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The latest news, trends and information to help you with your recruiting efforts.

Posted May 13, 2016 by

Basing your job search on company growth

Four college graduates in graduation gowns standing close to each other and making selfie courtesy of Shutterstock.com

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College students preparing to enter the workforce must consider jobs based on information that extends beyond the description of available positions, including company growth. By considering the characteristics of prospective employers, job seekers can make decisions that can improve their chances of having long, successful careers.

For many college graduates, getting involved with a growing enterprise represents an opportunity to share the benefits of company growth. Employers that currently experience growth and expect it to continue in the future often promote employees from within to fill vacant positions. The move controls recruiting and hiring costs, and gives employees opportunities for professional growth.

Company growth ranks as one of the most important factors in the job search. Although the stability of mature companies that have stopped growing might seem attractive, they could limit career development for new college graduates. Younger companies might bring a degree of uncertainty and increased responsibilities to the table, but they also bring an opportunity for new employees to quickly grow in their profession.

Expanding product lines

Companies that signal growth through the expanded product lines give prospective employees reasons to believe they can grow with the enterprise. Nike, an established company, once experienced periods of growth as the company extended its brand from shoes to clothing, accessories, and electronics. College graduates who see a company expanding in a similar way can expect to gain valuable experience in business and brand development during an extensive career with the same employer. After gaining work experience with such a firm, employees can market their skills and experience to other companies that want to grow.

Growth through acquisition

Growing companies may choose to buy other firms as a pathway to growth. Professionals working for businesses expanding this way can find themselves at the top of the overarching corporate structure. Such a situation exposes employees to diverse business models and organizational structures, as they assimilate new firms into the company. Good performance in positions of high responsibility gives workers a path to higher pay and promotions.

Blue Coat, a growing player in the cloud security market, provided a good example of growth through acquisition when the firm bought Elastica, a startup provider of software that can detect the inappropriate use of cloud-based applications. The company adds innovative technology to the acquiring firm, as well as the responsibility to create synergy with the combined company. Qualified job candidates might consider working for such a company because the business could continue to fuel its growth by buying other companies.

Market expansion

Companies with existing products that seek to grow by entering new markets need well-educated job candidates to fill positions within the growing organization. Graduates who choose to join a firm with a demonstrated pattern of market expansion can expect to have a long-term pathway to career development, as they learn how to deal with markets regionally, nationally, and globally markets. As their employer grows, workers can expect to assume new responsibilities that increase their value to the firm and possible future employers. Although many companies such as Netflix have entered different countries to pursue growth, smaller companies might grow by expanding into different regions of the same country. For example, Express Employment Professionals began as a small staffing firm in Oklahoma and has since grown by expanding into hundreds of markets around the USA.

A study referenced by Forbes.com showed companies that promote employees from within outperform those that fill positions with external hires. College graduates willing to join a business during its early stages might at first accept a lower wage, but the increased chances of promotion within the firm can compensate for any initial loss.

If you’re looking for more job search tips, visit the College Recruiter blog and follow us on Facebook, LinkedIn, Twitter, and YouTube.

Cameron Johnson, guest writer

Cameron Johnson, guest writer

Cameron Johnson is a BYU Alumni and business consultant. Since graduating from college in 2013, he has conducted case studies on both social media optimization and non-profit marketing. Cameron has also had the opportunity to speak at international marketing conferences and was recently recognized as one of the world’s top 100 advertising experts to follow on social media.

Posted October 19, 2015 by

Beyond the text: Communication and Gen Z – Part three: Interacting in the workplace

Part 3 of the webinar series Beyond the text: Communication and Gen Z, “Interacting in the Workplace” explains the vital role of communication in the modern workplace and prepares college students and recent graduates to adapt from the college setting to the business environment. Part 3 of this webinar will make the process of transitioning from college to the workplace a smoother one as students and graduates understand the importance of quality communication and gain practical tips and insights. (more…)

Posted September 18, 2015 by

What is a Diverse and Inclusive Workplace?

Companies who value differences and new ideas appreciate diversity and inclusion. These concepts show acceptance of people for who they are, while creating a work environment where employees feel appreciated. It is important for employers to realize that diversity and inclusion are different parts in building a workplace where everyone matters.

To help explore these issues, College Recruiter is hosting a College Recruiting Bootcamp on LGBT and other diversity hiring issues on Tuesday, September 29th at the Twilio headquarters in San Francisco. Join us.

Prior to that event, we’ll publish the opinions from a number of talent acquisition and recruiting leaders about why and how employers should diversify their workforces. In today’s article, Beth Zoller discusses what it means to have a diverse and inclusive workplace. (more…)

Posted August 28, 2015 by

Why Working from Home is Good for Employees and Employers

Adaptability and flexibility are two primary requirements for the majority of roles today. The ability to change job location and hours of work can be a condition of employment in most contracts. In recent years, many corporations have started to implement telecommuting strategies, whereby employees work from home or in remote locations. Incredibly, 36% of workers would choose the option of working from home ahead of a pay rise, while 46% of companies that have introduced telework state that it has reduced attrition. (more…)

Posted June 25, 2015 by

The Millennial Makeover: Why This Group Matters in the Workplace

Hello I'm a Millennial words on a nametag or sticker to illustrate a young person in the demographic group interested in mobile technology, texting and social networking

Hello I’m a Millennial words on a nametag or sticker to illustrate a young person in the demographic group interested in mobile technology, texting and social networking. Photo courtesy of Shutterstock.

When it comes to today’s workforce, there is no doubt that millennials are creating an atmosphere of change in the workplace.  So, who are millennials?  This group was born between 1980 and the year 2000, and reflect a generation with their own career goals, attitudes, and oh yes, their understanding of how to use technology.  For employers to take their companies to the next level, they will need to find ways to recruit and retain millennials, also known as Generation Y. (more…)

Posted August 25, 2014 by

Searching for Jobs Recent College Graduates? 7 Tech Savvy Qualities Employers Appreciate

Recent college graduates searching for jobs can impress employers with these seven tech savvy qualities in the following post.

Even if you do not work in a high-tech field or industry, technology has become an integral part of just about every job. Today, many recruiters and hiring managers see technical competence as a minimum requirement of employment. When it comes time to prove to potential employers that you are digitally competent, make

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Posted August 20, 2014 by

Grads, Want to be “A” Candidates for Entry Level Jobs? 5 Qualities You Need

College graduates who desire to be “A” candidates for entry level jobs should possess these qualities, according to the following post.

For many companies, hiring the best and the brightest is not an option — it’s an absolute necessity. They are all working from the same playbook: “Only hire ‘A’ players.” Of course! Who doesn’t want people who have the talent, skills and drive to make a company successful? So… how can you

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Posted April 23, 2014 by

Will GPA Matter When Applying for Jobs for Recent College Graduates?

Making good grades is emphasized in college, but how much will GPA matter when the time comes to apply for jobs for recent college graduates?  Find out in the following post.

You have permission to put down the books, stop cramming for that test and go out with your friends. According to Google, your GPA can wait. (Click here to tweet this thought.) That’s right, in a recent article on the NY Times, Lazlo Bock, the senior vice president of people operations for Google, revealed that: GPAs

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Posted April 09, 2014 by

How to Cold Call for an Internship or Job

A hand picking up a black retro phone

A hand picking up a black retro phone. Photo courtesy of Shutterstock.

Cold Calling is typically the step after you have sent a cold email. Cold Calling is generally looked down upon unless you have already sent an email beforehand. If they don’t respond then it’s okay to cold call but don’t expect to have the full conversation right then.

There are 3 types of cold calls.

1) A complete cold call where there has been no previous contact. This is the hardest one to pull off. (I strongly suggest sending the email before, even if they don’t respond. It gives an excuse for calling)

2) You sent a cold email and they agreed to speak with you on the phone.

3) You were referred over by a friend or colleague, but have never spoken with the person before. (more…)

Posted March 14, 2014 by

8 Critical Characteristics Interviewers Are Looking for in Applicants

Job candidate talking to an interviewer

Job candidate talking to an interviewer. Photo courtesy of Shutterstock.

When you are applying for a job and submitting a resume it is helpful to know what hiring managers and interviewers are looking for. If you have that information, you can make sure that those characteristics show up on your resume and address them in an interview. Here are eight of the most critical characteristics that interviewers are looking for. (more…)