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The latest news, trends and information to help you with your recruiting efforts.

Posted April 01, 2016 by

Using LinkedIn and Twitter for college recruiting

Social media icons Linkedin, Twitter, etc. on smartphone screen close up courtesy of Shutterstock.com

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Social media can be a valuable tool in college recruiting. With many college students and recent graduates on social media, college recruiters could find the best job candidates and learn more about them. LinkedIn and Twitter are two social networking websites that benefit recruiters. Amera Fattah, Owner and Chief Executive Officer of Eventistry, discusses both sites from a recruiter’s perspective and offers advice to college students and recent grads.

“LinkedIn continues to be the top social media platform to recruit college graduates. We are surprised how many recent graduates aren’t jumping on this platform until graduation time, and that’s usually after they learn how hard it is to find good employers to work for. We recommend graduates set up their LinkedIn profiles about two years before graduation. On their profiles, graduates should note they’re seeking internships and also when they are graduating. Many recruiting firms and people working in talent acquisition in corporations will connect with recent grads and bookmark for them later.

Another common way good recruiters pickup candidate leads is on Twitter. This is usually done through content marketing, where a piece of content is put in front of the target market. Sometimes, we add a job posting on Twitter or an article such as “millennial resume mistakes,” and we pick up many leads from recent graduates seeking employment. New graduates need to keep their heads on a swivel; on social media they are going to find opportunities flashing by their faces even when they’re not looking. Ultimately, this is really how social media works when attracting college graduates for this generation. Grads may be following the Yelp \ Talia Jane trend on Twitter and then see a job posting roll through their feeds, so pay attention.”

Want more advice on using social media for college recruiting? Follow our blog to learn more about the best practices in college recruiting and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Amera Fattah, Owner and Chief Executive Officer of Eventistry

Amera Fattah, Owner and Chief Executive Officer of Eventistry

Amera Fattah is the Owner and Chief Executive Officer of Eventistry – a Metro Detroit event and creative services company. A graduate of Oakland University, she achieved her Bachelors of Arts in Communication and Public Relations with a concentration in biology. She began her career in marketing and media relations and has worked across multiple industries ranging from non-profit organizations, medical technology, real estate, and career services. She is also a board member of the The Art Experience, a non-profit organization dedicated to art therapy of underprivileged and special needs people. Amera is an avid social media specialist and has a passion for marketing, media relations, and creative services with a history of diverse work experiences and focus on millennial entrepreneurship.

Posted November 17, 2011 by

Want to Be a CEO? Act Like One.

The Big CheeseDid you know that chief executive officers and other company leaders are more likely to part their hair to the right, bring their lunch from home, drive a SUV, wear navy blue and are right-handed? A new survey on “Emulating the Big Cheese” provides fun insights about the habits and characteristics of those who work in the corner office. The study was conducted from August 16, 2011 to September 8, 2011 and included more than 550 hiring managers in senior leadership positions (CEO, chief financial officer, chief operating officer, senior vice president, etc).

Typical office attire

A majority of those in senior management said they wear business casual attire to the office, and some even noted jeans or shorts as typical workplace wear. Business suit was the least popular choice. (more…)

Posted October 12, 2011 by

Discontent With Economy Spreading to Boardrooms: 108 CEO’s Terminated in September

Turnover among the nation’s chief executive officers reached a 12-month high, as 108 CEOs announced their departures in September; among them, the heads of tech giants Yahoo! and Hewlett-Packard.   It was the sixth consecutive month with more than 100 CEO changes, according to the latest report on CEO departures released Wednesday by global outplacement firm Challenger, Gray & Christmas, Inc.

September CEO exits were up four percent from 104 in August.  It was the highest number of departures since September 2010, when 111 CEO changes were announced.

Despite the recent uptick in CEO turnover activity, the total number of departures recorded this year remains slightly below the 2010 pace.  So far, Challenger has tracked 922 CEO departures through three quarters of 2011, 4.6 percent fewer than the 967 CEO changes announced from January through September last year. (more…)