The latest news, trends and information to help you with your recruiting efforts.

Posted August 13, 2014 by

4 Steps to Building and Defining Your Personal Branding

Personal branding on a torn piece of paper

Personal branding on a torn piece of paper. Photo courtesy of Shutterstock.

Personal branding is your reputation. It is the name you build for yourself. And please know—you do have a brand. Whatever you have done consistently over time has become your brand. Or you may have met people only once, and they now see you as being a certain way. They branded you, and you may not have realized it.

Personal branding is how you differentiate yourself. It is the emotional response that others feel when your name is mentioned. A response that comes from the value that you bring and the way you leverage that value. Personal branding happens whether you like it or not. (more…)

Posted September 15, 2008 by

3 Things You MUST Do to Ace the Job Interview

Congratulations! You landed the job interview. What now?
Many job candidates assume that their resumes will speak for them and that all they need to do is show up for the interview, looking professional and confirming a few questions about their skills. As a matter of fact, the interview is where the candidate needs to really start working! To improve your interview experience and increase your chances of becoming the preferred candidate:
Research. One of the top three deal breakers recruiters and hiring managers have identified is whether the candidate has taken the time to learn about the hiring company. Using the excuse that you’re “just” out of college and new to the job search doesn’t work. To learn more about a company, do an Internet search and review the news coverage, as well as the company’s public Web site (including annual reports and the About Us section, as applicable). You can also ask your friends and colleagues what they know about the company.
Adjust your attitude. Another deal breaker is not having a good attitude. Some employers have even said this is more important to them than the skill level of the individual. They are willing to invest in training if the candidate’s attitude is stellar and a good fit for the company. Always smile, no matter how you feel. Practice answering your interview questions in front of a mirror and check to see if you have a relaxed, approachable (and smiling) visage. Also, avoid using the interview as a platform for voicing your displeasure over your last job, boss, unsatisfactory school project, and so forth. No matter what the truth is, always formulate your answers to be positive and forward-looking. The past is just that. Learn from it and move on.
Create value. Employers prefer that you have the basic required skill set to do the job. To differentiate yourself from all the others who have the required skill set, demonstrate how you can help the company differentiate itself. When you talk about your skills and experience, do it in the manner that demonstrates how what you have done has added value to your past employer or how your unique problem-solving approach has been beneficial in adding value to an internship. Use quantifiable information, discuss efficiencies you’ve introduced and revenue or savings you’ve generated, if at all possible. Simply reiterating your skills in job-description fashion only proves you met the basic job requirements.
Sharon DeLay is a certified career coach with the goal of helping people find jobs they love and love the jobs they have. Visit our website or e-mail us for more information or to subscribe to her twice weekly blog or twice monthly ezine. (c) 2008 Permanent Ink Professional Development Services