ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted April 09, 2015 by

Screening Candidates via Social Media

Social media isolated over a white background - 3D text

Social media isolated over a white background – 3D text. Photo courtesy of Shutterstock.

Social media is an extra weapon of recruiters to screen candidates. It would be hasty not to take advantage of this effective opportunity which is free, despite the fact that it is a bit time consuming. Social media is an effective device. At the point when employers recruit and interview candidates, social media can give significant information to help hiring professionals make their decisions. It’s vital however to choose if the reward is more prominent than the risk, and if so take measures to decrease the risks involved. (more…)

Posted December 03, 2014 by

Not Every Employer has the Brand of Google

Highway signpost with Employer Branding wording

Highway signpost with Employer Branding wording. Photo courtesy of Shutterstock.

There are a few companies out there that every candidate knows – Google, Facebook, IBM, Microsoft, and so on.

Then there are the rest of us. Our organizations provide as good of a work environment as the ‘big boys’ – maybe better! But if candidates don’t know who we are, our hiring efforts become more challenging. (more…)

Posted June 02, 2014 by

Interview of Jimmy McCourt of College Recruiter at the College Recruiting Bootcamp

In this interview by Rob Humphrey of LinkedIn at the May 5, 2014 College Recruiting Bootcamp, Jimmy McCourt discusses the importance to organizations of having a strong employment brand which is consistent with your consumer brand.

The College Recruiting Bootcamp was organized by College Recruiter and co-hosted by LinkedIn at its headquarters in Mountain View, California. Over 100 corporate university relations leaders attended and more than 3,000 registered for the livestream. The Bootcamp was designed to help these staffing leaders more efficiently and effectively hire college and university students and recent graduates.
(more…)

Posted July 03, 2013 by

Why Video? 6 Benefits of Making Video Part of Your Recruitment Mix

Mary Lorenz

Mary Lorenz of Careerbuilder

Not only is video a dominant form of communication; it is proven to be influential, as well.  Consumers are not just viewing content, but absorbing it, and letting themselves be swayed by it. When it comes to recruiting, potential and current employees are the customer, and the companies they choose to work for are the products they invest in. (more…)

Posted July 02, 2013 by

Employers Looking to Fill Jobs for College Students Should Make a Campus Visit

Employers who want to improve their recruiting efforts among the college crowd perhaps should consider going the extra mile, literally.  The following post shares how employers can approach this group on campus in order to meet their goal of filling jobs for college students.

by Bob Blanchette, Director of Employer Relations – D’Amore-McKim School of Business at Northeastern University. In 2012-2013, 7,600 students across Northeastern University participated in their well-known co-op program. The university has approximately 3,000 companies in 81 countries partnering in the program. What recommendations do you have for companies that want to

Original source:

Employers — come to campus!

Posted May 15, 2013 by

Incorporate Diversity to Push Your Employment Brand When Recruiting for Entry Level Jobs

One way employers may attract more candidates for entry level jobs and other positions is to include diversity as part of their employment brands.  In the following post, learn how diversity can assist an employment brand.

by Johnny Torrance-Nesbitt, MBA  I noticed while during my work in Employment Branding and Diversity over the years, that unique synergies could arise from the coupling of Diversity & Employment Branding. I think that “Diversity can improve a firm’s Employment Brand” © Many companies today are incorporating Diversity into their core

View post:

“Diversity as a driver of your Employment Brand” ©

Posted August 17, 2012 by

How Employers can Improve the Candidate Experience: Part 5

Joe Murphy

Joe Murphy of Shaker Consulting Group

I had chance to ask Russell Kronenburg from Australia’s Jemena what can be done to improve the candidate experience.  He played the BRAND card.  He suggests the brand message, recruiter behaviors and web touch-points all line up to deliver a unified employment brand message.  Click PLAY to hear what he has to say. (more…)