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Posted November 26, 2012 by

Are You Branding Your Competencies, Characteristics and Intangibles?

CollegeRecruiter.comI believe most of today’s employers are looking for the total package in potential employees.  This combination consists of having the right personality, and the skills and qualifications for a specific job.  The following post supports my point of view.

The job post of today reads something like this:

20 year company seeking sales professional with 5 years of a  proven sales success in increasing new business, expanding sales territory, categories of new business, increase existing account spending, displays a high level of loyalty, plays and works well with others, is a creative thinker, entrepreneurial thinker, has a sense of humor and can wear many hats”. Making a killer apple pie and loving canines a plus!

In this Harvard Business Review article, Hire for Personality, then Train for Skill, the case is made for hiring people with the right characteristics, then train them for delivering their skills better. Makes very smart sense.


Are You Branding Your Competencies, Characteristics and Intangibles?