ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted November 16, 2016 by

Job postings on College Recruiter outperform those on competitor sites by 472.4 percent

Apply NowEver hear the expression about it being important now and then to stop and smell the roses? Well, I just did that and was it ever refreshing.

A potential new client of College Recruiter challenged us to do more than just tell him that his job postings would work well on College Recruiter. He wanted to know how much better they would likely work on our site as compared to other job boards and he wanted us to provide to him actual data rather than just estimates. He was certainly asking a lot more of us than most of our potential clients but good for him. An informed client makes for a happy client.

The client had two main questions:

1. What is the average number of views per job? We attached to our emailed response an  example of a monthly job detail report that we emailed to an organization which is quite different from the client’s in terms of what they offer to their clients but quite similar in terms of how we envision working with the client. As you can see, in September we ran 1,370 jobs for the existing. Note that jobs were activated on virtually every day of the month and so the average job ran for only half of the month. We tracked and report 15,020 views for an average of 10.96 views per job. Given that the average job ran for half of the month, that equates to 21.93 views per job. (more…)

Posted January 22, 2014 by

Advertise a job online: Effectiveness of job boards vs social media [infographic]

 

eQuest Big Data Analytics division released an infographic that reveals some really juicy details about from where employers are actually getting their hires. To advertise a job online, employers should consider real data about the effectiveness of their hiring sources. Contrary to the advice being dispensed left-and-right by some self-serving consultants, employers hire far, far more candidates from job boards than they do from social media sites.

eQuest’s study shows that only 2.9 percent of external hires come from LinkedIn, Facebook, Twitter, and other social media activity. That’s less than one-sixth of the percentage of the 18 percent that employers are getting from job boards. To be clear, CollegeRecruiter.com and eQuest are both on the same page in that even though there is a huge disparity in these numbers, employers should not abandon their social media efforts nor should they throw all of their eggs into the job board basket. Instead, employers need to target the right channels for the job posting, whether that be a job board such as CollegeRecruiter.com, a social media site such as LinkedIn, or both.

“It’s important to not get lured into accepting anecdotes as fact or get blinded by bias when determining the marketing channels that work for you,” said David Bernstein, vice president of eQuest’s Big Data Analytics Division. “When one in six hires comes via a job board, it’s dangerous to let the herd mentality guide decision-making instead of the data. Talent acquisition pros need to get their recruitment marketing messages in front of their target job seeker audience, period. Any channel that provides this opportunity should be included in the marketing mix, and our infographic’s statistics show that job boards fill that bill.”

The infographic below is a companion to eQuest’s white paper, “Setting the Record Straight.”

eQuest Infographic

Posted November 05, 2013 by

Job Boards Are “Critical to the Recruiting Mix” and Becoming More Important

Faith Rothberg, CEO of CollegeRecruiter.com

Faith Rothberg, CEO of CollegeRecruiter.com

It might drive our employees nuts sometimes, but they’re probably all pretty used to CEO Faith Rothberg and me trying to use data whenever possible to drive our decision making processes. So it likely won’t come as much of a surprise to you that we’re both quite intrigued by the increasing awareness and use of Big Data.

Wikipedia defines Big Data as “a collection of data sets so large and complex hat it becomes difficult to process using on-hand database management tools or traditional data processing applications.” Think databases with millions of pieces of data and, quite likely, messy data in that a lot of data is missing. Cheap, powerful computers are making the analysis of Big Data economically feasible. (more…)

Posted December 22, 2011 by

Seasonal Hiring and Job Applications Both Increase

The United States eQuest Employment Index showed continued positive movement in the recruitment space moving forward to 102.44 from 102.03. This gain was achieved in November with strong hiring in the retail and additional season positions. The additional job posting were accompanied by an increase in applicant traffic which somewhat slowed the index growth.

Outside of the retail industry the number of new job requisitions was spread across a wide span of industries in the US demonstrating continued consistency of minimal but steady growth. The healthcare industry again showed the strong growth in both regions through the month with a significant increase in overall job postings. Production and manufacturing-based industries continue to occupy the bottom of the Employment Index driven by a continued lack of a significant number of new positions being added to the marketplace. Geographically, states with the highest hiring demand in November were Idaho, New Mexico and Arizona while Missouri, Mississippi and Alabama showed the lowest demand indices. (more…)