The latest news, trends and information to help you with your recruiting efforts.

Posted January 25, 2016 by

How recruiters should communicate with today’s college students

Today’s college students and recent graduates, members of Generation Y (Millennials) and Generation Z, prefer that recruiters communicate with them on their terms. But what are those terms? How can recruiters and talent acquisition professionals best meet today’s college students where they are?

In this 9-minute video, Steven Rothberg, President and Founder of College Recruiter, offers expert advice and insight into today’s college students’ communication preferences and how employers might best communicate with these candidates on their terms for best results in recruitment efforts.


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Since approximately 1/3 of today’s workforce is comprised of Gen Y members, it’s important for recruiters and talent acquisition leaders to understand and adapt to this generation’s learning styles and communication preferences.

It is no longer sufficient for employers to engage with college students and graduates through print media or even websites. Today’s college students and recent grads expect employers to utilize blogs, video, and social media in college recruiting efforts. Rothberg states that, “If a picture is worth a thousand words, a video is worth a thousand pictures.”

In addition to offering practical suggestions for incorporating video into college recruitment efforts, Rothberg also suggests that recruiters consider host virtual career events to conserve time and cost, particularly when recruiting on smaller campuses or in remote locations.

Rothberg places particular emphasis on recruiters’ need to connect with Gen Y candidates by ensuring that their websites and online job applications are compatible with mobile devices. With over 90% of college students using smartphones, it’s imperative that employers maintain mobile compatibility. Technology like responsive design enables companies’ websites to adapt to mobile devices’ screen sizes. This is imperative since mobile devices are linked to about 60% of internet traffic.

Steven Coburn/

Steven Coburn/

Since many of today’s college students and recent graduates prefer accessing employers’ websites via mobile devices, recruiters must attempt to create mobile-friendly job applications. Rothberg suggests allowing candidates to apply for positions without uploading resumes and asking for resumes later since most of today’s college students and recent graduates apply from mobile devices and don’t keep copies of their resumes on their smartphones. Rothberg also discusses specific ways College Recruiter tailors banner ad campaigns to today’s college students and recent graduates’ communication preferences.

In 10 years, today’s college students and recent graduates will make up 75% of the workforce. For this reason, it’s crucial for recruiters to adapt to today’s technology rather than expecting students and grads to adapt to old-fashioned modes of operation.

At College Recruiter, we believe every student and recent graduate deserves a great career and are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in the recruiting process.  





Posted June 10, 2014 by

Overcoming the Odds: How College Grad Underdogs Can Beat the Economy

Some graduating classes luck out by entering a healthy job market, while others graduate as underdogs, having to come up with some big plays on their own to score a good position. This year’s class is entering a still-struggling economy, one in which employers are hesitant to start taking on new hires, or at least they are much more selective about who they ask to join their teams. (more…)

Posted December 31, 2013 by

Entry Level Job Search Tips for Generation Y

For entry level job seekers a part of Generation Y, the following post has tips to help make their job search(es) a success.

How to Start Your Grown Up Job Search. Image Credit: College Student at Desk image from Bigstock. Okay Generation Y, it’s time to listen up! If you’re about to graduate, and as part of Generation Y, you probably have a lot on…

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Posted August 28, 2013 by

4 Questions You Need to Ask During Your Job Interview

Jim Hopkinson

Jim Hopkinson, contributing writer

When you’re sitting in the hotseat of an interview, it’s natural to think about the immediate here and now: How do I answer all these questions, land this job, and negotiate the highest salary? has plenty of resources to help you out. But at some point, the interviewer is going to finish grilling you, turn the tables, and ask, “So, do you have any questions?” (more…)

Posted July 25, 2013 by

61% of Americans Plan to Work During Summer Vacation

More people plan on working this summer than in 2012.

TeamViewer®, one of the world’s most popular providers of remote control and online meetings software, announced the findings of its annual Work/Life Balance Index, fielded among over 2,000 American adults aged 18 and older, of which 1,094 are employed full time, part time and/or self-employed, conducted online by Harris Interactive in June.  The survey, which was aimed at determining American attitudes and behavior toward working during their summer vacations, found that 61% of employed vacationers plan to work during that time, expecting to perform tasks that include: (more…)

Posted July 23, 2013 by

Don’t Tap Out on Those Recent Graduate Jobs Just Yet

For young professionals, it may be a challenge to stay on those recent graduate jobs for the long-term, but it can be beneficial if they do.  The following post explains why they shouldn’t quit their new positions just yet.

About 91 percent of Millennials expect to stay in a job for less than three years. It may appear as if Millennials plan on being job hoppers with no loyalty, but a lot of this is unplanned. Most Millennials are not fond of their first job and often go through several before finding one they


Why You Shouldn’t Always Quit a Job You Hate

Posted December 11, 2008 by

Is Work Centrality As Important to Gen Y As It Is to Older Generations?

In a recent white paper, ”How Central Is Work to Young Adults?” written by Phil Gardner of the Collegiate Employment Research Institute (CERI) at Michigan State University and Georgia Chao of the Eli Broad College of Business also at Michigan State University, research was cited in support of the theory that today’s young adults don’t view their jobs as the primary focus of their lives, the way earlier generations did. Although work is important to them, they also care about having time to spend with family and friends, and doing things they enjoy like hobbies and/or volunteering.
Ten thousand young adults between the ages of 18 and 28 were surveyed. The results of the survey – done in 2005 – were compared to one done in 1982, offering these three statements:

  • Life is worth living only when people get absorbed in work.
  • Work should be considered central to life.
  • The most important things that happen in live involve work.

Young adults in 2005 were more likely to disagree – either moderately or strongly – with these opinions than were their counterparts in 1982. The survey went on to break the results down into differences between genders and found that women were more likely to disagree with the above statements than were men – probably, they surmised, because women usually have other concerns like children and taking care of their homes.
In addition, the survey results showed that young adult workers with high or medium work centrality were less concerned with having entry level jobs with “low stress characteristics” like regular hours (no nights/weekends), and annual vacations of a week or more than they were with having jobs that were secure, provided interesting work for them to do, or had “success factors” like high income and opportunities for promotion.
Conversely, young adults with low work centrality were as concerned with having jobs with low stress characteristics as they were with secruity, interesting work, and success factors.
“Organizations that hire these young adults may benefit from a better understanding of this new generation of workers,” they concluded. Jus as employers are looking for entry level employees who are good fits, so are young job seekers looking for companies that are good fits for them, in terms of how what they want – but can’t articulate – compares to what employers provide.
Finally, Gardner and Chao say it’s necessary to do further research in order to fully understand the new generation of workers and effectively integrate them into the workforce.