Jessica Holbrook Hernandez of Great Resumes Fast

When you reach the executive level, your reputation means everything. You are relied upon to lead entire departments—or the company as a whole—in new directions, which means you need to prove you are knowledgeable, wise, trustworthy, strong, innovative, and a natural-born leader.

It’s not easy to prove that you meet all of these qualifications without some evidence to back yourself up. Your executive brand serves as a window into that evidence, vividly providing the imagery needed for the hiring manager to envision you as a great candidate who simply must be called in for an interview.

The only problem is that an executive brand isn’t always set in stone, especially in today’s online world. Although you can try your best to control which information about you is shared, you can’t control it all. So what are some ways you can avoid having your executive brand slip away from you? (more…)

Jessica Holbrook Hernandez of Great Resumes Fast

One of the most important aspects of any job search is developing a brand that helps define you as a top professional in your field. At the executive level, it becomes even more pertinent that others are able to quickly identify the level of expertise you can bring to the table by seeing your name or title.

LinkedIn has become an amazing tool for the executive job seeker who wants to build his or her brand. But the site is useful only for those who make the most of the opportunities it presents. So what steps should you take to effectively develop your executive brand on LinkedIn? (more…)