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The latest news, trends and information to help you with your recruiting efforts.

Posted March 22, 2016 by

How to use social media to engage with employers

How can college students and recent graduates use social media to engage online with potential employers (recruiters and talent acquisition professionals) during the job search process?

In this 5-minute video, Bethany Wallace, Content Manager for College Recruiter, provides tips and information for students and grads about how to maximize connections with employers while searching for jobs and networking online.


If the video is not playing or displaying properly click here.

A study by Aberdeen found that 73% of 18-34 year-olds found their last job through social networking. Social media is truly valuable, not just for use in your personal life, but for professional use as well. 94% of employers admit to searching for candidates on social media before inviting them in for a face-to-face interview.

Clearly social media matters.

According to a Career Crossroads study, you’re 10 times more likely to land a job if your job application is accompanied by an employee referral.

Knowing the right people matters. But how can you obtain an employee referral if you don’t already personally know someone working within the company? By connecting with employers via social media!

First, do an advanced search on LinkedIn to identify employees within the company, particularly those who live in your preferred region, and invite them to connect with you on LinkedIn.

Next, visit the company’s website to see which social media sites the company hosts. Follow the company online, not just to check for job postings, but also to engage with recruiters and hiring managers who post LinkedIn discussions and host Twitter chats.

One way to brand yourself to potential employers on social media is to comment on social media discussions in a thoughtful, meaningful manner. Do not engage in discussions hosted by employers in a hostile, rude manner, even if you feel passionate about the topic; remember to keep online conversation polite and courteous at all times. This isn’t Reddit or your personal text thread.

Do make it a point to share your expertise in subject matter when applicable. This brands you as a subject matter expert. While it’s great to compliment people, or make bland comments like, “Love it!” or “I agree,” these comments are never memorable.

Comments that provoke further, deeper discussion are memorable. Comments with embedded links to other great content are memorable. Insightful, appropriate comments demonstrating experience and expertise are memorable.

If you never comment and simply read threads, you will not be remembered; you must participate in order to stand out from the hundreds (or thousands) of job applicants vying for positions.

To learn more about how to use social media to your advantage in your job search, follow our blog, subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

Posted December 01, 2014 by

Why the Holidays Are a Smart Time to Search for Jobs

Modern Santa Claus. Cheerful Santa Claus working on laptop and smiling while sitting at his chair with fireplace and Christmas Tree in the background

Modern Santa Claus. Cheerful Santa Claus working on laptop and smiling while sitting at his chair with fireplace and Christmas Tree in the background. Photo courtesy of Shutterstock.

Job hunting can be stressful during the holiday season. Between parties, family gatherings and other personal commitments, it’s hard to stay focused on finding a job. If you’re like many job seekers, you’ve probably put your search on hold until after the New Year. After all, employers aren’t hiring during the holiday season, right? Wrong.

The holiday season is actually a smart time to search for a job. In fact, more than two-thirds of employers have more openings available during the months of November and December.

Here are a few more reasons why you should continue job searching during the holidays: (more…)

Posted June 26, 2014 by

Want to Get an Employee Referral for an Entry Level Job? 5 Ways to Earn One

If you’re looking for an entry level job, getting an employee referral could make a difference in your job search.  Learn five ways to earn one in the following post.

According to Jobvite, employee referrals get hired faster than candidates from company career sites. In addition, HR professionals rate employee referrals as the No. 1 source for quality hires! In fact, Jobvite reports that 44 percent of new hires are employee referrals. So how does one take advantage of this hiring trend? Here are five ways to earn an employee

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