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Posted October 24, 2012 by

4 Best Practices to Promote Your Image As A Great Place To Work

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One of the most frequent topics for discussion at recruiting conferences is employer branding. Employers large and small have come to understand that their employer brand is separate from their business-to-consumer, business-to-business, or business-to-government brands. And for organizations with multiple products or services, each of those brands is separate from their employer brands as well.

Every employer wants to be known as a “great” place to work. Not every employer is. If you aren’t, don’t try to pretend you are as you’ll do more harm than good as now you’ll be known for lying in addition to whatever other negative issues may exist. So fix whatever problems you have until you truly are a great place to work and then promote that image to the students and recent graduates you most want to hire.

NACE’s 2012 Student Survey offers four excellent suggestions for how you can boost your recruiting according to the preferences of the college students your organization is recruiting: (more…)