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Posted March 23, 2016 by

Planning for college recruitment

Creating a college recruitment program from scratch is a daunting task. This 3-part video series featuring The WorkPlace Group (WPG) experts Dr. Domniki Demetriadou, Partner and Director of Assessment Services, and Dr. Steven Lindner, Executive Partner, provides talent acquisition leaders with suggestions and guidelines for starting their own college recruitment programs.

The video series is hosted by College Recruiter’s Content Manager, Bethany Wallace. Part 1 provides talent acquisition professionals tips about getting started when planning a college recruitment program.


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The first place to start when planning a college recruitment program is to identify objectives for developing a college recruitment program. This helps identify internship opportunities within the organization; this transfers into considering which degrees match up with internship needs. After this, employers must consider their resources. Resources include not only budgetary items but also time, staffing hours, and travel time.

Dr. Demetriadou advises her clients to determine “what [they] need, where [they] need it, and how much [they] are willing to invest in the process.”

Part 2 helps college recruiters with the school selection process.


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Once college recruiters have identified their objectives and resources, it’s time to do an environmental scan. One of the factors to consider is geography. Will staff need to travel to conduct campus recruiting visits and OCIs (on campus interviews)? Will students need to travel to visit the employer facility/headquarters?

Another factor to keep in mind is diversity, particularly in STEM (science, technology, engineering, and mathematics) fields. If the university is large, but the demographics do not offer a diverse candidate pool, recruiters may want to remove the university from the target list or consider re-prioritization.

It’s also important to consider whether it’s more beneficial to recruit nationally or regionally. It may be helpful to create a tiered list for college recruiting.

Consider the curriculum at the universities. Do they match with the available internships and entry-level jobs?

These are just a few of the factors to consider when doing an environmental scan when planning for college recruitment.

Part 3 wraps up the college recruitment planning process and discusses how to narrow down the school selection list.


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Although there is no such thing as having too large a list of schools during the planning phase or beginning stages of the college recruitment planning process, Dr. Steven Lindner mentions that part of the college recruitment process is narrowing down the target list for college recruiting. He reminds viewers that there is a difference between visiting schools and recruiting from them.

In the beginning, it’s great to keep college recruiting options broad to ensure meeting objectives. However, as recruiters consider their resources, they must narrow down the target list significantly in order to work within the constraints of their budgets.

Dr. Demetriadou reminds viewers to “think big, but implement small.”

Continue reading our blog for more featured articles with The WorkPlace Group experts Dr. Steven Lindner and Dr. Domniki Demetriadou. For more videos and tips about the timeline for developing a great college recruitment program, subscribe to our YouTube channel and follow us on LinkedIn, Twitter, and Facebook.

Dr. Steven Lindner, Executive Partner, WPG

Dr. Steven Lindner, Executive Partner, WPG

Dr. Steven Lindner is the executive partner of The WorkPlace Group®, a leading “think-tank” provider of recruitment services assisting companies ranging from small, fast growing businesses to multinational Fortune 500 companies. He is an expert in Talent Acquisition and Assessment, has appeared in many radio and TV interviews and a frequent presenter at HR conferences.  He writes weekly employment articles for the NY Daily News and holds a Ph.D. in Industrial/Organizational Psychology from Stevens Institute of Technology.

 

 

Dr. Domniki Demetriadou, is a partner and director of assessment services of The WorkPlace Group®, a leading “think-tank” provider of recruitment services assisting

Dr. Domniki Demetriadou, Partner and Director of Assessment Services, WPG

Dr. Domniki Demetriadou, Partner and Director of Assessment Services, WPG

companies ranging from small, fast growing businesses to multinational Fortune 500 companies.  Demetriadou is an expert in Talent Acquisition and Assessment, and a member of the Society for Human Resource Management (SHRM) and the American National Standards Taskforce. She is a frequent presenter at HR conferences and has led many multinational recruiting programs. She holds a Ph.D. in Industrial/Organizational Psychology from The Graduate Center at Baruch College, CUNY.