ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted June 24, 2016 by

Using social media to network in college

Social media photo by StockUnlimited.com

Photo by StockUnlimited.com

While college students may use social media for personal reasons, they can also use it for their careers. Social media allows students to find the right contacts and engage with them, which helps students build a professional network. This network can be an asset connecting college students to internships or entry-level job opportunities. Chaim Shapiro, Assistant Director of Career Services at Touro College, discusses building a network and how to use social media effectively to do so.

“The best time to build your network is before you need it. College students need a strong network when searching for jobs or internships.

It can be very difficult for college students to connect with established professionals because usually those requests are for “one-way relationships” from which ONLY the students stand to gain. That means there are no reasons or motivation for professionals to accept the requests.

LinkedIn is, by far, the best professional research tool in social media. Students can use LinkedIn’s “Advanced Search” feature to identify top networking prospects in their fields.

Unfortunately, LinkedIn is NOT a great engagement tool. Connection requests are easy to deny, and meaningful conversations are rarely on LinkedIn Groups. Twitter conversations, on the other hand, are much more natural and organic. That’s why a multi modal approach utilizing Twitter is so effective.

After identifying prospects on LinkedIn, find and follow their Twitter accounts. Wait until they tweet about an area of mutual interest to respond with a tweet meant to catch their attention. The conversation doesn’t even need to be about a professional topic. A shared interest in sports, movies, etc., can be a great entree into a conversation!

Responding to a targeted Tweet provides the opportunity to build a genuine two-way relationship. After engaging your target and building credibility, take it to the personal level and invite them to meet for coffee to introduce yourself and demonstrate your professionalism in person.”

Need more networking advice? Come to our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube.

Chaim Shapiro, Assistant Director of Career Services at Touro College & award-winning social media consultant

Chaim Shapiro, Assistant Director of Career Services at Touro College & award-winning social media consultant

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted May 13, 2015 by

The reality behind recruiting employees with online degrees

Mark Turpin photo

Mark Turpin, CEO of The HT Group

How do you compare online degrees with traditional diplomas? Find out why companies’ acceptance of online degrees held by job candidates is growing.

From Penn State to the University of Miami, online degrees have never before been available from such a large and diverse group of institutions. Whether these schools are public or private and have physical college campuses or not, the questions that arise when you’re looking at job candidates remain the same. How do you tell the difference between online and traditional degrees, and at the end of the day, does it really matter? (more…)

Posted March 13, 2015 by

8 Reasons Why Graduate School Is Worth the Effort

Someone wearing red sneakers heading towards his master's degree

Someone wearing red sneakers heading towards his master’s degree. Photo courtesy of Shutterstock.

Most students cease their college careers after obtaining bachelor’s degrees. However, there is also the possibility of continuing your education into grad school. The rewards can be numerous and long lasting. Below are 8 reasons why you may want to consider acquiring an advanced degree. (more…)

Posted March 10, 2015 by

Perks of completing your college education

Portrait of happy students holding diplomas on graduation day

Portrait of happy students holding diplomas on graduation day. Photo courtesy of Shutterstock.

No matter how much talented you are or how much knowledge you have, it will not be equal to the college degree. If you think you have enough understanding and you do not need to acquire any college degree, then you should think again. We will present you some very interesting and true facts that will help you realize that how much it is important to complete your college education. (more…)

Posted February 18, 2015 by

Important things not to mention in your resume or work profile

Cropped image of businessman analyzing resume at desk in office

Cropped image of businessman analyzing resume at desk in office. Photo courtesy of Shutterstock.

Your first step to professional life, is selling yourself on paper or a document which is globally called a resume. A resume also sometimes called a CV is a summary, highlighting all your academic achievements, work experience and job-relevant skills that can help a potential employer make a decision of whether to proceed further in a recruitment process with you or not. (more…)

Posted February 10, 2015 by

Making the Right Impression on Your First Job Interview

Job interview

Job interview. Photo courtesy of Shutterstock.

In its simplest of terms, an interview is a conversation between a potential employee and a prospective employer. In today’s modern age, getting to the interview is a huge achievement. As there are thousands of candidates who apply for a single job, getting an opportunity of an interview is something that the candidates should really feel thankful for and also take it seriously. Many people, when they get the interview call usually end up taking it very casually and then missing their chance to get a very decent job by throwing it in a waste of over- confidence. (more…)

Posted January 16, 2015 by

PR, Marketing, or Journalism: Which Is Right for You?

Business man writing communication concept

Business man writing communication concept. Photo courtesy of Shutterstock.

Although there are many job possibilities for people with communications degrees, most graduates track toward public relations, marketing, or journalism. Each field serves a different purpose and offers a different day-in-the-life, and the pay can vary widely, both for entry-level and advanced jobs.

You don’t have to choose your final career path now. In fact, your school experience and internships will probably guide you in the right direction. However, before you get started with a communications degree program, you should start thinking about which field seems like the best fit for you. (more…)

Posted November 25, 2014 by

Are You Changing Jobs Constantly? How to Improve Your Chances of Finding a New Position

If you are someone who has changed jobs multiple times, then you have probably heard that doing so makes potential employers skeptical about hiring you for employment.  While that is a fair point from an employer’s prospective, it does not mean that a job seeker can’t get another position.  In fairness, you may have had personal and/or professional reasons for leaving one job and searching for another one.  Now, though, because you have been a job hopper, you must prove to a potential employer that you are the best candidate for a job opening.  Here are some things to keep in mind for your job search. (more…)

Posted October 27, 2014 by

Recent Graduates, Daring Yourselves to Land Dream Jobs? Tips to Go for Them

While recent graduates probably face enough pressure to find entry level jobs, what about those who are thinking about finding their dream jobs?  Even though grads might already know their passions, going after them can be a bold move.  They may be required to make sacrifices such as putting up a lot of money, relocating somewhere else, or even breaking up with a significant other.  That can be a lot to ask.  However, what happens if you decide to pursue your dream job?  Only time will tell; in the meantime, here are some tips to help grads in their dream job searches. (more…)

Posted October 01, 2014 by

How to write an effective cover letter

Cover letter corkboard word concept with great terms such as hr, resume, attention and more

Cover letter corkboard word concept with great terms such as hr, resume, attention and more. Photo courtesy of Shutterstock.

Usually, the cover letter is the first opportunity you have to impress the prospective employer and secure an interview, but not getting the job. The letter explains why the company should consider your CV. It is a reflection of your ability to communicate in writing, because by this you “speak” to the person who is recruiting. (more…)