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Posted December 07, 2016 by

Top companies to work for have engaging cultures

An organization that retains its talent saves costs, to start with, in recruitment and training. It also likely has higher morale, which can lead to loyalty and more innovation. Creating a culture, however, that is highly welcoming and engaging enough to affect retention can be elusive. One of 2016’s top companies to work for includes Bozzuto, a real estate services organization. College Recruiter had the pleasure of speaking with Allison Lane, Director – Corporate Communications & Marketing at Bozzuto. She shared what their company does to make it a great place to work.

Put the time into listening and connecting to employees and all stakeholders

Above all, Allison says, “we put employees first.” That seems so simple. It means, however, that employees are more important than anything else. It takes empathy and patience. It also takes a lot of time to listen to your people.

Engaging all stakeholders are important too. That builds a culture of community and trust. Bozzuto makes sure that they connect in a meaningful way to job candidates, partners, and the residents of their properties. That level of engagement requires an investment, but when I asked Allison about how they measure ROI, she said they don’t have to. “Investing in our people is just part of our DNA.”

Establishing or changing anything about a company culture comes from the top, or at the very least, has true buy-in. For example, Bozzuto’s founder does regular site visits and meets with people in their environment. He believes in “managing by walking around.”

Technology can, and should, help connect people at the organization. For example, Bozzuto offers Bozzuto Voices, where any employee anywhere can comment, make a suggestion, praise someone else, etc. This sort of transparent communication can help build mutual trust with employees.

Hire for fit, and include all

While Bozzuto recruits for the right skills, they also look for cultural fit. Allison says, “If you’re not nice… you gotta be nice.” As for engaging Millennials, Allison brushes off the generational differences. Just engage people as individuals, she says. Don’t assume you know something about them because of their age.

Want to read more tips about creating an engaging culture, or recruiting entry-level talent in general? Stay in touch with College Recruiter on LinkedIn, TwitterFacebook, and YouTube. Hiring now? College Recruiter is really good at helping organizations hire dozens, hundreds and even thousands of entry-level hires