• Fix talent acquisition mistakes to avoid bad candidate experiences [white paper]

    October 25, 2017 by

     

    Talent acquisition professionals, how do you know if you’re providing a positive candidate experience?

    Ask your candidates.

    It sounds like a punchline to a joke, but in seriousness, the experience you give to candidates reveals a lot about who you are. Disengage, and you shrink the pool you have to fish in. Each candidate lost in the process costs money. Candidates are also customers and like all of us, they have grown to expect great experiences.  A great way to measure whether you’re providing a good candidate experience is really just to ask them. Talent Board, the nonprofit that oversees the Candidate Experience Awards (CandE’s) each year, uses a 4-point scale when they ask their survey respondents this question: “Based on your experience as a candidate, how likely are you to refer others to [your company]?” Continue Reading

  • What if your interview invitation email wasn’t an email?

    September 13, 2017 by

     

    If you text with your candidates during the hiring process, you will likely see things pick up speed. The technology is available, and candidates are waiting for you to use it on them.

    Millennial candidates appreciate employers who text with them

    Sending texts to candidates has the added benefit of increasing your cool factor. At least for now (before all employers start doing this), this is one way to distinguish your employer brand. Continue Reading

  • Why employers should focus on improving the candidate experience

    June 01, 2017 by

    Candidate experience, according to Jibe, is defined as “how job seekers perceive and react to employers’ sourcing, recruiting, interviewing, hiring, and onboarding processes.”

    Why candidate experience matters

    Improving the candidate experience should be at the top of every Talent Acquisition Director’s recruitment and retention strategy. It’s that important. Want more proof? Check out these statistics from Lever, which provides software that streamlines the hiring process and simplifies the Applicant Tracking System:

    1. 83% of talent say a negative interview experience can change their mind about a role or company they once liked, while 87% of talent say a positive interview experience can change their mind about a role or company they once doubted.
    2. 60% of job seekers have quit an application in the middle due to its length or complexity.
    3. 72% of hiring managers say they provide clear job descriptions, while only 36% of candidates say the same.
    4. 80% of job seekers say they would be discouraged to consider other relevant job openings at a company that failed to notify them of their application status. Yet, they would be 3.5 times more likely to re-apply to a company if they were notified.
    5. Talent is 4 times more likely to consider your company for a future opportunity when you offer them constructive feedback.

    Employers looking to reduce attrition, hire high volume in cost-effective ways, and develop low-cost tactics to recruit diverse talent, need to pay close attention to improving the candidate experience.

    “Candidate experience is everything,” says Sanjoe Jose, CEO at Talview, a digital interviewing, talent engagement, and hiring analytics software company. “The most important aspect of improving the candidate experience is recognizing that you’re not just dealing with candidates, you’re dealing with people. They want respect. Respect their time and efforts. Don’t make them take a day’s leave and travel for a first round interview, use tools. They want clarity on timelines and the process. Respond to their queries in near real-time, by using technology like chatbots.”

    Candidate experience touch points

    These scenarios all influence the candidate experience:

    • The experience a candidate has reading a job description and instructions given on the job description.
    • The simplicity – or difficulty – of using an applicant tracking system to apply for that job.
    • The introductory email or auto respond email that is generated after the application is submitted.
    • Follow-up communication, such as being called for a phone interview, or in-person interview. Or, a follow-up email notifying the candidate they weren’t selected to advance in the process.
    • The interview – how the candidate is greeted and treated in the interview.
    • Post-interview follow-up – is the candidate kept informed of timeline/when a decision will be made?
    • Presentation of an offer.

    The candidate experience helps build an employer brand,” says Jose. “Even if people don’t want to work for you, a good candidate experience can lead to them becoming ‘brand ambassadors’ passing on the good news about your company to others that might be interested.”

    And people are certainly going to share their candidate experiences online via social channels.

    “Social media means that people talk more now than ever before,” says Jose. “It means that word of mouth is now global, rather than local.”

    Improving the candidate experience

    There are three main components to a candidate experience, says Jose, and understanding the role each component plays can help employers and talent acquisition specialists present a strong candidate experience:

    1. People: Including recruiters, hiring managers, and even the receptionist who is the first person the candidate meets if he/she comes into your office.
    2. Systems: All the tools candidates use during the process impact the candidate experience, including: The applicant tracking system used to apply for the job, tools used for video interviews, assessments and/or onboarding tools, are all a part of the many systems employers use that relate to the candidate experience.
    3. Process: The efficiency of the process, turnaround times, automated messaging, followup are all part of the candidate process.

    Improving all of those is essential to improving the candidate experience.

    Jose recently heard from the CEO of a large technology company who said one frustrated candidate wrote to the CEO expressing disappointment in the lack of follow-up after an interview. This is a prime example of a poor candidate experience. If it happens to one person, it’s likely happening to others.

    That has both long and short-term effects.

    “In the short-term, candidates will drop from the funnel,” says Jose. “In the long-term, a poor candidate experience leads to a poor ability to attract good candidates.”

    And then the cycle continues, recruiting costs go up, attrition rises, positions go unfilled, and the company suffers.

    “Every single candidate touch point—the online application experience, each interaction with the scheduler, the preparedness of the interviewers, the turnaround time in communicating with candidates, the way an offer is delivered—reflects on the employer,” said Elaine Orler, CEO and founder of talent acquisition consultancy Talent Function, in an SHRM article. “If you’re missing the mark, the world soon knows about it…and highly skilled people juggling competing offers will certainly factor their experience as a candidate into their final decision, so it impacts offer acceptance rates.”

    That’s why improving the candidate experience should be the goal of every employer, and every talent acquisition specialist.

    Want more advice and tips on how to improve the candidate experience? Stay connected to College Recruiter by visiting our blog, and connect with us on LinkedInTwitterFacebook, and YouTube.

  • How to use your applicant tracking system for college recruiting success

    March 30, 2017 by

     

    It’s no secret the advancement of technology has changed the recruiting game. The use of applicant tracking systems (ATS) – software applications that enable the electronic handling of a company’s recruitment needs – are responsible for the technological recruiting revolution. As outlined by ICIMS, a provider of cloud-based hiring solutions, ATS recruitment “allow organizations to collect and store candidate and job related data and track and monitor the process of candidates through all stages of the hiring process.”

    ATS recruitment is designed to enhance the overall recruiting experience for both recruiters and candidates. But forward-thinking employers recruiting recent college grads focus on the job seeker’s needs – the candidate experience – first.

    “It’s important to make it as easy as possible for candidates to apply,” said Tim Mayer, Director of Talent Acquisition for Kraus-Anderson Construction Company, which uses BirdDogHR Talent Management Suite. “If your application is a time intensive process, people will drop out during the process or might not even try at all.”

    There is some rationale for using the ATS to collect as much info as reasonably possible, including screening and ranking questions, but none of that matters if the candidate doesn’t hit “submit” adds Mayer.

    “Interaction with the ATS could be the applicant’s first step in the candidate experience and can set the tone for a great, or poor candidate experience,” says Mayer.

    What’s unique about applicant tracking systems is how they allow recruiters and hiring managers to customize their ATS for specific jobs, roles and even events. For example, a recruiter or hiring manager working a college recruiting fair or campus job fair could fully customize their ATS with functionality solely for that specific campus career fair, or hiring event.

    SmartRecruiters is one example that allows recruitment marketing and collaborative hiring in the cloud. Bjorn Eriksson, Chief Marketing Officer of SmartRecruiters, offers some unique examples of how employers can customize an ATS for an event such as a college recruiting fair or campus job fair:

    • Prepare: Know which positions you are actively trying to fill. Be sure the representatives working the booth are familiar with the open positions and hard-to-fill niche career opportunities so they can speak to them when engaging with students. With some ATS’s, like SmartRecruiters, you can publish event specific job ads tailored for college job fairs.
    • Qualify: Prepare questions or a brief interview to pre-qualify applicants. Prepare questions to ask those who express an interest in your company to pre-qualify them. “It’s also a great opportunity to focus on providing meaningful information to students,” says Eriksson. “Don’t just recruit them, but ask their opinions, offer relevant advice and see if they are really a good match.” Make sure to capture students’ contact information so that you can continue the dialogue.
    • Connect: Respond to inquiries and follow up ASAP after the event. While the impression is still fresh, group your candidates into: Best matches, possible matches, and no matches. View each candidate as a potential customer or future client, and tailor your follow up message to each group.

    Ultimately though, the success – or failure – an individual or employer has with the ATS isn’t solely technology-based, says Saïd Radhouani, Ph.D., co-founder of Nextal, a collaborative applicant tracking system.

    “I believe that the ultimate success depends on how the ATS is used, and not on how it’s set up,” said Radhouani. “Yes the implementation and functionality has an impact, but even if the setup is good, it doesn’t mean that recruiters won’t make mistakes.”

    When a recruiter starts using a new ATS, they often won’t understand all the features and functionality, says Radhouani. As time goes on, they sometimes fail to learn new functionalities, and don’t maximize the systems capabilities. So recruiters within the same organization who use the same system should meet monthly to collaborate and share experiences, functionalities, and tips on how to best optimize their applicant tracking system.

    “Recruiters should also attend webinars put on by the ATS vendor,” said Radhouani. “If recruiters know other colleagues from different companies who are using the same ATS, reach out to them to see how they are using it to ensure they are getting the most out of their ATS.”

    And if the ATS vendor has a community forum, be active in the forum, ask questions and provide feedback.

    Recruiters should be sure to measure success – and failure – in their recruiting by using the analytics/metrics capabilities of their ATS.

    “Most modern applicant tracking systems have analytics capabilities that provide very insightful metrics about the entire recruiting process,” says Radhouani. “If a recruiter doesn’t measure what they do, they’ll never know whether they’re improving their productivity or not.”

    Over time, recruiters and hiring managers get frustrated if an ATS is not user-friendly, doesn’t have specific functionality and capabilities, and does not help enhance the recruiting process. Applicant Tracking Systems are not all equal, and as hiring managers move from company to company, and use different systems, they can find pluses and minuses of each system they use. The key however, is to take advantage of the functionality of the system that is in place, find what works, and align your recruiting needs with the capabilities of the system.

    “If you don’t have what you love, love what you have,” said Radhouani. “Every ATS has its good and bad sides. Recruiters should focus on the good side and work with the ATS, not against it.”

    Mayer agrees.

    “Really embrace the entire suite of options your ATS provides,” says Mayer. “Automate where appropriate and make sure the ATS provides a candidate experience that aligns line with your employment brand.”

    Want to learn more about latest recruiting trends? Stay connected to College Recruiter by visiting our blog, and connecting with us on LinkedInTwitterFacebook, and YouTube.

  • Fiat Chrysler has award winning candidate experience

    December 23, 2016 by

    Award winnerCongratulations to the 50 winners of the Candidate Experience Awards! Among the winners is Fiat Chrysler Automotive. This is what they have to say on their website what it’s like to work there.

     

    INNOVATION

    It’s a dynamic, challenging climate we work in. To stay ahead in the automotive industry, you need to embrace change, cherish competition and think bigger. BOLDER. And that’s what we expect from every member of the FCA team, in every role. It takes a nimble company to compete in the global marketplace and, today, our products are sold in more than 120 countries around the world. You’ll find FCA a fast-paced work environment—one that will keep you challenged and growing from day one.

    LEADERSHIP

    You’ll work with people who exemplify the entrepreneurial spirit, act with integrity and are accountable for delivering what they promise. We’ll make sure you have the chance to prove yourself right from the start, and ongoing opportunities to make an impact. We are a meritocracy. How far and how fast you grow in your career is yours to own. You’ll get the freedom to think for yourself, the encouragement to share your ideas and the rewards to make it worth your while.

    PASSION

    Here, we don’t look at the product we produce as simply a car or a truck or a minivan. These are truly labors of love. To us, every design, every piece of engineering, every new technology that makes up our offering represent opportunities to innovate…explore…invent. You can apply yourself in ways you never imagined at FCA. The energy is dynamic.

    COOPERATION

    We may be independent thinkers, but we’re a team at FCA, committed to treating everyone with dignity and fairness. We’ll expect you to bring—and voice—your point of view. You’ll work with people from different countries, different backgrounds and different disciplines who offer totally different perspectives. And we know that embracing our differences makes us stronger, more innovative and more in tune with the needs of our global client base.

    RESPONSIBILITY

    As a responsible corporate citizen, we invest in our communities…help build a safe, sustainable environment for future generations…and encourage and promote the workforce of the future through education programs. We’re also committed to our team members. We respect each other’s roles and support each other’s growth.

     

     

  • LEGO Group has award winning candidate experience

    November 25, 2016 by

    Award winner

    Congratulations to the 50 winners of the Candidate Experience Awards! Among those winners is LEGO Group. Lego has this to say on their LinkedIn page and their website:

    At the LEGO Group®, our mission is to inspire and develop the builders of  tomorrow. True to our spirit  “Only the best is good enough”,  we are a great company to work for – fun , fulfilling and always challenging in a fast moving market and industry.  The great thing about the LEGO Group is everyone seems to have their own story to tell about their LEGO experience, which highlights our belief in a People Promise – Succeed together.”

     

    LEGO Group’s “People Promise”:

    At the heart of the LEGO Group is our People Promise – ‘Succeed together’. We strive to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future – experiencing the endless human possibility. Our culture is based on openness, trust and our core values: Creativity, Imagination, Fun, Learning, Quality and Care – which are reflected in everything we do. The role of the LEGO People Promise is to enable execution of the business strategy and build the long-term health of the company, It defines why people should choose and commit the best of themselves to the organization, clarifies the “give” and the “get of the employee relationship and provides a common point of reference for employee management.

  • Jobs posted to College Recruiter programmatically distributed to 27 other high quality, high traffic, niche career sites

    September 12, 2016 by

    Minneapolis, MN (September 12, 2016) — Interactive recruitment media company College Recruiter announced today that it has further enhanced its programmatic job distribution system to drive significant, added value to the small, medium, and large corporate, non-profit, and government employers who advertise their internships, seasonal work, part-time jobs, and full-time career opportunities by posting those jobs to the college and university students and recent graduates who search the job board, CollegeRecruiter.com.

    College Recruiter founder Steven Rothberg

    College Recruiter founder Steven Rothberg

    “According to chief executive officer Peter Weddle of the Association of Talent Acquisition Solutions — our industry’s trade association — there are now some 150,000 job boards primarily targeting candidates in the U.S.,” said College Recruiter president and founder Steven Rothberg. “But the vast majority of those are pretty much cookie cutter sites without any direct, employer clients. The jobs advertised on those sites were originally posted to another site which then distributed the jobs to lesser job boards. When candidates click to apply to a job on those lesser sites, they’re typically taken to the originating job board and from there they’re often taken to the employer’s site so candidates click, click, click, and sometimes click some more.”

    “College Recruiter is different,” continued Rothberg. “We’re passionate about the candidate experience and never want a candidate to click from our site to another to another or from another site to our site to another and perhaps another. That’s awful for the candidate experience and poisons the relationship between them and the employer before it even really starts, so it is also awful for the recruiter experience. When candidates see a job posted to College Recruiter, we send that candidate straight to the application page on College Recruiter or, more commonly, straight to the employer’s website to apply. And if our fully automated, programmatic systems see that we’re not driving enough candidates to apply to a job, we will distribute that job to some of the highest quality, highest traffic, niche career sites on the web. Unlike the terrible candidate experience adopted by our competitors, our passion for the candidate and recruiter experience extends to the other job boards with which we partner. Candidates that see the job on our partner sites and click to apply go straight to the application page on College Recruiter or, more commonly, straight to the employer’s website to apply.” Continue Reading

  • Recruiters’ failure to follow-up hurts networking

    August 22, 2016 by
    Emotional stress, frustration, telephone photo by StockUnlimited.com

    Photo by StockUnlimited.com

    Attending networking events on college campuses is a great way for recruiters and hiring managers to interact with and build relationships with college students. By engaging in conversations with college students, recruiters and hiring managers can find potential candidates for entry-level jobs, internships, or other career opportunities. It is also important to keep in mind that networking is a two-way street. While it is important for students to follow-up with recruiters, recruiters should do the same.

    One mistake some recruiters make is not following up during the hiring process. This can not only create a less impressive candidate experience but can also a company or organization’s reputation. Kevin Fallon, Director of Career Services at Salisbury University (Maryland), discusses the negative effect left on college students when recruiters do not follow up during the hiring process.

    “The single biggest mistake we often see recruiters and hiring managers make during the hiring process is a lack of follow-up or follow-through. College students will come to us and say ‘I never heard back from (recruiter) at (name of company) – Should I follow up with them?’ This lack of following through on communicating with students is damaging to an organization’s brand, and it leaves them with an unfavorable view of the organization. It especially does when you consider the contact management software available today.”

    For more advice on networking, check out our blog and follow us on LinkedIn, YouTube, Twitter, and Facebook.

    Kevin Fallon, Director of Career Services at Salisbury University

    Kevin Fallon, Director of Career Services at Salisbury University

    Kevin Fallon serves as the Director of Career Services at Salisbury University (Maryland), where he leads the delivery of career and professional development services to more than 8,000 students enrolled in, as well as alumni from 42 undergraduate and 14 graduate programs in business, education, science and technology, and the liberal arts. Prior to joining Salisbury, Fallon’s 22-year career included talent acquisition and talent development leadership roles with global Fortune organizations such as PriceWaterhouseCoopers, Accenture, and Bank of America, as well as university career services leadership roles with the Robert H. Smith School of Business at the University of Maryland College Park and Rider University in Lawrenceville, New Jersey.

  • Benefits of using video and phone interviews in recruiting

    April 27, 2016 by
    Female boss talking with applicants online on video conference courtesy of Shutterstock.com

    Photographee.eu/Shutterstock.com

    While face-to-face interviews have not become obsolete, new interviewing methods are becoming more popular today. Video and phone interviews not only benefit job candidates but also benefit recruiters. Recruiters can save time and learn more about candidates to make the best hiring decisions. Andre Lavoie, CEO and Co-Founder of ClearCompany, explains why video and phone interviews are effective in college recruiting.

    “Video interviewing benefits both candidates and hiring managers. For an organization, pre-recorded screening questions create a consistent candidate experience by asking the same questions to applicants the same way. Candidates benefit because the technology is easily accessible and simple to use — just hit record.

    Before in-person interviews, companies want to know the basics such as candidates’ skill sets, ambitions, what they can contribute to the company, etc. All of this valuable information is easy to gather through phone and video interviews.

    The problem many organizations face when recruiting college students and recent graduates is a skills gap they possess and the skills needed to get the job done. While these interviews don’t fix the skills gap, they give recruiters a better understanding of the candidates. Recruiters can evaluate them more efficiently to avoid eliminating top talent who may not communicate their potential as clearly on their resumes, as they can when responding to specific questions. This affects the quality of hire, the most important measurement that tells employers how well their hiring teams recruit.

    When using video interviews, recruiters are effectively finding high quality candidates and eliminating those who fall short. Additionally, they are reducing time to hire significantly and improving their return on investment (ROI).

    We use our own talent management platform, which offers a video interviewing feature that seamlessly integrates candidates’ recorded responses with the applicant tracking system. This allows the entire hiring team to engage by watching the recordings at their convenience and collaborating by providing feedback through the platform.”

    Do you want to learn more about phone and video interviews? Head to our blog and follow us on LinkedIn, YouTube, Twitter, and Facebook.

    Andre Lavoie, CEO and Co-Founder of ClearCompany

    Andre Lavoie, CEO and Co-Founder of ClearCompany

    Andre Lavoie is the CEO of ClearCompany, the first talent alignment platform that bridges the gap between talent management and business strategy by contextualizing employees’ work around a company’s vision and goals. You can connect with him and the ClearCompany team on Facebook, LinkedIn, and Twitter.

  • Fraudulent job postings: TATech Industry Congress

    March 23, 2016 by

    In today’s job board industry, fraudulent job postings are a real threat to both job seekers and talent acquisition professionals. TATech, the Association for Talent Acquisition Solutions, is confronting that threat head-on in various ways.

    One of the ways TATech is rising to the challenges posed by fraudulent job postings is by offering solutions to members of the job board industry. At the upcoming TATech Industry Congress event in Orlando, Florida (April 16-17, 2016), College Recruiter’s CEO Faith Rothberg will moderate a panel discussion on this very topic. This article and embedded video, hosted by College Recruiter’s Content Manager, Bethany Wallace, with guests Faith Rothberg and TATech Vice President Pete Weddle, discusses the importance and relevance of Faith’s panel discussion topic, “Fraudulent postings: Why protecting users protects your business.”


    If the video is not playing or displaying properly click here.

    First, Pete Weddle provides viewers who may be unfamiliar with TATech a little background on the organization. TATech, formerly the IAEWS (International Assocation of Employment Websites), has its roots in job boards. It has evolved as the industry has evolved. The association includes almost any organization providing technology and services that help facilitate the talent acquisition process. Collectively, the TATech membership powers over 60,000 sites or applications.

    The TATech Industry Congress is the only industry-focused event in 2016. At this event, Faith Rothberg, CEO of College Recruiter, will moderate a panel discussion on a hot topic in the job board industry. The title of Faith Rothberg’s panel discussion is “Fraudulent postings: Why protecting users protects your business.” Faith explains that the panel discussion will cover everything from how fraudulent postings can occur, how businesses can prevent them from occurring, and how business owners/recruiters can keep them to a minimum. The panel will cover criminal intent, technological solutions, and enhancing the candidate experience.

    Fraudulent job postings have become more of a problem lately because scammers have figured out ways to automate attacks on job posting sites to steal personal information. This can lead to problems for candidates when searching for jobs online. This can lead to more severe impacts on candidates, including identity theft. Scammers have become highly educated in this process.

    Pete Weddle adds that he regularly hears from talent acquisition professionals who are concerned about this problem; he is very excited about hosting this panel discussion at the TATech Industry Congress.

    Faith believes that TATech is truly helping the job board industry to better equip themselves to handle this problem through the TRUEad program. TATech created the TRUEad program in response to this issue. It is a centralized place to report fraudulent job postings and to gain awareness about fraudulent job postings.

    For more information about the TATech Industry Congress or the TRUEad program, visit the TATech website.

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