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The latest news, trends and information to help you with your recruiting efforts.

Posted February 21, 2016 by

Using social media in college recruiting

Every college recruiter knows that social media is a golden means for reaching today’s college students and recent graduates when recruiting top talent. But not every employer utilizes social media to its full advantage in its college recruiting program.

How can recruiters and talent acquisition professionals partner with their content marketing teams to use social media to drive traffic to their college recruiting pages or websites? How can social media become not just a tool for engagement with college students and recent grads but a true means to an end? How can recruiters use social media to ultimately increase the number of job applications completed on their websites, and in turn, the number of quality candidates hired?

Steven Rothberg, President and Founder of College Recruiter, answers this question directly in this 7-minute video hosted by Bethany Wallace, Content Manager for College Recruiter.


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College recruiters and talent acquisition leaders need to wade through the pool of social media apps and sites and be selective about how they invest their time and energy. With countless options available, the question recruiters need to ask is which social media sites will truly drive traffic to our website?

Rothberg explains that while Pinterest, Instagram, Snapchat, and a host of other image-based social media sites are engaging for Gen Z students, there isn’t adequate research to suggest that these sites drive significant traffic to companies’ blogs or websites. They are, however, great social media platforms to use for engaging with high school and college students.

Rothberg also discounted LinkedIn as a true social media site. He believes that although it began as a social media site, it evolved into something more like a job board. With 80% of its revenue generated from its talent solutions division, it’s clear that many professional job seekers find value in posting their resumes on LinkedIn and networking professionally through the site.

Twitter can be used to drive traffic to a company’s website, but it can also be used to engage with followers. This is a great tool for college recruiters who want to post their own content, which drives traffic to their blog/website, but simultaneously want to send direct messages to candidates who ask questions or host weekly Twitter chats with college students and applicants. Rothberg mentioned the success College Recruiter has had by hosting two Twitter accounts, promoting its own blog content (which drives traffic to the blog), and interacting with clients and college students/recent grads on Twitter.

Rothberg believes Facebook is less effective; only about 4% of the people who like a company’s Page on Facebook will see the content posted unless the company pays to boost posts and promotes its own Facebook content. If the content is very engaging, and many of its Facebook followers share and like the content, it will be seen and viewed by more followers and promoted more by Facebook.

Lastly, Rothberg discussed the benefits of using YouTube as a social media site and posting videos and webinars. Many times, YouTube is discounted as a social media site because it’s simply viewed as a storehouse for videos. However, today’s college students and recent grads share and view videos frequently. For college recruiters, YouTube can be a great outreach tool. YouTube also allows employers to embed cards, or links, to their own websites, blogs, and other sites.

During the month of March, College Recruiter’s blog will feature multiple articles and videos on using social media in college recruiting. Be sure to follow our blog, subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

At College Recruiter, we believe every student and recent graduate deserves a great career. We are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to excellent entry-level jobs and internships. Why not let College Recruiter assist you in the recruiting process?

Posted August 28, 2014 by

College Students, 10 Tips for Networking at Different Times When Searching for Jobs

When networking in their searches for jobs, college students should apply these 10 tips in the following post.

In an article for the Huffington Post, I shared with readers my love for informal, even random, networking – and how I seem to be a magnet for bizarre networking encounters. (One such encounter happened in the locker room wrapped only in a towel!) As much as I seem to attract these random networking opportunities, when it comes to

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Posted July 14, 2014 by

Are You a Recent Graduate Searching for Jobs? 8 Key Elements for Your Job Search

If you are a recent graduate searching for jobs, don’t forget about these eight key elements for your job search, according to the following post.

You’ve heard this before: “finding a job is a full-time job.” I have a different approach: “finding a job is a full-time job… and you’re working 100% on commission the whole time; you don’t get paid until you ‘close the deal’.” Because there are no rewards until you get the job offer

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Posted May 28, 2014 by

Networking in Person to Learn about Jobs for College Students? Don’t Commit These 7 Sins

If you’re networking face to face to learn more about jobs for college students, make sure not to commit these seven sins found in the following post.

In some circles networking has a bad reputation. In part, this is because of a few bad networking apples who spoil it for everyone else. As someone who has attended (and hosted) thousands of networking meetings and events — and is often referred to as a ‘master networker’ – I’m going to let you in on a few

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Posted May 23, 2014 by

Preparing for an Entry Level Job Interview? 7 Items to Bring with You

Congratulations on landing an interview for an entry level job!  Since you’re a candidate for the position, make sure you are prepared by bringing these seven items with you according to the following post.

As you prepare for a job interview, many things go through your mind. Most of them involve what to say and questions you’ll face. It’s also important to prepare all the tangible items you’ll need to bring with you. These are also an important part of your preparation. Here are eight items to bring to every

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Posted April 21, 2014 by

Want a Salary Increase on Recent College Graduate Jobs? How to Get the Money You Believe You Have Earned

For employees on recent college graduate jobs looking for a raise, the following post offers tips to help them negotiate for the salary increase they feel they have earned.

Asking for a pay raise from a manager is never easy, partly because it’s hard finding the right words and partly because it’s hard to gauge what the right amount to ask for is without under- or over-selling yourself. But unless you review how much you’re getting paid, you’ll never be

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Posted November 21, 2013 by

Trying to Network for Recent College Graduate Jobs? 16 Networking Tips to Follow

If candidates for recent college graduate jobs want to improve their networking skills, they should try using the 16 tips in the following post.

Common wisdom dictates that there are six degrees of separation between you and anyone on the planet. According to my father, however: “There aren’t six degrees of separation, there are two; you just have to think hard enough.” Like my father, I’m a connector, and would agree that regardless of how many people

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Posted June 21, 2013 by

Just Landed an Entry Level Job? Follow Tips from Car Salesmen to Have a Successful Career

You may be wondering how a car salesmen can help you have a successful career.  The following post shares tips to remember if you have an entry level job.

Picture this: a mass of salesmen, in their starched white shirts and tacky bright-colored ties, flocks to you as soon as you pull into the lot. They’re like zombies on the attack, hungry for your cash rather than your intellect. Although the common perception of car salesmen is

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Use a Car Salesman’s Techniques to Succeed in Your Career

Posted May 22, 2013 by

Jobs for College Students – What They May Need to Bring to Internships

What should interns bring to their internships?  The following post includes a list of items that may be necessary if you have these jobs for college students.

Featured: Not Featured We are in full on internship-preparation mode! One of the things you need to put together is the bag or purse that you’ll be taking to your internship. First off, choose a bag that you can wear everyday — regardless of what color clothes you are wearing. You want to try to change

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Your Internship Tote Bag Must-Haves