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The latest news, trends and information to help you with your recruiting efforts.

Posted September 16, 2013 by

When Crowdsourced Employees Tarnish Your Brand

Network of people representing crowdsourcing icons

Network of people representing crowdsourcing icons. Photo courtesy of Shutterstock.

There are many advantages to crowdsourcing your staff. You are able to split large projects into tiny tasks, and activate thousands of workers across every time zone to complete your work quickly and efficiently. You are able to work with individual independent contractors, skipping the expenses associated with full-time employees. You are also able to work remotely, saving office and overhead expenses.

However, working with thousands of anonymous employees has its hazards. When your crowdsourced staff feels slighted or underappreciated, they take their complaints far and wide. Suddenly, your brand is being identified as a bad place to work, and is also being associated with an inferior product. (more…)

Posted December 23, 2011 by

Crowdsourcing Workers Mostly Female, College Educated

Crowdsourcing, as defined by Wikipedia, is “the act of sourcing tasks traditionally performed by specific individuals to a group of people or community (crowd) through an open call.” Examples of crowdsourcing projects are members of the public being invited to:

  • Develop a new technology;
  • Carry out a design task, which is also known as community-based design;
  • Define or carry out the steps of an algorithm; or
  • Help capture, systematize or analyze large amounts of data.

The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. CollegeRecruiter.com has occasionally used crowdsourcing vendors such as Amazon.com’s Mechanical Turk to generate short articles on topics related to internships and entry-level jobs. (more…)

Posted December 15, 2011 by

Why the Shift to Global Work Is a Massive Opportunity for the U.S.

American companies will soon hire millions of designers, coders, writers, marketers, and other skilled people from all over the world, says Ross Dawson, co-author of the just-released book Getting Results From Crowds: The definitive guide to using crowd-sourcing to grow your business.

Ross Dawson“The shift to global work is not a problem for the U.S., it is a massive opportunity. The future of the economy depends on us embracing crowdsourcing. Companies must get good at creating value with crowds.” (more…)