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Posted February 14, 2018 by

What about the gig economy employers should build into their workforce analysis

 

HR leaders, as you do a workforce analysis, do you see the gig economy as a threat or an opportunity? I checked in with Mona Tawakali, Vice President of Digital Strategy with KRT Marketing to get insight into this question. Tawakali has not only done extensive research on the trend and the impact of the gig economy, but her team is also continually hearing from employers about how the new world of work is changing their strategies.

Overall, your organization should see the growing gig economy as an opportunity. Business leaders understand the increasing need for agility, and the gig economy lends itself nicely to being nimble. With people working gigs or projects, it becomes easier to scale up or down more quickly. You can “change your workforce for the skills you need” at the moment, says Tawakali. This is especially beneficial for startups, small businesses and growing companies. The effect of this, she says, is a more efficient economy overall. (more…)