t make it your goal, though, to procure as many business cards at networking events as possible. There’s no point in this behavior. Unless you actually established an initial connection with a real person at a networking event, a business card is just a piece of paper.

If possible, wear pants or a skirt with pockets or carry a small purse. You need a place to keep the business cards you gather. You might think of the whole “exchanging business cards” process as old-fashioned, but it’s still being done, and if you don’t bring cards to networking events, you’re the one who’ll be left out.

8. Call them by name.

When introduced to someone new at a professional networking event, call that person by name throughout the event. Not only will this help you remember the person’s name later, but it will also make that person feel recognized and provide a personal touch (give that person warm fuzzies), and there’s nothing wrong with that.

9. Follow up.

You don’t need to come home after networking events and immediately search for your new contacts on LinkedIn or Twitter, sending invitations like a stalker. Connecting on social media is part of networking, but following up has many layers. It’s not a one-size-fits-all strategy. Think carefully about each of your brand new contacts and how you might best connect with them individually before sending a mass email to 20 potential employers with your resume, references, and electronic portfolio attached.

Remember, networking—whether online or offline—is about building connections which hopefully last for a lifetime. These relationships are just like the other relationships you invest in; relationships require work, and relationships are about give and take. Those same principles apply to professional networking.

For more Tuesday Tips, follow College Recruiter’s blog and follow us on YouTube, Facebook, LinkedIn, and Twitter. Stick with College Recruiter as we help you connect the dots on your path to career success and introduce you to great jobs, internships, and careers. Begin your search and apply today!