ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted September 21, 2016 by

Are you wasting millions on your on-campus recruiting approach? It’s possible.

Ted Bauer

Ted Bauer is a contributing author to College Recruiter

By Ted Bauer, contributing author to College Recruiter

This headline from October 2015 in Harvard Business Review says it all: “Firms are wasting millions recruiting on only a few college campuses.”

We’ve seen this for years, especially among the EPS companies across investment banks, management consulting firms, and law firms. There are “target” campuses and then there’s “everyone else.” While you might get some amazingly high-quality people (good!), overall the process has a lot of waste, financially and in terms of potential burnout for your recruiting team.

There’s a better way. Ever seen the stat that it took 35 years to construct the federal highway system, but Facebook reached 500 million users in six years? It’s an obvious stat, sure — but it speaks to the amazing power of digital to both connect and scale.

No matter how you approach digital vs. in-person, your goal should be to maximize your ROI from your college recruiting efforts. To do that, you might need to move around some budget buckets: less on-campus and more interactive/digital/social/job board work.

 

Posted September 19, 2016 by

Did you know Goldman Sachs just down-shifted their on-campus recruiting?

Ted Bauer

Ted Bauer is a contributing author to College Recruiter

By Ted Bauer, contributing author to College Recruiter

Goldman Sachs has long been considered a king of on-campus recruiting.

Don’t get us wrong: they still do it, and they’re still aggressive around a few campuses. But recently they’ve shifted budget over to interactive, digital, social, and job boards more so — all in the interest of maximizing their college recruiting ROI. (more…)

Posted September 17, 2016 by

You need effective talent, but can’t pay huge bucks for it. What now?

Ted Bauer

Ted Bauer is a contributing author to College Recruiter

By Ted Bauer, contributing author to College Recruiter

As a smaller business, what you need is effective talent. That, coupled with strong decision-making and the right technological assets, will help you get competitive with your bigger in-industry rivals.

If you lack the talent, though, everything that comes next usually isn’t that successful. The problem, of course, is that traditional methods of getting talent — especially young talent, which (truth be told) can be gotten cheaper and developed — cost money. Doing on-campus college recruiting involves asset production, plane fares, hotel rooms, and other costs.

As a result, many companies — SMBs to enterprises like Goldman Sachs and Lockheed Martin — are shifting resources away from on-campus recruiting and into virtual/interactive recruiting. (more…)

Posted September 15, 2016 by

How focused on talent strategy are you, really?

Ted Bauer

Ted Bauer is a contributing author to College Recruiter

By Ted Bauer, contributing writer to College Recruiter

A year ago at the Reinventing America Summit, one session was on “Winning The Big Talent Game.” (The sub-title of the corresponding Forbes article was “It’s not about snacks and scooters.”)

Kip Wright, SVP of Manpower North America, had a sobering thought at this event: “Do you, every month, look at your financial plan? Of course,” he said. “How many of you spend months looking at your talent plan? We’ve got to fundamentally think very selfishly and aggressively about how we manage our talent.”

We do. And if you’re a smaller company, this is even more relevant — because your resources may be limited compared to some of your enterprise competitors. If you have better people, you’ll win those key market share/partner battles — but there’s a belief that you need to break the bank to get better people. You don’t. (more…)

Posted September 14, 2016 by

Maximizing your diversity recruiting

Ted Bauer

Ted Bauer is a contributing author to College Recruiter

By Ted Bauer, contributing writer to College Recruiter

There are organizations out there doing diversity recruiting properly, and here’s the central thing all of them have in common: they diversify (logically) their pipelines.

If you’re predominantly on-campus, then you’re predominantly going to get the types of students on that campus. But if you’re on-campus and using digital tools and job boards, you can attract a wider grouping. Then, from a numbers perspective and a talent perspective, you’re set up for more success. (more…)