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Posted July 25, 2016 by

10 digital skills to help you land an amazing job

Young photographer at the studio doing some retouching photo by StockUnlimited.com

Photo by StockUnlimited.com

The digital age arrives with many benefits. Our lives are faster, online, and the information is easily accessible at the click of a button. However, you cannot be left behind, and you need to keep up with technology because it might end up replacing you if you don’t. In fact, it’s already happening. Many jobs that have been a staple of society in the past 100 years are slowly being given to automatons.

Those are the jobs that require little social interaction and are based on pure demand or logical thinking. A human employee in simple services can be replaced by a few buttons. We’re moving forward, and many already believe that the younger generation needs to make sure their digital skills are sharp in order to fit into the future. How do you defeat this robotization of services and jobs? Learn to be the one who controls and creates them.

It does not mean you necessarily have to learn how to build robots, but it means that you need to understand what sort of skills and talents future employees expect from you. Digital skills are certainly among them because they will play a major role in shaping the future. Your concern should be to belong among those who participate, instead of those who just watch, and here’s what you should definitely know to land a great job.

1. SEO (Search Engine Optimization)

Even though SEO has been around for quite a while, it’s not known to many who have had no handle in creating or taking care of a website. However, keep in mind that skills using it are required by around 14% of companies in the digital industry, and that number is expected to grow. It’s an essential tool used to optimize a website in order for it to generate traffic and conversation. It’s an imperative skill for many jobs and one that will definitely impress employers in the industry.

2. Coding (HTML5 or JavaScript)

It may sound like a no-brainer, but coding is a major part of web browsing, especially in an age where websites are becoming more interactive. Numerous tech giants have switched to HTML5, dropping previous languages in order to create a better and seamless internet experience. The same applies to JavaScript, which works greatest with animation and making interaction an easy process. They’re tools that will be used in the future and some highly recommended for those interested in the field.

3. PPC (Pay-Per-Click)

In essence, it’s a very simple method that companies are looking for regarding marketing. It implies increasing a specific website’s traffic by buying ads on search engines that make potential customers click on it. However, you need to hone your skills in identifying promising keywords, creating a compelling ad, and measure the results. These will be excellent skills to have if you’re aiming to submit a winning job application at a tech titan in the industry.

4. Analytics

It’s not enough to implement digital strategies. Analytics are crucial and highly sought-after by employers because it means you are comfortable with analyzing and evaluating how those techniques are progressing. You need to be able to compare them constantly with others and provide excellent insight. It’s an incredible skill that will certainly land you a job. Everyone is looking to get better.

5. Android or iOS Development

Smartphones are taking over, and learning either one of these two platforms will look great on your resume. They have tremendous potential for the future because they are not going anywhere. You could find an amazing job if you master at least one of them.

6. PaaS (Platform as a Service)

Cloud software is everywhere, and many believe that they will ultimately become the quintessential platform for companies. PaaS is a tool that will help you develop these web applications that will no longer require customers to download sizeable programs on their hard drives. It’s a builder of accessibility.

7. Personal branding

Through the use of social media, you can create an excellent personal brand that will land you a fantastic job. You only need to learn how to do it. It implies understanding the use of all social media platforms, including Facebook, LinkedIn, websites, blogs, and everything else to create a beneficial image of yourself.

8. Writing online content

Everything is on the internet, and the ability to create quality content is highly sought-after. If you combine it with SEO and a few marketing skills, you could reach for a high-paying digital marketing job. It’s important to know how to flow between platforms, and manage your content for every situation.

9. Web design and creating websites

There are numerous tools out there to use, and mastering a majority of them will certainly make you desired on the job market. All you need is a bit of coding, tremendous amounts of creativity, and the patience to actually learn all the tools. Everyone and everything needs a website. Be the one who creates them, and you will be needed as well.

10. Image and video editing

Online digital media is in full force, so there will always be a need for someone who has extensive skills of image and video editing. Be it for advertising, marketing, or basically any industry, these are very valuable skills to learn. They look impressive on your resume, and every company needs someone with these abilities. If you truly want to impress them, grab the Adobe collection and master it.

We have moved fast into the future, and our steps need to be quick in order to keep up. Basic knowledge of Microsoft Office is now not something employers require, but something they expect. Focus on the most advanced tools that will set you apart from the crowd of millennials still stuck behind technology.

Want more information about how to integrate technology into your career? Visit our blog and follow us on LinkedIn, Facebook, Twitter, and YouTube.

Amanda Wilks, guest writer

Amanda Wilks, guest writer

Amanda Wilks is a digital marketing intern and a part-time writer, passionate about social media and personal branding. She loves helping individuals create unique online identities and achieve their much-desired professional acclaim.

Posted July 15, 2016 by

Using career services’ budget to connect college students

Hand holding money photo by StockUnlimited.com

Photo by StockUnlimited.com

College career services offices are designed to help prepare college students create career paths. Whether helping college students continue their education or finding internships and entry-level jobs, these offices have the resources and tools students need for succeeding in the job search. The career services professionals on college campuses can even share their personal experiences to give students a better idea of what to expect in the real world.

However, while having resources, tools, and professional advice is nice, how can career services offices improve to attract more college students? Nichole Lefelhoc, Director of the Career Center at Mansfield University, discusses how these offices can center their budgets around collaboration and creativity to connect students with career services offices and other events.

“Collaboration and creativity are the name of the game when it comes to ensuring our budget can be utilized in such a way that we are reaching the greatest number of college students. In a time of shrinking operating budgets, we focus our efforts on developing strong relationships with departments across campus and pool resources to have the greatest impact on students. We have also found a great amount of success in collaborating with student organizations to co-sponsor events. The student group will conduct much of the marketing of an event, as well as fund refreshments, and the career center will organize the content and/or guest speakers.

Another area of potential collaboration is with employers. Many employers are seeking ways to brand their organizations on college campuses, and career centers are seeking ways to connect their students with internship and employment opportunities. One such example was a “Fall Fest” sponsored by an employer. We organized pumpkin decorating, s’mores, hot chocolate, and a fire pit. Turnout at the event was tremendous and offered an opportunity to not only brand the employer, but also market the services of our career center. The event came at no expense to our office.”

For college career services offices looking for more advice, check out College Recruiter’s blog and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Nichole Lefelhoc, Director of the Career Center at Mansfield University

Nichole Lefelhoc, Director of the Career Center at Mansfield University

Nichole Lefelhoc is the Director of the Career Center at Mansfield University. Nichole helps prepare college students for success after graduation and in their chosen careers. She has a responsibility to make sure the career center offers the appropriate services and resources for this to happen. This could mean anything from career exploration, professional image, and resumes/cover letters to internships, job searching, interviewing, and graduate school.

Posted May 07, 2016 by

4 ways college students can stay creative

Concentrated college student drawing picture at the college courtesy of Shutterstock.com

wavebreakmedia/Shutterstock.com

College is a place where students get prepared for their professional lives. it is because of this that every teacher and course instructor puts extra effort in training their students.

Due to late night study sessions, tons of assignments, and class presentations, students feel tired and lose their creativity.

As a result, college students experience a drastic decline to their overall academic results.

Being a student counselor and motivational speaker, it is my responsibility to guide students, and I simply love this job. I am extremely passionate in helping students through proven techniques and effective advice.

Similarly, I have narrowed down a couple of striking ways for students that will surely help them stay creative throughout their four-year degree programs.

I am pretty sure after implementing these ways mentioned below, students will be able stay ahead of the competition.

So, let’s get started…

1. Go out for a morning walk

Apart from hectic study schedules, college students should focus on their mental and physical health as well. This way, they will not only be able to boost their energy but will also get ready to take on any challenge quite easily.

For this, the best thing students can do is go for a morning walk without taking a single day off. Somehow, if there is no park available in their locality, then go to the gym.

The gym is an incredible place where students can get several types of machines to train their bodies and minds for rest of the day.

I strongly believe after practicing this habit for a few days that students will feel a positive change to their study approaches.

2. Create a study planner and stick to it

Studying without an actionable planner is like chasing a big total in the game of cricket without calculating the pitch condition.

If college students desperately want to attain tremendous results without compromising their creativity, then they definitely need to come up with a sensible study schedule. This way, students will understand their capabilities to maximize them accordingly.

To create a study planner, I would suggest students follow a very traditional approach. I actually mean instead of taking help from technology, grab a pen with a piece of paper and write down all their intended tasks on it.

It is truly a remarkable way that will keep students updated on their priority tasks.

3. Watch motivational videos and stories

If college students always want to keep themselves energized, they should watch as many motivational videos as possible. It is a golden trick that will enhance their thinking capabilities and make them stronger enough to deal with any type of situation.

Furthermore, if they love reading, then students should go to their nearest book shop and buy one or two famous motivational books. Once they start reading them, they will learn different styles and tricks to handle pressure.

4. Plot short intervals between study sessions

College students don’t need to treat themselves like robots. Instead, they should utilize their brains according to their strength and limitations.

A majority of students believe non-stop studying for a longer period of time can be the right strategy to accomplish the ultimate goal. But to be honest, it is not an appropriate way.

If students believe in quality, they should give their brains considerable breaks. When studying, make sure to take a couple of valuable short intervals to rejuvenate the mind.

If college students are studying to improve their creativity and knowledge, then the aforementioned ways will absolutely work for them.

For more tips to help college students, make your way to our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube.

John Bishop, guest writer

John Bishop, guest writer

John Bishop is a Student Counselor and Motivational Speaker at an academic coaching “Dissertation Help”. He has been serving in this academic coaching firm for the last five years. He writes for numerous career related websites too.

Posted February 12, 2016 by

Interview questions recruiters can ask job candidates

Every company has its own interview process designed to learn more about job candidates. How college students and recent graduates answer questions from an interviewer can make or break their chances of landing entry-level jobs. Recruiters and hiring managers can ask candidates a variety of interview questions during the hiring process. Dennis Theodorou, Executive Search Expert and Vice President of Operations at JMJ Phillip Executive Search, discusses his company’s interview process and offers questions recruiters may ask candidates in general.

Job applicant answering interview questions courtesy of Shutterstock.com

Africa Studio/Shutterstock.com

“December and May are peak hiring times for the majority of employers, and that allows us to hire directly out of several of the top-ranked colleges. In a strong hiring year, well over 100 recent graduates are interviewed, and we’ll hire as many as 10. Some of the top qualities we’re searching for when hiring for any one of our workforce and recruiting companies are listed below.

We consider our first interview a fairly easy process; the first round interview focuses more on general knowledge, passions, goals in life, etc., and that allows the job candidate to be less anxious and communicate freely. The second interview, which some have dubbed “the beat down session,” is where we dive into behavioral economics and reasons why people do the things they do. What we’re seeking from college graduates at this point in the interview process is whether or not they will fit into our culture naturally.

Employers want to know if the job candidate can operate autonomously. As a college graduate, can you honestly work well within a team when needed? Are you motivated? Are you a hustler in your work ethics? Are you naturally curious and willing to learn something new every day? How well do you deal with adversity? Do you have the ability to develop customer service skills in order to deal with client? These are questions employers should ask to really understand who they’re hiring. For some of our positions, we look for signs and ask if they possess the business acumen and creativity to develop and contribute to profitable ideas. We may be hiring a college student, but one who has the skills and qualities of a professional ready to take on the workforce!”

Interested in learning more about interview questions, go to College Recruiter’s blog and follow us on Facebook, LinkedIn, YouTube, and Twitter.

Mr. Dennis Theodorou has more than 15 years of operational excellence and executive experience across multiple industries including: executive search, supply chain, manufacturing, retail and hospitality. Mr. Theodorou graduated with a bachelor’s degree in Supply Chain Management from the leading supply chain management college in the world: Michigan State University. He has continued his education through graduate-level course work at Harvard University. As a development agent for Subway, he managed and led an entire region of store locations including the management of self-owned stores, franchise development, real estate and area management. As a national expert in hiring, he has hired more than 700 employees over his entire career span and works hand-in-hand with companies to help on board top talent. Currently as Vice President of JMJ Phillip, he manages a portfolio of executive recruiting and employment service brands, spanning multiple locations and across nearly all verticals.

Posted October 28, 2015 by

Employee resource groups – source for support

Employee resource groups (ERGs) are groups voluntarily led by employees who share common interests, life experiences, and/or backgrounds. These groups serve to advocate for employees. As a result, workers benefit on a professional and personal level. ERGs can also assist in supporting a company’s goals, such as achieving diversity and inclusion in the workplace. They are a win-win for both employees and employers.

College Recruiter is currently focusing on employee resource groups (ERGs) and is publishing the opinions of experts based on a series of questions. In today’s article, Mary Beth McGrath, Vice President of Global Talent Management at Level 3, discusses the importance of ERGs and how they benefit both employees and employers. (more…)

Posted September 14, 2015 by

Diverse Teams Lead to Best Work

In the workplace, employers want to get the most out of their employees. Establishing a diverse and inclusive workforce helps achieve this goal. Workers with innovative ideas and perspectives help companies obtain new clients and customers.

To help explore these issues, College Recruiter is hosting a College Recruiting Bootcamp on LGBT and other diversity hiring issues on Tuesday, September 29th at the Twilio headquarters in San Francisco. Join us.

Prior to that event, we’ll publish the opinions from a number of talent acquisition and recruiting leaders about why and how employers should diversify their workforces. In today’s article, Patricia Rossman of BASF Corporation discusses the importance of building a diverse and inclusive workforce. (more…)

Posted September 11, 2015 by

Defining Diversity in the Workplace

Employers often discuss the importance of diversity in the workplace. Beyond race, gender, and sexual orientation, how should employers define diversity? Diversity encompasses many factors, and narrowly defining diversity may lead employers to make poor hiring decisions.

To help explore these issues, College Recruiter is hosting a College Recruiting Bootcamp on LGBT and other diversity hiring issues on Tuesday, September 29th at the Twilio headquarters in San Francisco. Join us.

Prior to that event, we’ll publish the opinions from a number of talent acquisition and recruiting leaders about why and how employers should diversify their workforces. In today’s article, Majja Dennis of Allen and Gerritsen shares her thoughts on the importance of recruiting diverse candidates. (more…)

Posted September 09, 2015 by

The Benefits Diversity Bring to the Workplace

Have you considered establishing a more diverse workforce in your company? If the answer is yes, you have probably done your homework on the value diversity has in the workplace. If not, you may want to do some research. Employers who hire diverse candidates not only demonstrate open-mindedness, but they also understand the benefits diverse candidates can offer a business.

To help explore these issues, College Recruiter is hosting a College Recruiting Bootcamp on LGBT and other diversity hiring issues on Tuesday, September 29th at the Twilio headquarters in San Francisco. Join us.

Prior to that event, we’ll publish the opinions from a number of talent acquisition and recruiting leaders about why and how employers should diversify their workforces. In today’s article, Beth Zoller discusses the benefits XpertHR believes there are to having a diverse workforce. (more…)

Posted September 01, 2015 by

Why is Diversity in the Workplace Important?

The importance of a diverse workforce used to be quite controversial. Many employers either refused to hire women, racial minorities, military veterans, disabled, and other so-called diverse candidates or advocated for a system under which such candidates were given no special treatment. Affirmative action laws forced many employers to diversify their workforces and today most employers have embraced diversity. Yet some employers remain reluctant to do so for a variety of reasons, one of which is their claim that they prefer to hire the candidates who are best qualified to do the job regardless of whether those candidates are diverse.

To help explore these issues, College Recruiter is hosting a College Recruiting Bootcamp on LGBT and other diversity hiring issues on Tuesday, September 29th at the Twilio headquarters in San Francisco. Join us.

Prior to that event, we’ll publish the opinions from a number of talent acquisition and recruiting leaders about why and how employers should diversify their workforces. In today’s article, Mary Beth McGrath discusses why Level 3 Communications believes that it is important for it to have a diverse workforce. (more…)

Posted August 06, 2015 by

The Millennial Makeover Part 7: Employers, Know Your Role

portrait of happy boss looking at camera in working environment

Portrait of happy boss looking at camera in working environment. Photo courtesy of Shutterstock.

When it comes to today’s workforce, there is no doubt that millennials are creating an atmosphere of change in the workplace.  So, who are millennials?  This group was born between 1980 and the year 2000, and reflect a generation with their own career goals, attitudes, and oh yes, their understanding of how to use technology.  For employers to take their companies to the next level, they will need to find ways to recruit and retain millennials, also known as Generation Y. (more…)