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The latest news, trends and information to help you with your recruiting efforts.

Applicant tracking systems can help employers with their campus recruiting needs. Photo courtesy of Shutterstock.

Posted March 30, 2017 by

How to use your applicant tracking system for college recruiting success

 

It’s no secret the advancement of technology has changed the recruiting game. The use of applicant tracking systems (ATS) – software applications that enable the electronic handling of a company’s recruitment needs – are responsible for the technological recruiting revolution. As outlined by ICIMS, a provider of cloud-based hiring solutions, ATS recruitment “allow organizations to collect and store candidate and job related data and track and monitor the process of candidates through all stages of the hiring process.”

ATS recruitment is designed to enhance the overall recruiting experience for both recruiters and candidates. But forward-thinking employers recruiting recent college grads focus on the job seeker’s needs – the candidate experience – first.

“It’s important to make it as easy as possible for candidates to apply,” said Tim Mayer, Director of Talent Acquisition for Kraus-Anderson Construction Company, which uses BirdDogHR Talent Management Suite. “If your application is a time intensive process, people will drop out during the process or might not even try at all.”

There is some rationale for using the ATS to collect as much info as reasonably possible, including screening and ranking questions, but none of that matters if the candidate doesn’t hit “submit” adds Mayer.

“Interaction with the ATS could be the applicant’s first step in the candidate experience and can set the tone for a great, or poor candidate experience,” says Mayer.

What’s unique about applicant tracking systems is how they allow recruiters and hiring managers to customize their ATS for specific jobs, roles and even events. For example, a recruiter or hiring manager working a college recruiting fair or campus job fair could fully customize their ATS with functionality solely for that specific campus career fair, or hiring event.

SmartRecruiters is one example that allows recruitment marketing and collaborative hiring in the cloud. Bjorn Eriksson, Chief Marketing Officer of SmartRecruiters, offers some unique examples of how employers can customize an ATS for an event such as a college recruiting fair or campus job fair:

  • Prepare: Know which positions you are actively trying to fill. Be sure the representatives working the booth are familiar with the open positions and hard-to-fill niche career opportunities so they can speak to them when engaging with students. With some ATS’s, like SmartRecruiters, you can publish event specific job ads tailored for college job fairs.
  • Qualify: Prepare questions or a brief interview to pre-qualify applicants. Prepare questions to ask those who express an interest in your company to pre-qualify them. “It’s also a great opportunity to focus on providing meaningful information to students,” says Eriksson. “Don’t just recruit them, but ask their opinions, offer relevant advice and see if they are really a good match.” Make sure to capture students’ contact information so that you can continue the dialogue.
  • Connect: Respond to inquiries and follow up ASAP after the event. While the impression is still fresh, group your candidates into: Best matches, possible matches, and no matches. View each candidate as a potential customer or future client, and tailor your follow up message to each group.

Ultimately though, the success – or failure – an individual or employer has with the ATS isn’t solely technology-based, says Saïd Radhouani, Ph.D., co-founder of Nextal, a collaborative applicant tracking system.

“I believe that the ultimate success depends on how the ATS is used, and not on how it’s set up,” said Radhouani. “Yes the implementation and functionality has an impact, but even if the setup is good, it doesn’t mean that recruiters won’t make mistakes.”

When a recruiter starts using a new ATS, they often won’t understand all the features and functionality, says Radhouani. As time goes on, they sometimes fail to learn new functionalities, and don’t maximize the systems capabilities. So recruiters within the same organization who use the same system should meet monthly to collaborate and share experiences, functionalities, and tips on how to best optimize their applicant tracking system.

“Recruiters should also attend webinars put on by the ATS vendor,” said Radhouani. “If recruiters know other colleagues from different companies who are using the same ATS, reach out to them to see how they are using it to ensure they are getting the most out of their ATS.”

And if the ATS vendor has a community forum, be active in the forum, ask questions and provide feedback.

Recruiters should be sure to measure success – and failure – in their recruiting by using the analytics/metrics capabilities of their ATS.

“Most modern applicant tracking systems have analytics capabilities that provide very insightful metrics about the entire recruiting process,” says Radhouani. “If a recruiter doesn’t measure what they do, they’ll never know whether they’re improving their productivity or not.”

Over time, recruiters and hiring managers get frustrated if an ATS is not user-friendly, doesn’t have specific functionality and capabilities, and does not help enhance the recruiting process. Applicant Tracking Systems are not all equal, and as hiring managers move from company to company, and use different systems, they can find pluses and minuses of each system they use. The key however, is to take advantage of the functionality of the system that is in place, find what works, and align your recruiting needs with the capabilities of the system.

“If you don’t have what you love, love what you have,” said Radhouani. “Every ATS has its good and bad sides. Recruiters should focus on the good side and work with the ATS, not against it.”

Mayer agrees.

“Really embrace the entire suite of options your ATS provides,” says Mayer. “Automate where appropriate and make sure the ATS provides a candidate experience that aligns line with your employment brand.”

Want to learn more about latest recruiting trends? Stay connected to College Recruiter by visiting our blog, and connecting with us on LinkedInTwitterFacebook, and YouTube.

Posted February 15, 2017 by

The do’s and don’ts of recruiting summer interns

 

Recruiting interns requires being strategic. Here are a few ideas.

The competition for talent ranks as one of the biggest challenges with recruiting interns.  Whether contending with large corporations that have more established programs, or smaller businesses with better compensation and perks, companies are only successful in the long term with an effective recruitment strategy and strong employment brand.

Developing the right recruitment strategy and implementing it on a consistent basis is critical.  Here are a few ways to become more strategic:

  • Host focus groups to learn how students perceive your employment brand, and what they are looking for in a potential employer
  • Encourage former or current interns to become ambassadors to further your reach on campus
  • Build and foster your school relationships, letting them know you’re open to new and unique opportunities to connect with students
  • Focus recruitment efforts in the fall. Your competition is probably recruiting interns to snap up top talent in January so it benefits you to start early.
  • Maintain a consistent message across all functions that are recruiting interns on campus, making sure what’s communicated aligns back to the larger organization.
  • Play up the positives of your company, being transparent about what a student may not feel is a benefit (students can see right through an inauthentic or generic message).
  • Increase your candidate pool and save on cost through virtual career fairs, info sessions, and video interviews.
  • Recruitment platforms, talent communities and niche job boards can help pinpoint candidates who you wish to hire.

Dig into a few pools that you might be missing.

Companies can broaden their candidate base through the use of talent communities and social media platforms.  A company’s own careers page can let students opt-in to receive notices about internship openings or related company news.  Social media platforms make recruiting interns easier by targeting and connecting with certain student populations (ex. HBCUs, STEM, MBA) through advanced filters and virtual presentations. (more…)

exaqueo.com

Posted January 06, 2017 by

Takeaways from College Recruiting Bootcamp at the U.S. Securities and Exchange Commission

Photo from exaqueo.com

We asked a few people who attended last month’s College Recruiting Bootcamp about their takeaways. Several weeks after the event, they are still thinking about our conversations regarding relationships, data and metrics, and work culture.

Cassandra Jennings, University Relationship Manager, FDM Group: The greatest takeaway from the bootcamp experience is that no matter the industry or company, we have a shared need to connect and build campus relationships that are successful and make a difference to the bottom lines at our firms.  Though technology is ever changing, students still need to connect and we need to wade through all of the external noise and help students understand who we are, what we do and how we work in an honest and down-to-earth voice.

Along with the challenges of messaging, we also need to keep an eye on meaningful metrics to help us communicate the importance of university relations and the positive impact it makes on the business.

We are a few weeks away from the bootcamp and I’m still thinking about how our company, FDM Group can convey our brand on campus in a meaningful way.  We hired more than 600 students in 2016 and anticipate that our campus recruitment numbers will increase exponentially this year as our business continues to grow in North America. This is an exciting time at our firm and we need students to understand that this is a great opportunity to get valuable work experience and a great place to launch a career with us.  (more…)

Posted November 10, 2016 by

College Recruiting Bootcamp: featuring Andrew Morton

andrew-morton director of social engagementWho is Andrew Morton?

Director of Social Engagement at Society for Human Resource Management

What you’ll hear from Andrew at the Bootcamp:

How to market your employer brand to Gen Y and Gen Z

Why you’d be wise to listen to Andrew’s advice:

After serving 20-years as an Army Officer and then as an Account Director at an advertising firm, Andrew now serves as the Director of Social Engagement at the Society for Human Resource Management, a global HR professional organization. Andrew believes that the pillars of any successful communications campaign are: sharing an organization’s story by developing content that’s both real and relevant, creating a community-management strategy that is responsive and sustainable and fostering strategic growth that allows an organization to shape its brand internally and externally.

Andrew’s specialties are public relations executive, marketing, account and brand management, social media, web development, media marketing and relations, strategic communications, advertising, TV and digital production, market analysis, speech writing, media training and event management.

 

The College Recruiting Bootcamp will be focused, fast and mentally challenging. Join us in D.C. on December 8, 2016 at the SEC headquarters. Reserve your space today!

Posted August 18, 2016 by

Why building great relationships with career services benefits employers

Photo courtesy of StockUnlimited.com

Photo courtesy of StockUnlimited.com

Employers and career services offices/college campuses each play important roles in the lives of college students and recent graduates. Employers can provide entry-level jobs and internship opportunities to students and graduates; the former can be their first real jobs and the latter offer them valuable work experience preparing them for those first real jobs. Career services offices and campuses guide college students not just academically but professionally also. Career services professionals can help with various parts of the job search such as writing resumes and cover letters, interview preparation, and networking. While recruiters are partners for employers in finding young, top talent to fill job openings, they are often not the only ones.

Building great relationships with career service offices and campuses is a smart move for employers, recruiters, and hiring managers. If companies know the type of job candidates they need, and colleges have them, then it’s a win-win for both sides. Employers gain access to communicate directly with qualified candidates, and career services offices and campuses connect college students and recent graduates with internship and job opportunities. Deborah Pratt, Assistant Dean for Career and Professional Development at Whittier College, highlights her school’s relationship with Peace Corps.

“There are several employers who come to mind that have built great working relationships with Whittier College’s Weingart Center for Career and Professional Development (CCPD), but the stand-out employer for the CCPD team is the Peace Corps.

Peace Corps has a terrific talent acquisition approach which appeals to students and emerging professionals. Nick Leichliter and Tiffany Tai, the Peace Corps recruiters assigned to Whittier College, partnered with us to design customized on-campus recruiting sessions. The Peace Corps recruiting sessions included two employer meet-and-greet roundtables, coffee talks, one hiking session (with a Peace Corps dog), and two classroom presentations. Nick and Tiffany also provided one-on-one coaching to Whittier College students offering our students tips to succeed with the intensive Peace Corps application process. Peace Corps extra efforts paid off, and the organization received a record amount of resumes and attention at the annual Career and Internship Fair.

Our partnership with Peace Corps continues to deepen. The CCPD’s goal for this year is to establish the Peace Corps Prep certificate under the auspices of the Whittier College Early Talent Identification Program.”

Deborah Pratt, Assistant Dean of Whittier College's Weingart Center for Career and Professional Development

Deborah Pratt, Assistant Dean of Whittier College’s Weingart Center for Career and Professional Development

Employers, want more advice on recruiting? Reach out to College Recruiter for help and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Assistant Dean Deborah Pratt leads a dynamic team of career development professionals at Whittier College’s Weingart Center for Career and Professional Development. In this role, she drives the strategic vision and blueprint for the college to transition from a traditional career services business operation to a four-year career development college-wide approach and program.

Posted June 19, 2016 by

6 hiring trends job seekers should watch for in 2016

“Congratulations! We are pleased to inform you that you are hired in our organization.”

No matter how many times you have read these magical words, they sound just as thrilling as you read them the first time. If you intend to read them again in your mail this year, then luckily the time is right for you to make a job transition.

Photo by StockUnlimited.com

Photo by StockUnlimited.com

2016 brings a wave of new opportunities. As unemployment hits the lowest record since the last five years, there is more scope for job seekers to find better work opportunities; hiring is on the rise. However, this is not the only good news of the New Year. There are also the growing economic conditions that will have a positive impact on the pay scale and perks of employees, making it a perfect time to switch jobs.

On one hand, this is a sigh of relief for job seekers who lived through the ordeal of recession and unemployment in the past couple of years. It also poses many challenges to recruiters who will have to revisit their company policies to compete in the market.

Without further ado, let’s find out what other hiring trends the year holds for the job seekers:

1. Social media will rule the roost

Social media is ubiquitous. As it emerges as a new tool for hiring talent, your social presence will have a say in the success of your job application. Now is the time to update your social profiles as employers will be evaluating you through your presence on major social media platforms.

Having an impressive online profile will not only increase your outreach to potential employers, but it will also get you in front of lucrative job opportunities offered by leading organizations. Therefore, it is high time for you to create strong profiles on leading social media websites, such as LinkedIn and Twitter.

2. Hiring for remote workers will increase

With improvement in collaboration tools, remote employees have evolved as an alternative workforce. No longer do recruiters have to resort to “in-house hiring” process which is both costly and time-consuming for the companies. Since employers can freelance work, the remote work culture will continue to thrive in 2016.

So, if you are a part-time academic writer who offers assignment assistance with quality, you can make it a full-time job this year by finding freelance work opportunities.

3. Flexible work will no longer be a dream

In 2016, the employee’s fantasy of flexible work will become a corporate reality. With changing corporate cultures and attitudes, more businesses are inclining their hiring policies towards flexible work programs. The current year will see a rapid growth in businesses offering flexible hours and alternative work spaces which help them accommodate talent who cannot work under the regular work scenarios.

4. Boomerang hires will be on the rise

According to a survey by Workplace Trends, 76% of the companies are welcoming of the employees who once worked with them. As this hiring trend increases in popularity, more job seekers look for rehiring opportunities for their next job role.

5. Video resumes will become more trendy

With hiring getting more personal, more recruiters will expect to see video resumes of job seekers. In fact, a number of companies have already made video resume a compulsory thing in their job description. So, if you have not yet created a personalized video of your career description, it is about time to shoot a video long enough to demonstrate your professional skills and personal traits.

6. Referral hiring will take the lead

Referral hiring cuts down on the recruitment budget that employers have to bear with traditional hiring. With every passing year, it is emerging as a primary source of hiring workers. If implemented effectively, the referral hiring can significantly save the time and money of a company. As companies come to realize the valuable benefits of this form of hiring, more businesses will be investing in referral programs to hire talent.

2016 is a happening year for job seekers. Get ready for the above-mentioned six trends to make your way to a successful career transition this year.

Kaelynn Bailee, guest writer

Kaelynn Bailee, guest writer

  Kaelynn Bailee is a HR manager working for a new start up that provides both educators and learners a platform to meet and discuss everything education. She also loves blogging and from time to time writes for other blogs.

Posted April 27, 2016 by

Benefits of using video and phone interviews in recruiting

Female boss talking with applicants online on video conference courtesy of Shutterstock.com

Photographee.eu/Shutterstock.com

While face-to-face interviews have not become obsolete, new interviewing methods are becoming more popular today. Video and phone interviews not only benefit job candidates but also benefit recruiters. Recruiters can save time and learn more about candidates to make the best hiring decisions. Andre Lavoie, CEO and Co-Founder of ClearCompany, explains why video and phone interviews are effective in college recruiting.

“Video interviewing benefits both candidates and hiring managers. For an organization, pre-recorded screening questions create a consistent candidate experience by asking the same questions to applicants the same way. Candidates benefit because the technology is easily accessible and simple to use — just hit record.

Before in-person interviews, companies want to know the basics such as candidates’ skill sets, ambitions, what they can contribute to the company, etc. All of this valuable information is easy to gather through phone and video interviews.

The problem many organizations face when recruiting college students and recent graduates is a skills gap they possess and the skills needed to get the job done. While these interviews don’t fix the skills gap, they give recruiters a better understanding of the candidates. Recruiters can evaluate them more efficiently to avoid eliminating top talent who may not communicate their potential as clearly on their resumes, as they can when responding to specific questions. This affects the quality of hire, the most important measurement that tells employers how well their hiring teams recruit.

When using video interviews, recruiters are effectively finding high quality candidates and eliminating those who fall short. Additionally, they are reducing time to hire significantly and improving their return on investment (ROI).

We use our own talent management platform, which offers a video interviewing feature that seamlessly integrates candidates’ recorded responses with the applicant tracking system. This allows the entire hiring team to engage by watching the recordings at their convenience and collaborating by providing feedback through the platform.”

Do you want to learn more about phone and video interviews? Head to our blog and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Andre Lavoie, CEO and Co-Founder of ClearCompany

Andre Lavoie, CEO and Co-Founder of ClearCompany

Andre Lavoie is the CEO of ClearCompany, the first talent alignment platform that bridges the gap between talent management and business strategy by contextualizing employees’ work around a company’s vision and goals. You can connect with him and the ClearCompany team on Facebook, LinkedIn, and Twitter.

Posted April 22, 2016 by

TATech 2016 Fall Conference & Expo: Doing better deals

The Association for Talent Acquisition Solutions (TATech) will host a fall conference in Las Vegas, Nevada, on September 19-21, 2016. Peter Weddle, CEO of TATech, is excited to announce the conference and share information about the conference’s scope, purpose, and agenda with viewers in this video hosted by Bethany Wallace, Content Manager of College Recruiter. Bethany interviews Peter and Steven Rothberg, President and Founder of College Recruiter, who will present a session for talent acquisition leaders at the TATech 2016 Fall Conference & Expo.


If the video is not playing or displaying properly click here.

Peter Weddle explains that TATech is the global trade association for the talent acquisition solutions industry. It represents the for-profit enterprises and not-for-profit organizations that provide technology-based products and services for talent acquisition professionals, from applicant tracking system companies, job boards, and social media sites to mobile apps, recruitment advertising agencies, and cloud-based recruitment marketing platforms. Collectively, its members power or operate over 60,000 sites worldwide and provide state-of-the-art solutions services for virtually every facet of talent acquisition.

The purpose of the TATech 2016 Fall Conference & Expo is to provide cross-talk and information sharing between recruiters/talent acquisition professionals and vendors who provide products and services for talent acquisition professionals. Peter Weddle believes there is a lack of communication and interaction between these two groups of professionals, and that enabling employers and recruiters to get the information they need from their vendors will help them improve their return on investment.

Steven Rothberg, President of College Recruiter, hopes to help talent acquisition leaders improve their return on investment when working with vendors, too, and that is the scope of his presentation entitled, “Doing better deals: How to be a smart consumer of talent acquisition solutions.” In the past, many employers simply posted jobs and assumed the risk; either the jobs would perform well or not. However, with the solutions available to employers now via technology, employers should do their homework and understand the estimated return on investment associated with various types of advertising (banner advertising, email campaigns, pay per click, etc.).

Steven will cover this information in his presentation and believes it will empower talent acquisition professionals to make informed decisions regarding their college recruiting budgets. It will also help employers to negotiate better deals and to make cost comparisons between proposals from different vendors. He emphasizes that employers should negotiate with vendors and provide justification using metrics and pricing information using this type of cost comparison information.

Peter Weddle emphasizes the value of attending a conference like the TATech 2016 Fall Conference & Expo; there isn’t always an opportunity to visit face-to-face with owners of organizations like College Recruiter. In addition, TATech is offering free hotel accommodations at The Palms to those who register for the conference by June 15, 2016. Lastly, Peter mentions that the conference is truly a fun experience, featuring the 2016 Recruiting Service Innovation Awards (the ReSIs). Modeled after the Oscars, the awards are a red carpet, black tie optional celebration.

Be sure to follow our blog for more information about upcoming conferences and events for recruiters and talent acquisition professionals. Subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

 

 

 

Posted April 15, 2016 by

Using digital media in college recruiting

Digital media internet global communication concept courtesy of Shutterstock.com

Rawpixel.com/Shutterstock.com

As recruiters search for the best candidates to fill entry-level jobs, they should consider using digital media available to them. Digital media can help recruiters learn more about candidates and communicate with them in ways they are already comfortable with. Recruiters can use online job boards like College Recruiter, social media, and website integration as some tools to search for candidates. Amy K. Sheehan, Recruiting Manager at Hormel Foods, shares how her company uses digital media to improve recruiting.

“Our company is focusing on leveraging digital applications to enhance our recruiting efforts. We are using the digital media available to find candidates and review their skills, and conducting interviews through video and other messaging avenues to reach candidates. Additionally, we are taking mobile access into account to connect with candidates.”

At College Recruiter, we believe every student and recent graduate deserves a great career and are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in using digital media in the recruiting process.

For more information on college recruiting, visit our blog and follow us on LinkedIn, YouTube, Twitter, and Facebook.

 

Amy K. Sheehan, Recruiting Manager at Hormel Foods

Amy K. Sheehan, Recruiting Manager at Hormel Foods

Amy K. Sheehan is a Recruiting Manager at Hormel Foods.

Posted April 07, 2016 by

3 social media tips for job search success

Resume profile personal job career recruitment concept courtesy of Shutterstock.com

Rawpixel.com/Shutterstock.com

Social media can benefit college students and recent graduates searching for internships and entry-level jobs. In order to get the most out of their search using social sites, students and grads must first understand how to use them. We have some help for job seekers in this area.

Kristen Zierau, Director of Executive Recruiting at JMJ Phillip Executive Search, offers the following tips to help college students and recent grads obtain job search success with social media.

1. “When I speak with college career services departments, I give the advice that job applicants really need to clean up their profiles online. There are programs called scrappers that will pull college students and recent graduates’ posts on Instagram, Facebook, Twitter, etc. and post them on their own sites. The bad thing about this is while candidates may clean up their profiles now, another site could be hanging onto their information for years. If job seekers show photos themselves doing wild or crazy things (or maybe sometimes illegal things), it’s likely someone will find this social media post. The same concept applies to political views. Students and grads can find the devoted Bernie or Trump supporter on LinkedIn pretty easily as they are often spamming LinkedIn with their viewpoints and political “expertise.” They will also find out many of those supporters haven’t landed jobs since graduating in the summer of 2015, so be careful and keep viewpoints private unless job seekers can do it under a seemingly untraceable alias.

2. When searching for jobs on social media, college students and graduates cannot treat it like a casual message to a friend. Don’t use shorthand writing. Make sure the grammar is correct and everything sounds professional. Let’s face it; college grads need to sound like they actually graduated from college!

3. Pinging hiring managers directly on LinkedIn is a good start; do this six to 12+ months before graduation. Follow them on Twitter and other social media sources, and engage with them once in a while but not too often; it can be considered annoying. If possible, send a link back to the hiring managers showing agreement with their post; that will help keep a job seeker’s name on their minds. For example, if college students and recent graduates see a post about management from them, maybe send the hiring manager a relevant link to a Harvard Business Review article on management showing they are paying attention.”

Interested in finding more tips for your social media job search? Visit our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube.

Photo of Kristen Zierau

Kristen Zierau, Director of Executive Recruiting at JMJ Phillip Executive Search

A graduate of Michigan State University’s Business School, Ms. Kristen Zierau began her successful career with Target. As one of the fastest rising employees within the Target organization, she became an Executive Team Leader, making a name for herself in the hiring, training, and development of young talent in the retail sector. Prior to joining JMJ Phillip, Ms. Zierau also completed her MBA at Walsh College with honors. Ms. Zierau made a transition to the management consulting and executive search sector, which she is currently on the executive fast-track program at JMJ Phillip. Soon she will be leading Clarke-Caniff, a brand focusing on recruiting and executive search for the retail and hospitality sectors.