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The latest news, trends and information to help you with your recruiting efforts.

Posted April 21, 2016 by

Reviewing job candidates’ social media profiles

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As college recruiters review job candidates’ social media profiles, they will find things they like and others not so much. These profiles tell recruiters not only whether or not candidates are qualified for specific jobs, but also if they are the right fit for their companies. Brandi Britton, District President of OfficeTeam, shares tips on what recruiters should look for when reviewing candidates’ social media profiles.

– “Many recruiters and HR professionals perform online searches of job candidates’ social media profiles to learn more about them, including their industry involvement.

– It may be a red flag to some recruiters if they can’t find candidates’ LinkedIn profiles or anything else about them online.

– A good gauge of candidates’ online activity is how often they update their profiles and if they post useful advice or comments on articles on LinkedIn and industry forums.

– In certain fields or positions, a greater emphasis is placed on digital activity. For example, many companies today rely on creative professionals to help build their firms’ online image, so they want to see that prospective hires have done the same for themselves.

– Negative comments, especially about former employers or colleagues, can cause recruiters to question a job seeker’s professionalism. There may also be concerns that this job seeker’s improper language/behavior will continue in the workplace.

– Employers may form conclusions about people’s personalities or whether they will fit in with the company’s culture based on online remarks.

– Pictures showing candidates in an unflattering light may also deter recruiters from pursuing candidates.

– Recruiters should look to get a sense of candidates’ capabilities through their online profiles. For example, check for information about candidates’ work history and key accomplishments.

– It may be helpful to check if candidates incorporated key industry terms that describe skills and specialties recruiters are looking for.

– Employers may also look for red flags like inconsistencies made on applicants’ resumes that would deter them from considering candidates.

– Keep in mind that looking up candidates online definitely has some risks. Information on the Internet isn’t always accurate; it’s hard to be sure what recruiters find relates to particular candidates and not others with the same name.”

At College Recruiter, we believe every student and recent graduate deserves a great career. We are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to excellent entry-level jobs and internships. Why not let College Recruiter assist you in the recruiting process? Be sure to follow us on LinkedIn, Twitter, YouTube, and Facebook for more information about the best practices in college recruiting.

Brandi Britton, District President for OfficeTeam

Brandi Britton, District President for OfficeTeam

Brandi Britton is a District President for OfficeTeam, the nation’s leading staffing service specializing in the temporary placement of highly skilled administrative and office support professionals. OfficeTeam has more than 300 locations worldwide and places tens of thousands of highly skilled candidates each year into positions ranging from executive and administrative assistant to receptionist and customer service representative.

Posted April 06, 2016 by

Social media enhances recruiting efforts

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Social media can enhance the recruiting efforts of hiring managers. Because college students and recent graduates love social media, recruiters should use it to highlight their companies in a positive light. That doesn’t just mean the work itself but also the company culture. One company using social media this way in college recruiting is Lockton.

More than 5,600 professionals at Lockton provide 48,000 clients around the world with risk management, insurance, employee benefits consulting, and retirement services that improve their businesses. From its founding in 1966 in Kansas City, Missouri, Lockton has attracted entrepreneurial professionals who have driven its growth to become the largest privately held, independent insurance broker in the world and 10th largest overall. For seven consecutive years, Business Insurance magazine has recognized Lockton as a “Best Place to Work in Insurance.”

Kelly Dippold, Senior Recruiting Specialist at Lockton, discusses how her company uses social media in college recruiting to reflect its company culture.

“At Lockton, we recently launched two social media programs to help recruit college students.

First, we created the hashtag #LocktonLife and began using it on Twitter, Facebook, Instagram, and in all of our college recruiting materials. Our goal is to show college students what it’s really like working at Lockton and that insurance is more than writing policies and processing claims. Photos and posts with #LocktonLife show associates giving back to the community, having fun inside and outside of work (think ping pong and Mardi Gras), and engaging in wellness activities like Lockton 5k events.

Then, we invited associates from across the country to join us as brand ambassadors. Using their own personal social media networks, these brand ambassadors shared even more photos and posts using #LocktonLife and encouraged others in their offices to do the same. We now have about 30 brand ambassadors in cities like Washington, D.C., Denver, Houston, and Los Angeles posting pictures of charity events, happy hours, team-building activities, and more.

On Friday March 4th, we hosted Lockton University Day at our headquarters in Kansas City. Students met, mingled, and learned from young Lockton Associates and leaders, and were encouraged to post on social media using #LocktonLife and tagging us (@Lockton, @LocktonBenefits, and @Lockton_Retire) for the chance to win fun prizes. We hope our social media campaign added some excitement to the event and helped spread the word that Lockton is a rewarding, fast-paced, and fun place to work.”

If you’re looking for more information on using social media for college recruiting, visit our blog and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Photo of Kelly Dippold

Kelly Dippold, Senior Recruiting Specialist at Lockton

Kelly Dippold has more than 10 years of experience in recruiting and human relations in both the telecommunications and insurance industries. She joined Lockton in 2010, where she leads teams of college recruiters and has excelled in the company’s entrepreneurial, competitive, and empowering culture. Kelly earned a bachelor’s degree from the University of Kansas. Her professional designations and affiliations include Professional in Human Resources (PHR), SHRM Certified Professional (SHRM-CP) and Member, National SHRM.

Posted April 01, 2016 by

Using LinkedIn and Twitter for college recruiting

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Social media can be a valuable tool in college recruiting. With many college students and recent graduates on social media, college recruiters could find the best job candidates and learn more about them. LinkedIn and Twitter are two social networking websites that benefit recruiters. Amera Fattah, Owner and Chief Executive Officer of Eventistry, discusses both sites from a recruiter’s perspective and offers advice to college students and recent grads.

“LinkedIn continues to be the top social media platform to recruit college graduates. We are surprised how many recent graduates aren’t jumping on this platform until graduation time, and that’s usually after they learn how hard it is to find good employers to work for. We recommend graduates set up their LinkedIn profiles about two years before graduation. On their profiles, graduates should note they’re seeking internships and also when they are graduating. Many recruiting firms and people working in talent acquisition in corporations will connect with recent grads and bookmark for them later.

Another common way good recruiters pickup candidate leads is on Twitter. This is usually done through content marketing, where a piece of content is put in front of the target market. Sometimes, we add a job posting on Twitter or an article such as “millennial resume mistakes,” and we pick up many leads from recent graduates seeking employment. New graduates need to keep their heads on a swivel; on social media they are going to find opportunities flashing by their faces even when they’re not looking. Ultimately, this is really how social media works when attracting college graduates for this generation. Grads may be following the Yelp \ Talia Jane trend on Twitter and then see a job posting roll through their feeds, so pay attention.”

Want more advice on using social media for college recruiting? Follow our blog to learn more about the best practices in college recruiting and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Amera Fattah, Owner and Chief Executive Officer of Eventistry

Amera Fattah, Owner and Chief Executive Officer of Eventistry

Amera Fattah is the Owner and Chief Executive Officer of Eventistry – a Metro Detroit event and creative services company. A graduate of Oakland University, she achieved her Bachelors of Arts in Communication and Public Relations with a concentration in biology. She began her career in marketing and media relations and has worked across multiple industries ranging from non-profit organizations, medical technology, real estate, and career services. She is also a board member of the The Art Experience, a non-profit organization dedicated to art therapy of underprivileged and special needs people. Amera is an avid social media specialist and has a passion for marketing, media relations, and creative services with a history of diverse work experiences and focus on millennial entrepreneurship.

Posted June 12, 2014 by

Interested in Networking with Recruiters? Here’s What You Should Do

For job seekers looking to network with recruiters, the following post suggests what they should do.

The job title of “recruiter” is not a one-size fits all kind of position. There are many different types of recruiters: military recruiters, diversity recruiters, technical recruiters, healthcare recruiters, college recruiters, sports recruiters,…

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Posted January 27, 2014 by

Why College Recruiters Should Visit Low Income Schools

When thinking about going to college, not all students have the opportunity to meet college recruiters on a regular basis.  The following post explains why they should visit low income schools more often.

The role of a college recruiter is to identify eligible students and convince them to apply to his or her respective university. No one expects recruiters to hold students’ hands during the process. But college recruiters are vital in…

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Posted November 25, 2013 by

College Recruiters, Have You Thought About Blogging on College Recruiting?

To sell their college or university, college recruiters may want to think about including information on their blogs about college recruiting.  Learn more from a video in the following post.

If you’re a college recruiter you should be blogging about college recruiting strategies. Think about this for a moment: After you’ve given your presen.

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Posted November 21, 2013 by

How College Recruiters Can Acquire New Business

College recruiters, are you having a hard time finding new business?  If yes, then the following post includes a video with some advice that just might make a difference.

Being a college recruiter is not an easy profession because you are constantly asking parents to believe in you to the point where they write you a check.

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Posted September 17, 2013 by

6 Things You May Not Hear from a College Recruiter

As you consider what college to attend, there are some things a college recruiter may not tell you.  Learn six of them in the following post.

Today’s college-going students and the people who advise them know even less about college and careers than in my era, and college recruiters who visit schools aren’t unbiased about where they want you to go to college.

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Posted July 24, 2013 by

Be Careful on Social Media! College Recruiters are Watching You

While prospective college students may see no harm in their activities on social media, college recruiters may disagree.  Learn more in the following post.

That said, with only 15 percent of schools having any policy whatsoever, that gives the vast majority of college recruiters complete freedom to surf your internet trail. Online behavior that can affect your chances of admission

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Can Your Social Media Image Affect Your Chances of Getting Into …

Posted November 26, 2012 by

Career Fair Do’s and Don’ts

CollegeRecruiter.comCareer fairs give college students opportunities to make contact with employers who are looking to hire the best and brightest individuals.  However, you don’t want to show up to a career fair without a plan.  I believe the following post will better prepare you for this invaluable experience.

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It’s that time of year– the college career fair circuit is in full effect. One of the goals of the Viacom College Relations team is to spread awareness about our internship program. In the fall, we travel to a variety of college campuses every week to find talented students (like you).

It’s always rewarding to meet students in person, hear about their passions, and tell them about the great opportunities they have ahead of them. Some of the young people we meet really blow us away, but unfortunately that’s not always the case. It’s easy to make a great impression if you follow a few rules. This is why I feel it’s important to outline the do’s and don’ts of career fairs.

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Career Fair Do’s and Don’ts