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Posted March 13, 2012 by

Interview with an Advertising Executive

I am a Sr. Copywriter and Creative Director, an executive management position in the advertising and promotion industry, and I have been in this line of work in one form or another for 29 years.

Mine is a dual role: on one hand I am a commercial copywriter tasked with persuasively engaging prospective customers on behalf of the client, while on the other hand, I am the lead creative mind on a team charged with developing winning creative strategies through a well-established core process adhering to industry best practices. (more…)