ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted December 09, 2016 by

[Infographic] When helicopter parents interrupt your recruitment plan

Parental involvement during the job application process is on the rise, as we are all well aware. For older generations, the ways parents get involved may seem shocking, but it does no good to just scoff. Before an employer gets that call from a candidate’s mom or dad, they should be proactive in their recruitment plan to respond to both candidates and parents in a way that benefits all involved.  (more…)

Posted September 07, 2016 by

Analytics and data in recruiting: Don’t let competitors steal your talent

Group of businesspeople at work

Group of businesspeople at work. Photo courtesy of Shutterstock.

Five years ago, Steven Rothberg, founder of CollegeRecruiter.com, rarely heard employers talk about using analytics or data when making hiring decisions.

“Now I can hardly walk down the hall at a recruiting conference or spend 30 minutes on a call with a client and not hear some reference to it,” says Rothberg. “There is no doubt that HR professionals recognize the value in using data-driven decisions, but probably fewer than one percent of employers are good at it.”

Ian Cook, Head of Workforce Solutions at Visier, a company that develops cloud-based applications that enable HR professionals to answer workforce strategy questions, talked about the impact of analytics, specifically to campus recruiting and the hiring of recent college grads, in the College Recruiter article Analytics, data changing way employers recruit, hire college graduates.

“This is no longer a nice to have,” Cook said in that article, referring to the use analytics and data to drive recruiting and hiring decisions. “Everyone knows the game has changed, and if you are not using analytics to play the best you can then you will be left behind.”

The reality is, if you are not using analytics and data, your competitor who already is using analytics to recruit and hire recent college grads and entry-level job seekers probably has already interviewed or hired that candidate that may have once been interested in your company.

“If you don’t dive into analytics, then you are increasing the likelihood that your competitor will be able to scoop up all the great talent that you need,” says Cook.

The move to using big data and analytics for campus recruiting, hiring recent college grads or entry-level employees has been met with resistance by both small and large employers. Many of those employers believe their campus recruiting efforts, combined with a strong social media outreach, and robust campus careers page, drives success recruiting recent college grads or entry-level job seekers.

“We do hear the ‘our college recruiting program is a well-oiled machine’ from some employers,” says Rothberg.

But at the same time, both small and large employers are now successfully using analytics and data to drive hiring decisions. That list includes these three well-known companies:

Enterprise Rent-A-Car: Dylan Schweitzer of Enterprise Rent-A-Car spoke publicly about how they use data to track their sources of hire and that allows them to reduce their spend on schools, job boards, and other sources which are more expensive than their other sources.

Lockheed Martin: Alton Fox of Lockheed Martin mentioned at TalentBlend 2016 that they’re shifting more and more of their university relations budget toward job boards and other virtual sourcing tools because the cost-of-hire is far lower AND the employees are far more productive.

Uber: Uber tests, tests, and tests some more with different job titles, geographic targeting, job descriptions, landing pages, and more. They work with a wide variety of media partners and many of those partners are paid on a performance basis, so if the ads they run work well then Uber keeps working with the media partner and probably increases how much they spend with that partner, says Rothberg. If the ads don’t work well, Uber shifts those resources to better performing sourcing tools.

Using analytics and data to make recruiting and hiring decisions should be viewed as a way to bridge the gaps that can be cause with human oversight or human error. Analytics and data also provide a unique insight that has never been available before. So why not use analytics and data when making hiring decisions?

Many organizations are focused on analyzing candidates, such as by resume parsing or extended social profile analyses, in order to improve their likelihood of landing a great hire, says Cook. Others are taking a more strategic approach and attempting to analyze the workflow and outputs of the recruiting function.

They are looking at questions such as:

  • Can we recruit faster?
  • Are we spending our sourcing dollars in the right place?
  • If we change up our process, do fewer people abandon their applications?
  • Which sources consistently produce employees who stay and perform?

These are complex questions involving multiple data sources, but they are all are aligned to ensuring the function is delivering what the business needs.

“Predominantly, we see industries that need to recruit a lot of high value talent being early adopters or ahead of the game when it comes to talent analytics,” says Cook. “Organizations that hire lots of software engineers or technical medical staff or specialists with financial skills understand the value that comes from being data-driven as opposed to following the old ‘post and hope’ model.”

College Recruiter has been using analytics and data for years, providing employers with specific and organized reports to help achieve their recruiting and hiring goals. But many recruiters and HR professionals simply fear change, or the challenge of implementing analytics into the decision-making process.

“The biggest reason that I see employers resisting the use of data and analytics is the fear of math,” says Rothberg.

Here is an example: Rothberg recently asked the head of HR for a 5,000-employee company if they would like a detailed proposal that walked through the outcomes of the various recruitment advertising packages being considered. This proposal included projections on the number of candidates that would be sent to that company’s applicant tracking system from College Recruiter, how many would apply, how many would be hired, time-to-hire, and cost-per-hire.

“She asked what I needed and I asked her how many people she wanted to hire and over how many months,” recalls Rothberg. “She didn’t know. I asked how many applications she would expect to generate for every 1,000 clicks we sent to her ATS. She didn’t know. I asked how many hires she would make for every 100 applications. She didn’t know. As unfortunate as all of that was, she didn’t want to know. She was the head of HR for a 5,000 person company and she didn’t want to admit that math scared her.”

Don’t let analytics scare you. Employers, both large and small, are using analytics to drive talent decisions. Dive in, before your competitors steals your next great hire.

“We can always find ways to save a little money, hire a little faster, diversify a little more, and hire people who perform a little better and are retained for a little longer,” says Rothberg. “Data and analytics help us identify those areas where we can improve, whether there is only minor or vast room for improvement.”

Wondering how analytics can help drive your recruiting decisions and successes? Contact College Recruiter today to learn more, and be sure to Check out our blog and follow us on LinkedInTwitterFacebook, and don’t forget to subscribe to our YouTube channel.

Posted February 25, 2014 by

College Students Building e-Portfolios (Apparently for Self-Awareness)

Mark Mehler and Gerry Crispin of CareerXroads

Mark Mehler and Gerry Crispin of CareerXroads

By Mark Mehler and Gerry Crispin of CareerXroads

In another sign that job seekers and employers are disconnected from one another, the Wall Street Journal noted in the article Giant Resumes Fail to Impress that “more universities are pushing their graduates to complete e-portfolios: web based dossiers that showcase writing samples, class presentations and other evidence of skills…”

According to Educause, (a non-profit, that we guess does the due diligence on subjects like this) over half of US college students, many of them MBAs, are using the expanded resume approach up from 7% in 2010…and it is only expected to increase this year.

Eventually the article quoted a few employers like Marie Artim, TA VP from Enterprise Holdings who simply told the truth about the subject [paraphrasing]: we don’t see it much and if we did we wouldn’t use it. (more…)

Posted December 27, 2013 by

Jeanette Maister’s #truCollegeRecruiter Discussion Track: Data Driven Hiring Decisions

The #truCollegeRecruiter NYC conference was hosted on Monday, December 9, 2013 at the Times Square, New York headquarters of EY (formerly Ernst & Young) and organized by CollegeRecruiter.com niche job board and #tru recruiting event planners.

The conference brought together about 100 hiring managers, recruiters, and other human resource professionals who wanted to share best practices and learn from each other about how to more efficiently and effectively hire and manage college and university students and recent graduates. (more…)

Posted December 27, 2013 by

Gerry Crispin’s #truCollegeRecruiter NYC Discussion Track: Source of Hire

The #truCollegeRecruiter NYC conference was hosted on Monday, December 9, 2013 at the Times Square, New York headquarters of EY (formerly Ernst & Young) and organized by CollegeRecruiter.com niche job board and #tru recruiting event planners.

The conference brought together about 100 hiring managers, recruiters, and other human resource professionals who wanted to share best practices and learn from each other about how to more efficiently and effectively hire and manage college and university students and recent graduates. (more…)

Posted May 24, 2013 by

How Enterprise Rent-A-Car Recruits Thousands of Students and Grads a Year

LinkedIn, the world’s largest professional network on the Internet, and CollegeRecruiter.com, the leading niche job board for college students searching for internships and recent graduates hunting for entry-level jobs and other career opportunities, recently co-hosted a half day, college recruiting conference.

Below is a video recording of the presentation by Pam Webster, Assistant Vice President Talent Acquisition of Enterprise Rent-A-Car at the May 13, 2013 College Recruiting Bootcamp at the LinkedIn headquarters in Mountain View, California: 

 

(more…)

Posted May 13, 2008 by

Enterprise Rent-A-Car

In 1957, Jack Taylor worked hard to lease cars while the automotive industry boomed of new sales. His ambition led him to open his own business, Executive Leasing, in his home basement. He envisioned a company that leased cars to executives and families whom vehicles were in the car shop. To his avail, his ambitious attitude created an amazing company, Enterprise Rent-A-Car. Jack Taylor’s developments moved Enterprise Rent-A-Car into a world-class company with over 53,000 employees nationwide.
With over 5,500 locations available throughout the US, Enterprise Rent-A-Car can place students in the driver seat of an outstanding career. Recent college grads and students with entrepreneurial spirits will find their Pay for Performance methodology challenging. Jack Taylor’s philosophy to perform the best services possible has led the company to recognition:
1997: Ernst & Young Entrepreneur Of The Year
1999: 100 Best Companies To Work For
2002: Highest Rank In Customer Satisfaction
Enterprise Rent-A-Car is more than a car leasing business these days. The company has outstanding talent ensuring the Jack Taylor philosophy lives on.
Students interested in Enterprise’s Internship Program will consider it a “MBA without an IOU” as most interns call the program. Interns find the vigorous training on company history a factor in their success at the company.
If you are looking for entry level jobs and internships, Enterprise is the next stop for building an outstanding understanding of business management. The Jack Taylor way includes superior customer service, organizational skills, inventory control, generating profits, and networking.
Employment opportunities available for students include:
*Accounting/Finance
*Information Systems
*Shared Services Division
Exceptional candidates are given an opportunity to pursue upper management positions in the company. The right idea and effort is enough to lead you on the path of a successful career with Enterprise Rent-A-Car. As a top employer of entry level jobs of 2008, the outlook is wonderful for students interested in an ‘enterprising’ career.