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Posted September 02, 2015 by

5 Reasons Colleges and Universities & Companies Aren’t Converting Prospective Students and Customers

There’s no doubt marketing is an art. But conversion? That’s a science. And science is built on equations.

Formstack tries deciphering the equations that power the science behind our industry. They’ve spent some time trying to identify the perfect A/B testing formula. And their next mission is to solve the great conversion equation.

After running the numbers, reviewing the research – and discarding a few options that played with the sum of coffee and mass quantities of carbohydrates – they came up with what they think is a winning conversion equation:

Bold CTAs + Social Autofill Features – Ungated Content = Conversions.
With this equation in play, marketers can move the needle and create meaningful, value-based conversions for their brand. (more…)

Posted January 05, 2015 by

4 questions asked in every interview along with their answers!

Recruiter checking the candidate during job interview at office

Recruiter checking the candidate during job interview at office. Photo courtesy of Shutterstock.

While interviewing for a job, you have to be composed and calm and give the best answers even when you are sweating! The interviewer, most probably a panel of interviewers, will be judging your every word and your every move to analyze your abilities and skills. So, you should go fully prepared to provide effective answers in the first go! Here, we have compiled a list of 4 questions, which every interviewer will ask, despite the nature of the job. Read ahead and get yourself acquainted with the answers beforehand! (more…)

Posted August 27, 2014 by

Applying for Entry Level Jobs? What Years of Experience Means in a Job Description

When applying for entry level jobs, how much should you weigh years of experience when reading a job description.  Learn more in the following post.

I’m going to let you in on a little job searching secret: The “years of experience” section of a job description is often a white lie. The job I got after graduating from college “required” 3 to 5 years of experience. (I had none.) The job I just got “required” 5+ years of

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