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The latest news, trends and information to help you with your recruiting efforts.

Posted April 06, 2016 by

Social media enhances recruiting efforts

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Social media can enhance the recruiting efforts of hiring managers. Because college students and recent graduates love social media, recruiters should use it to highlight their companies in a positive light. That doesn’t just mean the work itself but also the company culture. One company using social media this way in college recruiting is Lockton.

More than 5,600 professionals at Lockton provide 48,000 clients around the world with risk management, insurance, employee benefits consulting, and retirement services that improve their businesses. From its founding in 1966 in Kansas City, Missouri, Lockton has attracted entrepreneurial professionals who have driven its growth to become the largest privately held, independent insurance broker in the world and 10th largest overall. For seven consecutive years, Business Insurance magazine has recognized Lockton as a “Best Place to Work in Insurance.”

Kelly Dippold, Senior Recruiting Specialist at Lockton, discusses how her company uses social media in college recruiting to reflect its company culture.

“At Lockton, we recently launched two social media programs to help recruit college students.

First, we created the hashtag #LocktonLife and began using it on Twitter, Facebook, Instagram, and in all of our college recruiting materials. Our goal is to show college students what it’s really like working at Lockton and that insurance is more than writing policies and processing claims. Photos and posts with #LocktonLife show associates giving back to the community, having fun inside and outside of work (think ping pong and Mardi Gras), and engaging in wellness activities like Lockton 5k events.

Then, we invited associates from across the country to join us as brand ambassadors. Using their own personal social media networks, these brand ambassadors shared even more photos and posts using #LocktonLife and encouraged others in their offices to do the same. We now have about 30 brand ambassadors in cities like Washington, D.C., Denver, Houston, and Los Angeles posting pictures of charity events, happy hours, team-building activities, and more.

On Friday March 4th, we hosted Lockton University Day at our headquarters in Kansas City. Students met, mingled, and learned from young Lockton Associates and leaders, and were encouraged to post on social media using #LocktonLife and tagging us (@Lockton, @LocktonBenefits, and @Lockton_Retire) for the chance to win fun prizes. We hope our social media campaign added some excitement to the event and helped spread the word that Lockton is a rewarding, fast-paced, and fun place to work.”

If you’re looking for more information on using social media for college recruiting, visit our blog and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Photo of Kelly Dippold

Kelly Dippold, Senior Recruiting Specialist at Lockton

Kelly Dippold has more than 10 years of experience in recruiting and human relations in both the telecommunications and insurance industries. She joined Lockton in 2010, where she leads teams of college recruiters and has excelled in the company’s entrepreneurial, competitive, and empowering culture. Kelly earned a bachelor’s degree from the University of Kansas. Her professional designations and affiliations include Professional in Human Resources (PHR), SHRM Certified Professional (SHRM-CP) and Member, National SHRM.

Posted June 12, 2015 by

What Online Education Means in Today’s World

In the past, the only way to pursue higher education was by physically attending the classroom setting.  However, in the world we live in today, that is not the case.  Online education has afforded anyone and everyone the opportunity to pursue a college degree in their own time and their own space.  With people living very busy lives with work and family, online education offers a chance to have work/life balance.  So, what do the numbers say about online education, and how it can benefit you personally?  Find out in the following infographic. (more…)

Posted April 23, 2015 by

Build Your First CV with Volunteer Work

Team of young volunteers picking up litter in the park

Team of young volunteers picking up litter in the park. Photo courtesy of Shutterstock.

Building your first CV can seem like an overwhelming task, especially if you do not have much or any work experience. The common thought is that you need work experience on your resume to get a job, but you need a job to get that work experience. It seems like a catch twenty-two situation. However, if you have completed volunteer work all is not lost. For first time CV creators, volunteer work can be the key to highlighting your experience and qualifications. Most employers understand that recent graduates have not had much time to gain paid work experience. Also, it is understood that in certain fields it is necessary to focus on your education, which leaves little time for a job. If you have volunteered throughout your high school or college years (or both), you could actually have amassed more work experience than someone who has worked part time at a paid occupation. (more…)

Posted March 26, 2015 by

4 Graduate Degrees to Help You Make a Difference

Boris Dzhingarov 2

Boris Dzhingarov

Although college is often thought of as a way to make one more desirable on the job market, increasing one’s credentials doesn’t have to mean forsaking public service entirely. There are many career paths that are both lucrative and socially beneficial. Of course, higher credentials are often the key to both better jobs and more meaningful work. Here are four degrees you can pursue after your Bachelor’s that will let you make a difference in your community. (more…)

Posted March 02, 2015 by

Medical Assistant Career Overview – What You Need To Know

Boris Dzhingarov 2

Boris Dzhingarov

The medical assistant career is one of the fastest of all the professions when referring to growth. There are various advantages associated with becoming such a professional and although the truth is that this is one career that is quite challenging, requiring you to have a lot of responsibility and dedication, personal and financial satisfactions are really high.

In the modern healthcare industry, the medical assistant is seen as a vital part of the system. He/she will perform a myriad of different tasks that are vital in medical offices and hospitals. You get a chance to help out the community and help out thousands of patients during your life. (more…)

Posted February 10, 2015 by

Having Fun with an Engineering Degree

Portrait of an engineer at work

Portrait of an engineer at work. Photo courtesy of Shutterstock.

When you finish your engineering degree, you have many chances to have fun when you get out of school. You do not need to do anything other than a job that makes you excited. When you are going out into the workforce, you can work with commercial playground equipment as you make life fun for the kids in your community.

The Community Developments

You will be able to create playground equipment with an innovative company such as Kompan that is for the playgrounds and parks all around your community. You can work for the city or county when you are installing these projects, or you can work for the school system to install these playgrounds. There are beautiful new commercial playground equipment items that you can use to keep kids safe, and you can find just the right place to install these sets. (more…)

Posted October 10, 2014 by

Study Says Volunteers Have a Better Chance to Find Employment

Team of young volunteers picking up litter in the park

Team of young volunteers picking up litter in the park. Photo courtesy of Shutterstock.

For college students and recent graduates without internships or entry level jobs, volunteering can give their job searches a boost.  As a volunteer, you can build your resume and obtain invaluable work experience for the future.  Learn about the study in the following post. (more…)

Posted August 07, 2014 by

Not Hired for an Entry Level Job? 15 Reasons Why You Were Beat Out

If you were hoping to land an entry level job, but ended up losing out to another candidate, check out the following post for 15 reasons why.

You’ve worked hard; you’ve done everything right. And now, you find yourself neck-and-neck with another candidate; the job will go to one of you. When you’re in this position, what makes the difference? How does an employer know who to choose, and who to disappoint?

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Posted July 14, 2014 by

Are You a Recent Graduate Searching for Jobs? 8 Key Elements for Your Job Search

If you are a recent graduate searching for jobs, don’t forget about these eight key elements for your job search, according to the following post.

You’ve heard this before: “finding a job is a full-time job.” I have a different approach: “finding a job is a full-time job… and you’re working 100% on commission the whole time; you don’t get paid until you ‘close the deal’.” Because there are no rewards until you get the job offer

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Posted July 10, 2014 by

College Graduates, Don’t Like Your Current Jobs? 3 Ways to Make Them More Pleasant

There are probably some college graduates who don’t like their jobs.  However,  the following post shares three ways to help grads make their jobs a little more pleasant.

When you’re having a bad day at work, it’s easy to fantasize about an entirely different career solving all your problems. While a new job or environment could be a better fit, focusing only on your external circumstance negates the impact of one important factor: You. Your habits and attitudes

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