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Posted September 16, 2013 by

When Crowdsourced Employees Tarnish Your Brand

Network of people representing crowdsourcing icons

Network of people representing crowdsourcing icons. Photo courtesy of Shutterstock.

There are many advantages to crowdsourcing your staff. You are able to split large projects into tiny tasks, and activate thousands of workers across every time zone to complete your work quickly and efficiently. You are able to work with individual independent contractors, skipping the expenses associated with full-time employees. You are also able to work remotely, saving office and overhead expenses.

However, working with thousands of anonymous employees has its hazards. When your crowdsourced staff feels slighted or underappreciated, they take their complaints far and wide. Suddenly, your brand is being identified as a bad place to work, and is also being associated with an inferior product. (more…)