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The latest news, trends and information to help you with your recruiting efforts.

Posted January 22, 2014 by

Advertise a job online: Effectiveness of job boards vs social media [infographic]

 

eQuest Big Data Analytics division released an infographic that reveals some really juicy details about from where employers are actually getting their hires. To advertise a job online, employers should consider real data about the effectiveness of their hiring sources. Contrary to the advice being dispensed left-and-right by some self-serving consultants, employers hire far, far more candidates from job boards than they do from social media sites.

eQuest’s study shows that only 2.9 percent of external hires come from LinkedIn, Facebook, Twitter, and other social media activity. That’s less than one-sixth of the percentage of the 18 percent that employers are getting from job boards. To be clear, CollegeRecruiter.com and eQuest are both on the same page in that even though there is a huge disparity in these numbers, employers should not abandon their social media efforts nor should they throw all of their eggs into the job board basket. Instead, employers need to target the right channels for the job posting, whether that be a job board such as CollegeRecruiter.com, a social media site such as LinkedIn, or both.

“It’s important to not get lured into accepting anecdotes as fact or get blinded by bias when determining the marketing channels that work for you,” said David Bernstein, vice president of eQuest’s Big Data Analytics Division. “When one in six hires comes via a job board, it’s dangerous to let the herd mentality guide decision-making instead of the data. Talent acquisition pros need to get their recruitment marketing messages in front of their target job seeker audience, period. Any channel that provides this opportunity should be included in the marketing mix, and our infographic’s statistics show that job boards fill that bill.”

The infographic below is a companion to eQuest’s white paper, “Setting the Record Straight.”

eQuest Infographic

Posted November 05, 2013 by

Job Boards Are “Critical to the Recruiting Mix” and Becoming More Important

Faith Rothberg, CEO of CollegeRecruiter.com

Faith Rothberg, CEO of CollegeRecruiter.com

It might drive our employees nuts sometimes, but they’re probably all pretty used to CEO Faith Rothberg and me trying to use data whenever possible to drive our decision making processes. So it likely won’t come as much of a surprise to you that we’re both quite intrigued by the increasing awareness and use of Big Data.

Wikipedia defines Big Data as “a collection of data sets so large and complex hat it becomes difficult to process using on-hand database management tools or traditional data processing applications.” Think databases with millions of pieces of data and, quite likely, messy data in that a lot of data is missing. Cheap, powerful computers are making the analysis of Big Data economically feasible. (more…)

Posted October 28, 2013 by

David Bernstein Presenting and Discussing Acquiring High Quality Talent at #truCollegeRecruiter

Minneapolis, MN – [October 28, 2013] – CollegeRecruiter.com, the leading niche job board for college students searching for internships and recent graduates hunting for entry-level jobs and other career opportunities, is pleased to announce that David Bernstein of eQuest will deliver a presentation, Ready, Aim Hire: Connecting Big Data Into Your Talent Acquisition Strategy and will lead a discussion track, How to Fill Your Talent Pipeline With High Quality Candidates at #truCollegeRecruiter Dallas and that tickets are now available at www.truCollegeRecruiter.com for our fourth, fifth, and sixth recruiting events for hiring managers, recruiters, and other human resource leaders. (more…)