ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted March 31, 2016 by

College recruiting ROI

When considering return on investment (ROI) in college recruiting, it’s best to look beyond short-term measures and to consider long-term distal measures. Talent acquisition leaders must really look at the big picture; they can’t lose the vision of the forest for the trees.

This series of four videos, hosted by College Recruiter’s Content Manager, Bethany Wallace, features The WorkPlace Group experts Dr. Domniki Demetriadiou, Partner and Director of Assessment Services, and Dr. Steven Lindner, Executive Partner.

 


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This series is one set of videos in a larger series featuring WPG experts posted on College Recruiter’s YouTube channel highlighting best practices and a timeline for developing a college recruitment program.

What are the best ways to determine the return on investment in college recruiting? Is it cost per hire? Recruitment cost ratio? Number of hires made? Retention of employees? Number of job offers to acceptances?

There are multiple factors to consider; ultimately, it comes back to “I spent a certain amount of money to achieve a certain result. So where did I start with college recruiting? Why did I start this in the beginning? Am I achieving what I set out to achieve?”

This brings recruiters back to their objectives. If objectives are big-picture oriented, recruiters will want to use distal measures when determining the effectiveness of their college recruiting programs, not just cost measures or efficiency measures based on the current calendar year.

In the next video, WPG experts share a powerful real example of determining the ROI of college recruiting.


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If you spent $5000 to hire a student from a particular university, and that hired individual made a great discovery which added value to your organization, you would probably agree that the $5000 individual was a better investment than many other individuals you hired who cost your college recruiting program much less.

Thus, return on investment is a broad concept which encompasses much more than ratios and efficiency measures. Recruiters should thoroughly examine their objectives for their college recruitment programs. It’s not just about short-term costs.

The third video discusses the importance of considering both efficiency and effectiveness when determining the ROI of college recruitment programs.


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Efficiency is measured by short-term standards; it can be measured by ratios. How many resumes did I obtain from the university? How many candidates were interviewed? How many did we hire? Efficiency measures help recruiters determine whether to adjust the recruiting process or not.

When considering effectiveness, you’re finished with proximal data and are ready to look at distal data and long-term measures. Most HR and recruiting professionals lack patience when it comes to measuring effectiveness. However, sometimes waiting to monitor effectiveness is very important. Defining clear objectives on the front end is crucial, and deciding how to measure and track your objectives at the beginning is just as important. If you don’t, you will not wind up gathering reliable data.

The WorkPlace Group also features an article on its website entitled “Backwards is Forwards” with more information about the ROI of college recruiting.

The final video in this series provides recruiters with final tips related to measuring ROI in college recruiting.


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WPG experts recommend checking out The National Association for Colleges and Employers (NACE) website; it has some tools for assisting employers with measuring the effectiveness of their college recruiting programs.

As time goes on, employers learn that students who excel when hired are not the students they might have expected to excel. As time goes on, data provides expectations wrong. This is one reason it’s important to follow data and use it in the planning process. Study the data and measure long-term effectiveness (distal data). This will improve your college recruiting program and overall effectiveness.

For more tips on college recruiting from The WorkPlace Group, subscribe to our YouTube channel and check out all 15 videos featuring experts Dr. Domniki Demetriadou and Dr. Steven Lindner.

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Dr. Steven Lindner, Executive Partner, WPG

Dr. Steven Lindner, Executive Partner, WPG

Dr. Steven Lindner is the executive partner of The WorkPlace Group®, a leading “think-tank” provider of recruitment services assisting companies ranging from small, fast growing businesses to multinational Fortune 500 companies. He is an expert in Talent Acquisition and Assessment, has appeared in many radio and TV interviews and a frequent presenter at HR conferences.  He writes weekly employment articles for the NY Daily News and holds a Ph.D. in Industrial/Organizational Psychology from Stevens Institute of Technology.

 

 

 

Dr. Domniki Demetriadou, is a partner and director of assessment services of The WorkPlace Group®, a leading “think-tank” provider of recruitment services assisting

Dr. Domniki Demetriadou, Partner and Director of Assessment Services, WPG

Dr. Domniki Demetriadou, Partner and Director of Assessment Services, WPG

companies ranging from small, fast growing businesses to multinational Fortune 500 companies.  Demetriadou is an expert in Talent Acquisition and Assessment, and a member of the Society for Human Resource Management (SHRM) and the American National Standards Taskforce. She is a frequent presenter at HR conferences and has led many multinational recruiting programs. She holds a Ph.D. in Industrial/Organizational Psychology from The Graduate Center at Baruch College, CUNY.

 

Posted September 09, 2015 by

The Benefits Diversity Bring to the Workplace

Have you considered establishing a more diverse workforce in your company? If the answer is yes, you have probably done your homework on the value diversity has in the workplace. If not, you may want to do some research. Employers who hire diverse candidates not only demonstrate open-mindedness, but they also understand the benefits diverse candidates can offer a business.

To help explore these issues, College Recruiter is hosting a College Recruiting Bootcamp on LGBT and other diversity hiring issues on Tuesday, September 29th at the Twilio headquarters in San Francisco. Join us.

Prior to that event, we’ll publish the opinions from a number of talent acquisition and recruiting leaders about why and how employers should diversify their workforces. In today’s article, Beth Zoller discusses the benefits XpertHR believes there are to having a diverse workforce. (more…)

Posted May 27, 2015 by

Major Tips to Create Dynamic Presentations

Businessman giving presentation on projector screen to colleagues in office

Businessman giving presentation on projector screen to colleagues in office. Photo courtesy of Shutterstock.

In today’s world, no one has time to sit and read lengthy instructions or pages full of information. The emphasis is placed instead on convenience and efficiency. Individuals, be they students or professionals, are busier than ever. They have more on their plate than they ever have before. Students, for example, tend to be taking more credit hours, working more hours, and spending more time on extracurricular activities than in the past. They don’t have the time or desire to spend their precious free time on anything that is less than compelling. Professionals are in the same boat: today’s professional works more hours than in the past, in part thanks to the ever-changing methods of communication. They are almost always able to be in contact with customers, coworkers, and loved ones. (more…)

Posted April 29, 2015 by

How important is time management for students?

Boris Dzhingarov 2

Boris Dzhingarov

We all know the college carefree life when every adult problem seems so distant and far way that we don’t even care about it. A student’s life is all about discovering and experimenting and finally realizing what makes you happy (if you are lucky). So, is it important to think about life, serious issues, job skills and other “serious” stuff during the college years or should you try to have the best time of your life and leave all these things after your graduate? (more…)

Posted April 23, 2015 by

8 Convenient Ways To Work Smarter And Not Harder In The Workplace

Portrait of stressed businessman with too many tasks to do at office

Portrait of stressed businessman with too many tasks to do at office. Photo courtesy of Shutterstock.

There is not a single soul in this world who does not want to earn well without working hard. But, with every job comes great responsibility of working on important tasks and completion of projects before deadlines. Office environments can become very hectic sometimes and it may seem impossible to meet the deadlines, but you can still achieve your targets at the workplace by working smarter, and not harder at all.

Take a look at the following few ways to learn how you can smartly make the workplace a heaven for yourself: (more…)

Posted February 13, 2015 by

Is Bookkeeping the Dream Career you’ve been Looking for?

Boris Dzhingarov 2

Boris Dzhingarov

Accountants are among the few professionals who wear many hats. Consequently, a career in bookkeeping is versatile and offers very many opportunities. The primary role of a bookkeeper is to keep track of a company`s financial spending so that when it comes to preparing the financial accounts, there is an accurate trail of all transactions. Bookkeepers are the lifeline of many businesses; they help the managers keep accurate financial records that are used in decision-making. Bookkeeping is a highly regarded career in the business world; but how do you know if it is your dream job? (more…)

Posted December 17, 2014 by

Improving Productivity through Employee Recognition

Laura O. Tolentino

Laura O. Tolentino

Success in the business world is measured by turning a profit: Your business is at its best when you demonstrate that income outweighs expenses on your balance sheet. When the fiscal year ends, you take a closer look at those numbers and attempt to figure out where improvements can be made to increase overall efficiency. Whether you streamline the logistics process, eliminate non-performing sectors or re-allocate resources, improving the smooth functioning of your company is the goal.

However, many project managers miss out on a critical opportunity when it comes to increased efficiencies. Instead of looking at personnel and its impact on productivity, they take aim at other company assets and processes. The truth is that employees are among the most valuable components of a business, and they need to be nurtured and developed in order to reach their highest potential. Improving productivity through employee recognition is one effective way to show them their worth, so take the right approach when showcasing individual achievement. (more…)

Posted August 22, 2014 by

3 Proactive Ways for Boosting Up Business Performance

Performance written in red around other related words on a chalkboard

Performance written in red around other related words on a chalkboard. Photo courtesy of Shutterstock.

Today, every manager and owner looks for successful marketing strategies to boost up their business performance. But many managers and owners fail to take their business performance to higher stages. In fact, a recent survey proves that the nowadays success rate of new business is below 50%. According to the survey, there are two major reasons behind this:

• Lack of marketing strategies for building new market and rising business revenue

• No implementation of technological tools that is vital for business growth (more…)

Posted August 13, 2014 by

Learn How Innovative Technologies Can Boost Your Performance

Businessman standing and working with touch screen technology

Businessman standing and working with touch screen technology. Photo courtesy of Shutterstock.

Whether you’re employed in a small firm or a multinational enterprise, advanced technologies are essential for your success in the workplace. No employee can succeed in achieving their company’s long-term goals effectively unless s/he utilizes technologies at their work. Fortunately, in the present days companies are facilitating their employees with the advanced technological tools of technologies for the betterment of their business. However, if you’re looking for something to boost your performance at work, then you’re at the right platform. Read the information shared below to learn how innovative technologies can boost your performance. (more…)

Posted August 13, 2014 by

The Work Habits of Millennials

As the product of the Baby Boomer generation, Millennials, and their perceived coddling and spoiled demeanor, has led to them receiving a bad rap amongst their older generation-mates. As with every blanket statement, this is largely a misnomer perpetrated for the entertainment of thirtysomethings everywhere. (more…)