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Posted December 23, 2011 by

Crowdsourcing Workers Mostly Female, College Educated

Crowdsourcing, as defined by Wikipedia, is “the act of sourcing tasks traditionally performed by specific individuals to a group of people or community (crowd) through an open call.” Examples of crowdsourcing projects are members of the public being invited to:

  • Develop a new technology;
  • Carry out a design task, which is also known as community-based design;
  • Define or carry out the steps of an algorithm; or
  • Help capture, systematize or analyze large amounts of data.

The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. CollegeRecruiter.com has occasionally used crowdsourcing vendors such as Amazon.com’s Mechanical Turk to generate short articles on topics related to internships and entry-level jobs. (more…)