ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted July 25, 2016 by

10 digital skills to help you land an amazing job

Young photographer at the studio doing some retouching photo by StockUnlimited.com

Photo by StockUnlimited.com

The digital age arrives with many benefits. Our lives are faster, online, and the information is easily accessible at the click of a button. However, you cannot be left behind, and you need to keep up with technology because it might end up replacing you if you don’t. In fact, it’s already happening. Many jobs that have been a staple of society in the past 100 years are slowly being given to automatons.

Those are the jobs that require little social interaction and are based on pure demand or logical thinking. A human employee in simple services can be replaced by a few buttons. We’re moving forward, and many already believe that the younger generation needs to make sure their digital skills are sharp in order to fit into the future. How do you defeat this robotization of services and jobs? Learn to be the one who controls and creates them.

It does not mean you necessarily have to learn how to build robots, but it means that you need to understand what sort of skills and talents future employees expect from you. Digital skills are certainly among them because they will play a major role in shaping the future. Your concern should be to belong among those who participate, instead of those who just watch, and here’s what you should definitely know to land a great job.

1. SEO (Search Engine Optimization)

Even though SEO has been around for quite a while, it’s not known to many who have had no handle in creating or taking care of a website. However, keep in mind that skills using it are required by around 14% of companies in the digital industry, and that number is expected to grow. It’s an essential tool used to optimize a website in order for it to generate traffic and conversation. It’s an imperative skill for many jobs and one that will definitely impress employers in the industry.

2. Coding (HTML5 or JavaScript)

It may sound like a no-brainer, but coding is a major part of web browsing, especially in an age where websites are becoming more interactive. Numerous tech giants have switched to HTML5, dropping previous languages in order to create a better and seamless internet experience. The same applies to JavaScript, which works greatest with animation and making interaction an easy process. They’re tools that will be used in the future and some highly recommended for those interested in the field.

3. PPC (Pay-Per-Click)

In essence, it’s a very simple method that companies are looking for regarding marketing. It implies increasing a specific website’s traffic by buying ads on search engines that make potential customers click on it. However, you need to hone your skills in identifying promising keywords, creating a compelling ad, and measure the results. These will be excellent skills to have if you’re aiming to submit a winning job application at a tech titan in the industry.

4. Analytics

It’s not enough to implement digital strategies. Analytics are crucial and highly sought-after by employers because it means you are comfortable with analyzing and evaluating how those techniques are progressing. You need to be able to compare them constantly with others and provide excellent insight. It’s an incredible skill that will certainly land you a job. Everyone is looking to get better.

5. Android or iOS Development

Smartphones are taking over, and learning either one of these two platforms will look great on your resume. They have tremendous potential for the future because they are not going anywhere. You could find an amazing job if you master at least one of them.

6. PaaS (Platform as a Service)

Cloud software is everywhere, and many believe that they will ultimately become the quintessential platform for companies. PaaS is a tool that will help you develop these web applications that will no longer require customers to download sizeable programs on their hard drives. It’s a builder of accessibility.

7. Personal branding

Through the use of social media, you can create an excellent personal brand that will land you a fantastic job. You only need to learn how to do it. It implies understanding the use of all social media platforms, including Facebook, LinkedIn, websites, blogs, and everything else to create a beneficial image of yourself.

8. Writing online content

Everything is on the internet, and the ability to create quality content is highly sought-after. If you combine it with SEO and a few marketing skills, you could reach for a high-paying digital marketing job. It’s important to know how to flow between platforms, and manage your content for every situation.

9. Web design and creating websites

There are numerous tools out there to use, and mastering a majority of them will certainly make you desired on the job market. All you need is a bit of coding, tremendous amounts of creativity, and the patience to actually learn all the tools. Everyone and everything needs a website. Be the one who creates them, and you will be needed as well.

10. Image and video editing

Online digital media is in full force, so there will always be a need for someone who has extensive skills of image and video editing. Be it for advertising, marketing, or basically any industry, these are very valuable skills to learn. They look impressive on your resume, and every company needs someone with these abilities. If you truly want to impress them, grab the Adobe collection and master it.

We have moved fast into the future, and our steps need to be quick in order to keep up. Basic knowledge of Microsoft Office is now not something employers require, but something they expect. Focus on the most advanced tools that will set you apart from the crowd of millennials still stuck behind technology.

Want more information about how to integrate technology into your career? Visit our blog and follow us on LinkedIn, Facebook, Twitter, and YouTube.

Amanda Wilks, guest writer

Amanda Wilks, guest writer

Amanda Wilks is a digital marketing intern and a part-time writer, passionate about social media and personal branding. She loves helping individuals create unique online identities and achieve their much-desired professional acclaim.

Posted May 09, 2016 by

6 common mistakes grads make when searching for entry-level jobs

First Job word; business man touching on red tab virtual screen courtesy of Shutterstock.com

PhuShutter/Shutterstock.com

Recently, research from the Australian government shows how the shift from college education to full-time employment is becoming more challenging. Job prospects for young Australians are decreasing and on the other hand, recent graduates are making key mistakes when searching for entry-level jobs. Open Colleges, one of Australia’s leading online educators, has gathered information from a variety of recruiters to help recent graduates understand their mistakes when applying for entry-level jobs. Avoid these most common mistakes to avoid when searching for entry-level jobs.

1. Negative attitude towards work

Australian government research confirmed young people do not have enough of a positive attitude towards work. Recruiters recommend job seekers be more motivated and demonstrate enthusiasm to potential employers.

According to the study, young people need to be more responsible and reliable concerning their behavior and approach to their jobs. Recruiters suggest working with a business for a while, coming in to shifts, being punctual, and showing respect to colleagues, and customers or clients.

2. Think learning is over after college

Recruiters ask young professionals to be more open to learning when they start their first entry-level jobs. We all need to continue learning during our professional lives to stay updated with industry changes. But when starting a new job, it is especially important to have the right attitude towards learning because everything is new; employees will need to gain knowledge of the working process in their new companies and the different procedures to complete work correctly and in a timely manner. Your first employer is giving you an excellent opportunity to learn and gain valuable experience, so absorb as much as you can.

3. Underestimate the importance of previous work experience

Even though job seekers are applying for their first full-time entry-level jobs, having some related work experience will give them a competitive advantage. This may be some volunteer work done while still in school or some unpaid jobs during the summer. Don’t underestimate this experience; include it on your resume and tell your interviewers about it.

Studies are essential, but having first-hand experience shows employers that you have some practical skills and a better understanding of work responsibilities and professional work life.

4. Failure to make a good first impression

Whoever says his opinion is not influenced by the first impression is lying. In an interview, job seekers only have a few seconds to convince interviewers that they are the right candidates, so along with their studies, work experience, and the right attitude, their presentations during interviews will play an important role in their success in landing their first full-time jobs.

According to the research, recent graduates often dress inappropriately for work and have untidy hair, so recruiters recommend paying special attention to appearance. Not every company’s dress code is the same, so make sure to verify details about the company culture before an interview in order to dress appropriately.

5. Poor job search and application skills

When looking for their first jobs, Australian young professionals are making very common mistakes, according to research. These skills improve with time and practice, but a couple pieces of advice recruiters give are: make sure each application (resume and cover letter) is tailored to the position for which you are applying, and always double check your application’s spelling and grammar. Recruiters see these types of mistakes as a lack of attention to detail and unacceptable in today’s marketplace.

Recruiters also suggest job seekers approach employers directly after providing their resumes and personally following up with them.

6. Unrealistic work expectations

When applying for their first entry-level jobs after college, recent graduates need to understand they cannot “start at the top.” They have to make an effort to work their way up through the business.

Another common mistake is to expect high compensation. This will also come with time as employees gain experience and assume more responsibilities. The nature of the work they do may not be exactly what they want initially, but as long as workers are learning and doing something they like, they are on the right path.

Need more tips for your job search? Check out our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube.

Maria Onzain, guest writer

Maria Onzain, guest writer

Maria Onzain is a content marketing expert writing for Open Colleges about education, career, and productivity. She is passionate about all things digital, loves technology, social media, start-ups, travelling, and good food.

Posted March 19, 2016 by

6 part-time jobs for college students in 2016

Looking for part-time job message courtesy of Shutterstock.com

Constantin Stanciu/Shutterstock.com

Are you a college student who needs a little bit of extra money? Sometimes, students can find a work-study position or other type of on-campus job, but those are sometimes few and far between, especially at colleges with large student bodies. If students haven’t found jobs on campus they like, it’s time to look elsewhere. Fortunately, there are a number of great part-time jobs out there college students are ideally suited for. Here are six highly remunerative part-time jobs college students may be interested in.

1. Non-profit charity fundraiser

Charities are always looking for young people to help them out, especially in the fundraising department. This type of job often entails manning donation tables at various events, which means college students are going to be talking to a lot of people. They’ll need to be able to memorize facts about the charity and who it helps, be personable, and be able to smile and chat for hours. It’s not a job for introverts, but for those who are outgoing and want to gain experience working for nonprofits, it’s a great option. It also pays well—students can make up to $30/hour!

2. Social media assistant

Everyone is on some form of social media these days, but not everyone has mastered it. Some small business owners don’t even have time to really develop their social media because they’re so busy handling everything else, and they don’t have the money to hire someone full-time. However, many can budget money for a part-time social media assistant. If college students love Facebook, Twitter, and other platforms and don’t mind putting in the time to learn how to truly harness these sites for a business, then this is a great job for them. It can pay as much as $21/hour.

3. Academic tutor

If college students are peculiarly sharp in one particular subject area, they might want to offer their services as academic tutors to other students. Sometimes, these jobs are available through the university, but there’s nothing stopping them from doing private tutoring. Students will need to be sure they thoroughly understand the subject, and know how to explain it to others. They will be able to set their own rate and schedule, which is nice, but there’s no guarantee being a tutor will be steady work. Tutors make anything from $15 to $30 a tutoring session, but the rate and the length of each session has to be negotiated.

4. Freelance content writer

Many websites, blogs, and online publications are in need of content, and while some do have writers on staff, many look to freelance writers for new content. College students can find a number of these jobs online, and many don’t require much experience in writing, as long as they can show them a few well-written sample articles. Their pay will be negotiated on a case-by-case basis. Sometimes, students will be paid per word, while other clients may want to set a flat rate per article. On the upside, they’ll be able to work when they want and can do so from home.

Receptionist wearing a headset and glasses smiling courtesy of Shutterstock.com

CJM Grafx/Shutterstock.com

5. Office assistant

It may not sound glamorous, but being an office assistant is a good, steady job for college students. Students get to see first-hand how an office environment works, and the skills they develop can be useful in their own careers. Here are some of the tasks they may do as an office assistant:

• Answer the phones

• Do filing and organization

• Do light computer work

• Schedule appointments

• Assist employees with various tasks as needed

Students’ duties may vary depending on where they work, but those listed are fairly common. Through the job, they may learn about various computer problems, organizational methods, and more. During off-job hours, students can easily stay connected with their customers via cloud phone systems. If they get office assistant jobs at a business in their fields, they may even be able to turn their part-time gigs into full-time jobs when they graduate.

6. Guest services coordinator

A guest services coordinator assists customers with all of their needs. They may do returns, help customers find products, or do special orders in a retail setting. However, guest services can be found in many different industries. Some may actually do more office work, while others may work in support roles. No matter what industry students are working in, however, they’ll be dealing with customers, so this is another job in which being a people person is a must. It’s possible to make as much as $21 in one of these positions.

Want to learn more about different jobs, visit College Recruiter’s blog and follow us on Facebook, LinkedIn, YouTube, and Twitter.

Photo of Sandra Lambert

Sandra Lambert, guest writer

Sandra Lambert is a CISCO certified computer networking specialist. She has a keen interest in writing about her knowledge and experiences. She writes about technology as well as about business. She has also developed interest in public speaking. You can follow her on Google+ and Twitter.

Posted September 14, 2015 by

Diverse Teams Lead to Best Work

In the workplace, employers want to get the most out of their employees. Establishing a diverse and inclusive workforce helps achieve this goal. Workers with innovative ideas and perspectives help companies obtain new clients and customers.

To help explore these issues, College Recruiter is hosting a College Recruiting Bootcamp on LGBT and other diversity hiring issues on Tuesday, September 29th at the Twilio headquarters in San Francisco. Join us.

Prior to that event, we’ll publish the opinions from a number of talent acquisition and recruiting leaders about why and how employers should diversify their workforces. In today’s article, Patricia Rossman of BASF Corporation discusses the importance of building a diverse and inclusive workforce. (more…)

Posted September 09, 2015 by

Why Recruiting Diverse Candidates Matters to Employers

Diversity should not be ruled out when it comes to recruiting job candidates. Employers can achieve their goals in diversity by hiring people with different ideas and points of view who can relate to their clients and/or customers. A diverse workforce keeps workers more engaged and improves job performance.

To help explore these issues, College Recruiter is hosting a College Recruiting Bootcamp on LGBT and other diversity hiring issues on Tuesday, September 29th at the Twilio headquarters in San Francisco. Join us.

Prior to that event, we’ll publish the opinions from a number of talent acquisition and recruiting leaders about why and how employers should diversify their workforces. In today’s article, Rafael Solis of Braidio discusses the benefits of recruiting diverse candidates into the workplace. (more…)

Posted September 09, 2015 by

The Benefits Diversity Bring to the Workplace

Have you considered establishing a more diverse workforce in your company? If the answer is yes, you have probably done your homework on the value diversity has in the workplace. If not, you may want to do some research. Employers who hire diverse candidates not only demonstrate open-mindedness, but they also understand the benefits diverse candidates can offer a business.

To help explore these issues, College Recruiter is hosting a College Recruiting Bootcamp on LGBT and other diversity hiring issues on Tuesday, September 29th at the Twilio headquarters in San Francisco. Join us.

Prior to that event, we’ll publish the opinions from a number of talent acquisition and recruiting leaders about why and how employers should diversify their workforces. In today’s article, Beth Zoller discusses the benefits XpertHR believes there are to having a diverse workforce. (more…)

Posted September 02, 2015 by

5 Reasons Colleges and Universities & Companies Aren’t Converting Prospective Students and Customers

There’s no doubt marketing is an art. But conversion? That’s a science. And science is built on equations.

Formstack tries deciphering the equations that power the science behind our industry. They’ve spent some time trying to identify the perfect A/B testing formula. And their next mission is to solve the great conversion equation.

After running the numbers, reviewing the research – and discarding a few options that played with the sum of coffee and mass quantities of carbohydrates – they came up with what they think is a winning conversion equation:

Bold CTAs + Social Autofill Features – Ungated Content = Conversions.
With this equation in play, marketers can move the needle and create meaningful, value-based conversions for their brand. (more…)

Posted September 01, 2015 by

Why is Diversity in the Workplace Important?

The importance of a diverse workforce used to be quite controversial. Many employers either refused to hire women, racial minorities, military veterans, disabled, and other so-called diverse candidates or advocated for a system under which such candidates were given no special treatment. Affirmative action laws forced many employers to diversify their workforces and today most employers have embraced diversity. Yet some employers remain reluctant to do so for a variety of reasons, one of which is their claim that they prefer to hire the candidates who are best qualified to do the job regardless of whether those candidates are diverse.

To help explore these issues, College Recruiter is hosting a College Recruiting Bootcamp on LGBT and other diversity hiring issues on Tuesday, September 29th at the Twilio headquarters in San Francisco. Join us.

Prior to that event, we’ll publish the opinions from a number of talent acquisition and recruiting leaders about why and how employers should diversify their workforces. In today’s article, Mary Beth McGrath discusses why Level 3 Communications believes that it is important for it to have a diverse workforce. (more…)

Posted August 03, 2015 by

Aspects of Starting an Automobile Career

portrait of an auto mechanic at work on a car in his garage

Portrait of an auto mechanic at work on a car in his garage. Photo courtesy of Shutterstock.

If you are passionate about cars, there are various job opportunities in the automobile industry that are worth considering. From being a skilled technician to designing, the world of automobiles has a lot to offer.

Technicians and Mechanics

  • For individuals who are interested in addressing problems that affect vehicles and fixing them, becoming a technician is the ideal choice. Technicians and mechanics are responsible for working on different types of automobiles and repairs.

(more…)

Posted May 27, 2015 by

Major Tips to Create Dynamic Presentations

Businessman giving presentation on projector screen to colleagues in office

Businessman giving presentation on projector screen to colleagues in office. Photo courtesy of Shutterstock.

In today’s world, no one has time to sit and read lengthy instructions or pages full of information. The emphasis is placed instead on convenience and efficiency. Individuals, be they students or professionals, are busier than ever. They have more on their plate than they ever have before. Students, for example, tend to be taking more credit hours, working more hours, and spending more time on extracurricular activities than in the past. They don’t have the time or desire to spend their precious free time on anything that is less than compelling. Professionals are in the same boat: today’s professional works more hours than in the past, in part thanks to the ever-changing methods of communication. They are almost always able to be in contact with customers, coworkers, and loved ones. (more…)