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Posted March 01, 2013 by

Most CIOs Say Their Companies Don’t Capture Customer Data

Does your company collect customer data?  If not, it is not alone.  Find more information in the following post.

Big data is not without big obstacles for some CIOs. In a survey from Robert Half Technology, 76 percent of CIOs (chief information officers) said their companies don’t presently gather customer data such as demographics or buying habits. Less than one in four (23 percent) executives interviewed for the study said their firms do collect this type of information. Among those that do, more than half (53 percent) said they lack sufficient staff to access customer data, and generate reports and other business insights from it. (more…)