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  • Basing your job search on company growth

    May 13, 2016 by William Frierson
    Four college graduates in graduation gowns standing close to each other and making selfie courtesy of Shutterstock.com

    g-stockstudio/Shutterstock.com

    College students preparing to enter the workforce must consider jobs based on information that extends beyond the description of available positions, including company growth. By considering the characteristics of prospective employers, job seekers can make decisions that can improve their chances of having long, successful careers.

    For many college graduates, getting involved with a growing enterprise represents an opportunity to share the benefits of company growth. Employers that currently experience growth and expect it to continue in the future often promote employees from within to fill vacant positions. The move controls recruiting and hiring costs, and gives employees opportunities for professional growth.

    Company growth ranks as one of the most important factors in the job search. Although the stability of mature companies that have stopped growing might seem attractive, they could limit career development for new college graduates. Younger companies might bring a degree of uncertainty and increased responsibilities to the table, but they also bring an opportunity for new employees to quickly grow in their profession.

    Expanding product lines

    Companies that signal growth through the expanded product lines give prospective employees reasons to believe they can grow with the enterprise. Nike, an established company, once experienced periods of growth as the company extended its brand from shoes to clothing, accessories, and electronics. College graduates who see a company expanding in a similar way can expect to gain valuable experience in business and brand development during an extensive career with the same employer. After gaining work experience with such a firm, employees can market their skills and experience to other companies that want to grow.

    Growth through acquisition

    Growing companies may choose to buy other firms as a pathway to growth. Professionals working for businesses expanding this way can find themselves at the top of the overarching corporate structure. Such a situation exposes employees to diverse business models and organizational structures, as they assimilate new firms into the company. Good performance in positions of high responsibility gives workers a path to higher pay and promotions.

    Blue Coat, a growing player in the cloud security market, provided a good example of growth through acquisition when the firm bought Elastica, a startup provider of software that can detect the inappropriate use of cloud-based applications. The company adds innovative technology to the acquiring firm, as well as the responsibility to create synergy with the combined company. Qualified job candidates might consider working for such a company because the business could continue to fuel its growth by buying other companies.

    Market expansion

    Companies with existing products that seek to grow by entering new markets need well-educated job candidates to fill positions within the growing organization. Graduates who choose to join a firm with a demonstrated pattern of market expansion can expect to have a long-term pathway to career development, as they learn how to deal with markets regionally, nationally, and globally markets. As their employer grows, workers can expect to assume new responsibilities that increase their value to the firm and possible future employers. Although many companies such as Netflix have entered different countries to pursue growth, smaller companies might grow by expanding into different regions of the same country. For example, Express Employment Professionals began as a small staffing firm in Oklahoma and has since grown by expanding into hundreds of markets around the USA.

    A study referenced by Forbes.com showed companies that promote employees from within outperform those that fill positions with external hires. College graduates willing to join a business during its early stages might at first accept a lower wage, but the increased chances of promotion within the firm can compensate for any initial loss.

    If you’re looking for more job search tips, visit the College Recruiter blog and follow us on Facebook, LinkedIn, Twitter, and YouTube.

    Cameron Johnson, guest writer

    Cameron Johnson, guest writer

    Cameron Johnson is a BYU Alumni and business consultant. Since graduating from college in 2013, he has conducted case studies on both social media optimization and non-profit marketing. Cameron has also had the opportunity to speak at international marketing conferences and was recently recognized as one of the world’s top 100 advertising experts to follow on social media.

    Posted in Advice for Candidates, Applying, Career Advice, Career Management, Employers, Finding the Right Job, First Days on the Job, General, Getting Experience, Job Search, Onboarding, Questions from Candidates, Salaries and Compensation | Tagged acquisition, blue coat, brigham young university, business consultant, cameron johnson, career, career development, Careers, characteristics, cloud, college graduates, college student, college students, college-recruiter, company growth, costs, description, elastica, employee, employees, employer, employers, experience, external hires, Facebook, factors, forbes, graduates, growing companies, hiring, job, job candidates, job search, job search tips, job seeker, job seekers, jobs, linkedin, market expansion, nike inc., pay, performance, product lines, professional growth, professionals, promotion, recruiting, responsibilities, skills, structure, twitter, uncertainty, work experience, workforce, youtube
  • Top 11 Hidden Gem Colleges for Employers Hiring Animation, Interactive Technology, Video Graphics, and Special Effects Majors

    April 09, 2015 by Steven Rothberg

    Animation & Interactive Technology Hidden Gem Index AwardMinneapolis, MN, April 9, 2015 — College Recruiter, the leading niche job board used by recent college graduates to find entry-level jobs and students to find internships, today announced the 11 winners of its 2015 Hidden Gem Index for the best colleges and universities for employers who want to hire high quality graduates who majored in animation, interactive technology, video graphics, and special effects.

    “There are a lot of awards out there for best colleges,” said Steven Rothberg, president and founder of College Recruiter, “but they almost all focus on starting salary, percentage of graduates employed upon graduation, or percentage of graduates employed within their chosen career path upon graduation. There’s nothing wrong with those rankings but they fail to tell the entire picture. They miss schools which are hidden gems because they do an incredibly great job of taking students who may not have been able to get into the most expensive or most prestigious schools but who are hired into the same types of jobs with the same types of companies paying the same types of starting salaries.” Continue Reading

    Posted in Advice for Employers, Awards and Recognition, Career Service Offices, Choosing a School, Economic Indicators, Job Search, Kudos, Placement, Press Releases, Recruitment Strategies, Research, Salaries and Compensation, Shameless Self-Promotion | Tagged animation, bradley university, brigham young university, custom research reports, depaul university, george mason university, hidden gem index, huntington university, interactive technology, loyola marymount university, minneapolis college of art and design, new jersey institute of technology, rochester institute of technology, savannah college of art and design, special effects, university of hawaii, video graphics
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