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The latest news, trends and information to help you with your recruiting efforts.

Posted September 02, 2015 by

5 Reasons Colleges and Universities & Companies Aren’t Converting Prospective Students and Customers

There’s no doubt marketing is an art. But conversion? That’s a science. And science is built on equations.

Formstack tries deciphering the equations that power the science behind our industry. They’ve spent some time trying to identify the perfect A/B testing formula. And their next mission is to solve the great conversion equation.

After running the numbers, reviewing the research – and discarding a few options that played with the sum of coffee and mass quantities of carbohydrates – they came up with what they think is a winning conversion equation:

Bold CTAs + Social Autofill Features – Ungated Content = Conversions.
With this equation in play, marketers can move the needle and create meaningful, value-based conversions for their brand. (more…)

Posted June 24, 2015 by

5 Awesome Ways to Jump-Start Your Business after MBA

Group of business people in a meeting seated grouped around a table having a discussion with focus to a smiling man at the head of the table

Group of business people in a meeting seated grouped around a table having a discussion with focus to a smiling man at the head of the table. Photo courtesy of Shutterstock.

If you have completed your MBA and want to start your own business, then one important question might pop up in your mind is “How to jump-start my business?” There are some tips that (if stringently followed) enhance the effectiveness of your business operation. When it comes to advice on how to operate your business most effectively, it seems as though everyone you know has an answer, not to mention the thousands of articles circulating the Internet offering numerous tips and information on how best to make your business successful. While some advice might actually work for you, other tips certainly won’t apply, so how do you know which advice to take and which advice to ignore. The answer is to listen to the advice and tips that work for most, regardless of industry or type of business. (more…)

Posted May 29, 2014 by

5 Best Practices for Alumni Engagement Online

Alumni rejoicing together

Alumni rejoicing together. Photo courtesy of Shutterstock.

Many graduates have fond memories of their days on campus. I mean, sure, the knowledge and experience gained, but probably also a lot of pizza and late nights socializing at a whisper in the library.

But your relationship with those grads doesn’t have to end after they walk across the stage. Alumni can be a great resource for current student retention, career networking, and (of course) university donations. In the past, alumni engagement strategies revolved around phone calls and direct mail campaigns. Now, higher ed staff are beginning to engage alumni using social media, connecting more grads across the country and inviting their participation at several levels. (more…)

Posted November 30, 2012 by

E-mail marketing and landing pages for college student recruitment

CollegeRecruiter.comOne way colleges and universities may be able to improve their student recruitment process is by better understanding e-mail marketing and landing pages.  Learn more about these topics in the following post.

When I conduct workshops with college marketing and recruiting staff on the topic of e-mail marketing in higher education, I often lead with this question: “What’s the single most important job of an e-mail message?”

Frequent responses include “to get new students,” “to inform,” or “to get someone to apply.” More often than not, folks in the room are surprised when I share my answer: The most important role of an e-mail message is to get someone to click out of it as soon as possible.

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E-mail marketing and landing pages for college student recruitment