ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted June 24, 2016 by

Using social media to network in college

Social media photo by StockUnlimited.com

Photo by StockUnlimited.com

While college students may use social media for personal reasons, they can also use it for their careers. Social media allows students to find the right contacts and engage with them, which helps students build a professional network. This network can be an asset connecting college students to internships or entry-level job opportunities. Chaim Shapiro, Assistant Director of Career Services at Touro College, discusses building a network and how to use social media effectively to do so.

“The best time to build your network is before you need it. College students need a strong network when searching for jobs or internships.

It can be very difficult for college students to connect with established professionals because usually those requests are for “one-way relationships” from which ONLY the students stand to gain. That means there are no reasons or motivation for professionals to accept the requests.

LinkedIn is, by far, the best professional research tool in social media. Students can use LinkedIn’s “Advanced Search” feature to identify top networking prospects in their fields.

Unfortunately, LinkedIn is NOT a great engagement tool. Connection requests are easy to deny, and meaningful conversations are rarely on LinkedIn Groups. Twitter conversations, on the other hand, are much more natural and organic. That’s why a multi modal approach utilizing Twitter is so effective.

After identifying prospects on LinkedIn, find and follow their Twitter accounts. Wait until they tweet about an area of mutual interest to respond with a tweet meant to catch their attention. The conversation doesn’t even need to be about a professional topic. A shared interest in sports, movies, etc., can be a great entree into a conversation!

Responding to a targeted Tweet provides the opportunity to build a genuine two-way relationship. After engaging your target and building credibility, take it to the personal level and invite them to meet for coffee to introduce yourself and demonstrate your professionalism in person.”

Need more networking advice? Come to our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube.

Chaim Shapiro, Assistant Director of Career Services at Touro College & award-winning social media consultant

Chaim Shapiro, Assistant Director of Career Services at Touro College & award-winning social media consultant

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted March 18, 2016 by

LinkedIn tip #10: Searching connections

Do you understand the power of searching your LinkedIn contacts’ connections?

This video, the final tip in a series of 10 by expert Chaim Shapiro, will help you better understand how to harness the power of searching your connections’ connections on LinkedIn to build your network online and search effectively for jobs using LinkedIn.

Chaim Shapiro, Assistant Director of Career Services and expert social media consultant, is hosted by College Recruiter’s Content Manager Bethany Wallace. This video series, Top 10 LinkedIn tips with Chaim Shapiro, helps college students, recent grads, and job seekers of all ages make the most of LinkedIn’s various features when searching for internships and entry-level jobs.


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Shapiro helps viewers discover that searching through their contacts’ connections on LinkedIn is a multi-layered process which can provide them with leads to potential new contacts of their own. This is helpful for college students and grads who are embarking on their own job search.

LinkedIn users can search through one of their contacts’ connections by job title or keyword, for example, and then click on “advanced search.” At that point, users can search by geographic location, company, or any other criteria.

For more of Chaim Shapiro’s top 10 LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted March 17, 2016 by

LinkedIn tip #9: Managing relationships with contacts

There’s more to using LinkedIn than simply adding lots of contacts–you have to manage your relationships with those contacts.

No matter if you’re a new LinkedIn user or a pro, Chaim Shapiro’s 10-part series Top 10 LinkedIn tips with Chaim Shapiro will certainly help to improve your LinkedIn profile. This brief video and article is part 9 in the 10-part series for college students, recent graduates, and other job seekers seeking to maximize use of their LinkedIn profiles while job searching and networking online.

Chaim Shapiro, Assistant Director of Career Services at Touro College and social media consultant, is hosted by Bethany Wallace, Content Manager for College Recruiter. Shapiro lends LinkedIn users tips for ways to manage relationships with their contacts on LinkedIn in the following video.


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When managing relationships with your contacts on LinkedIn, you have multiple options for keeping track of your communication with your contacts. This is key because when you begin networking online, you may find yourself communicating with hundreds of recruiters or employers within a period of a few months.

The contact relationship management feature allows you to enter notes about how you met your contacts, to set reminders to contact your connections, to make notes about how you met, and to create tags and categories for your contacts. Even if you only utilize one or two features when networking on LinkedIn, you may be grateful you did as your list of connections grows.

For more of Chaim Shapiro’s top 10 LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted March 16, 2016 by

LinkedIn tip #8: Advanced search feature

If you have a LinkedIn profile, chances are you’ve searched for a friend or employer before, but have you used the advanced search feature?

Whether you just created your LinkedIn profile or have had one since your first year of college, expert Chaim Shapiro, Assistant Director of Career Services at Touro College and award-winning social media consultant, will help you improve your LinkedIn profile while networking online and conducting a job search by helping you understand how to use the advanced search feature to optimize your job search.

This brief video and article is part 8 in a 10-part series, Top 10 LinkedIn tips with Chaim Shapiro, for college students, recent grads, and other job seekers hosted by College Recruiter’s Content Manager, Bethany Wallace.


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The advanced search feature allows LinkedIn users to search for people using advanced search criteria, including company, school, location, job title, keywords, and first and last name. When searching for jobs, this is extremely helpful. In addition to these fields, you can also search outside of your own connections, search by industry, by school, by non-profit interests, etc.

The sky’s the limit when it comes to advanced search features, and college students and recent grads who are searching for jobs on LinkedIn should definitely take advantage of the advanced search feature.

For more of Chaim Shapiro’s top 10 LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted March 15, 2016 by

LinkedIn tip #7: Alumni feature

As a college student or recent graduate, are you taking full advantage of LinkedIn’s alumni feature? If you aren’t currently using it to bolster your LinkedIn profile and build your connections, you’re missing out on a great opportunity.

This brief video, #7 in a series of 10 LinkedIn tips, expert social media consultant and Assistant Director of Career Services at Touro College, Chaim Shapiro, explains LinkedIn’s alumni feature and how to take advantage of it to benefit you while searching for jobs and networking online. This video/article is one in a series of Chaim Shapiro’s top 10 LinkedIn tips featured on our blog in March for college students, recent grads, and other job seekers. In this video, Shapiro is hosted by College Recruiter’s Content Manager, Bethany Wallace.


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To locate the alumni feature in LinkedIn, go to “My Network” and “Find Alumni.”

LinkedIn defaults to each LinkedIn user’s alma mater. LinkedIn sorts information about LinkedIn alumni users, including where they live, where they work, and what they do. This is valuable when seeking to network with other alumni and when searching for jobs. If you reach out to a fellow alumnae from your alma mater, for example, you already have common ground and may be more likely to receive a warm reception when asking for help in your job search.

The alumni feature is also a powerful research tool. You can search for alumni from other universities. This is helpful if you want to know what finance students from Wharton University list as their top skills, for example, in order to list top skills accurately on your own LinkedIn profile.

For more of Chaim Shapiro’s top 10 LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

 

Posted March 14, 2016 by

LinkedIn tip #6: Skills & endorsements

How much thought have you put into listing your skills on LinkedIn? When endorsing others for their skills and seeking endorsements for your own skills, do you simply click a few plus signs and move on, hoping to appease your contacts, or do you take a more thoughtful approach?

Whether you’re new to LinkedIn or have been a user for years, expert Chaim Shapiro, Assistant Director of Career Services at Touro College and award-winning social media consultant, will help you improve your LinkedIn profile while searching for jobs and networking online.

This short video and article is part 6 in a 10-part series, Top 10 LinkedIn tips with Chaim Shapiro, for college students, recent graduates, and job seekers.

Chaim Shapiro is hosted by College Recruiter’s Content Manager Bethany Wallace; Shapiro provides tips for listing skills on your LinkedIn profile and for seeking endorsements and endorsing others.


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When listing skills on LinkedIn (you can list up to 50 skills and reorder the skills in whatever order suits you best), you choose whether to allow connections to endorse you or not, whether to include you in endorsement suggestions to connections, and whether to show suggestions to you to endorse your own connections. Shapiro warns against endorsing everyone for every skill listed on their profiles. “Endorsements mean something to me, and I stand behind my endorsements,” Shapiro asserts.

Shapiro suggests “monetizing endorsements” by reaching out to your contacts after they endorse you for particular skills and offering to help them (using that particular skill).

Shapiro also reminds viewers to order their skills starting with skills they want their connections to view them, starting with their most important skills and ending with the more mundane skills.

For more of Chaim Shapiro’s top 10 LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

 

Posted March 11, 2016 by

LinkedIn tip #5: Rich media content

What is rich media content, and will sharing it on your LinkedIn profile really help you in your job search?

This article and video, featuring expert Chaim Shapiro, will answer that question.

Over the next two weeks, College Recruiter is publishing 10 LinkedIn tips. Today’s video, tip #5, is hosted by Bethany Wallace, Content Manager for College Recruiter. Chaim Shapiro, Assistant Director of Career Services at Touro College and social media consultant, offers college students, recent graduates, and other job seekers tips about including rich media content in their LinkedIn profiles.


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Chaim Shapiro encourages LinkedIn users to add rich media content, including hyperlinks to published content on websites, slideshares of PowerPoint presentations, documents such as resumes, and YouTube videos to their LinkedIn profiles. Whatever claims LinkedIn users make in the summary section of their profiles, they should back up with rich media content.

Shapiro reminds users that other LinkedIn connections will only be able to view the top five items of rich media content in the summary section unless they click “see more”; users can choose which five are presented at the top of the summary section and should think strategically about placement.

For more of Chaim Shapiro’s top 10 LinkedIn tips, subscribe to College Recruiter’s YouTube channel and follow College Recruiter on LinkedIn, Facebook, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted March 10, 2016 by

LinkedIn tip #4: Contact information

To share or not to share contact information on LinkedIn?

This video and article will answer that question.

Whether you’re a new LinkedIn user or a pro, expert Chaim Shapiro, Assistant Director of Career Services at Touro College and award-winning social media consultant, will help you improve your LinkedIn profile. This short video and article is part 4 in a 10-part series, Top 10 LinkedIn tips with Chaim Shapiro, for college students, recent graduates, and job seekers who want to improve their LinkedIn profiles while searching for jobs and networking online.

This video, hosted by College Recruiter’s Content Manager Bethany Wallace, provides an overview of options for sharing various pieces of personal contact information on LinkedIn.


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Shapiro emphasizes the importance of providing basic contact information on LinkedIn when job searching and networking online. For example, job seekers might want to provide their email addresses or even phone numbers but not their mailing addresses for privacy purposes. Shapiro also encourages job seekers to share links to other websites, including personal websites and Twitter accounts, to maximize social networking opportunities and business opportunities.

Shapiro believes it’s a good idea to include adequate contact information. Contact information is visible to your connections and is viewable in your summary on LinkedIn (which can be included on your public profile). If recruiters and talent acquisition professionals search for you on LinkedIn, they can easily contact you without having to pay to send you an InMail message through LinkedIn if your email address or other contact information is viewable and readily available on LinkedIn.

For more of Chaim Shapiro’s top 10 LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted March 09, 2016 by

LinkedIn tip #3: Vanity URL & public profile settings

When searching for jobs and networking online, do you use LinkedIn effectively? Over the next two weeks, College Recruiter is publishing social media expert Chaim Shapiro’s top 10 LinkedIn tips. Today’s tip, tip #3, provides viewers and readers with tips about editing their vanity URLs on LinkedIn and tips for tweaking their public profile settings for optimal success.

 


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Expert Chaim Shapiro, Assistant Director of Career Services at Touro College and award-winning social media consultant, provides college students, recent graduates, and all job seekers with valuable information about LinkedIn in his video. He advises viewers to edit the vanity URL in LinkedIn immediately after creating a LinkedIn account to reflect their names (or something very similar) to avoid a vanity URL with lots of letters, numbers, and a confusing LinkedIn URL.

Your vanity URL leads people to your public profile page, so it’s important to keep the vanity URL simple. Shapiro also recommends that LinkedIn users take time to select which information they want to share on their public profiles.

For more of Shapiro’s LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted March 08, 2016 by

LinkedIn tip #2: Names, headlines, profile pics

No matter if you’re a new LinkedIn user or a pro, expert Chaim Shapiro will help you improve your LinkedIn profile. This brief video and article is part 2 in a 10-part series, Top 10 LinkedIn tips with Chaim Shapiro, for college students, recent grads, and other job seekers who want to make the most of their LinkedIn profiles while job searching and networking online.

This video provides you with information about how to list your name and headline on LinkedIn. It also provides you with tips on selecting a LinkedIn profile photo appropriately and effectively.


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Shapiro refers to name, profile picture, and headline on LinkedIn as “the most valuable real estate” users have on LinkedIn.

Shapiro advises users to list name only in the name field and to not list degrees or other information with few exceptions. Shapiro encourages users to select profile pictures which portray them appropriately in terms of their professions. For example, someone who owns a clothing boutique might dress more casually in their profile picture than an attorney or business manager. Finally, Shapiro offers suggestions related to writing LinkedIn headlines. Headlines default to job titles, but Shapiro believes deferring to the default is a poor decision. Shapiro refers to headlines as “LinkedIn elevator pitches” and encourages viewers to spend time thinking about how they want to brand themselves before writing their headlines.

Chaim Shapiro is hosted by Bethany Wallace, Content Manager at College Recruiter. Chaim Shapiro serves as the Assistant Director of Career Services at Touro College and as a Social Media Consultant, public speaker, and freelance writer.

For more of Chaim’s LinkedIn tips, follow College Recruiter’s blog and follow us on social media on YouTube, Facebook, Twitter, and LinkedIn.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.