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The latest news, trends and information to help you with your recruiting efforts.

Posted July 02, 2016 by

What can you do with a golf management degree?

What Can You Do with A Golf Management Degree?

To your friends and family, it seems like a dream job. “What do you mean, you are taking golf course management? You really mean you get paid to play golf, right? What a great job!” While it might seem to others that a student in a golf management degree program only plays golf all day, the truth is that the degree opens up a number of interesting careers paths in the golf industry.

Photo by StockUnlimited.com

Photo by StockUnlimited.com

Director of Golf

The director of golf manages all of the golf operations at a course or country club. The job description varies depending on the company. However, every golf director must know the game inside out, including the rules and etiquette. They are also familiar with all elements of groundskeeping, including knowing grass varieties and maintenance best practices. Managing staff, dealing with members, organizing events and running a profitable retail operation are all responsibilities for the director of golf.

Golf Course Superintendent

If you ever wonder how important a golf course superintendent is, listen to how much blame they get from golfers every day. The superintendent is the person that takes care of the maintenance and operation of the course. They must maintain all of the turfgrass and plants; manage personnel; forecasts expenses and set budgets; help maintain good relationships with members; apply pesticides; and make sure the golf course is compliant with environmental regulations.

Golf Travel and Tourism

According to a recent study, 84 percent of golfers plan to travel in the next year, and a whopping 80 percent plan to play golf during their stay. Golf tourism is a vibrant segment of the golf industry. You may work as a brand ambassador at a resort or course, organize golf trips for companies and organizations, or manage golf travel firms that cater to the lucrative golf demographic. There are also positions in the travel departments of corporations, in the hospitality division of professional tours and in the travel offices of local and national governments around the world.

Equipment Manufacturer Manager

The golf industry is fueled by golfer’s unquenchable thirst for new clubs, balls and clothing that will help them gain just a few more yards. With a golf management degree, you are well-positioned to play a leadership role at an equipment manufacturer, retailer or channel partner. You’ll help market and sell equipment and services to courses, retail stores and resellers at every level.

We’ve only touched on a few of the interesting career paths you can take with a golf management degree. In addition to what we’ve discussed here, you can also use your degree to become a teaching professional, a club professional, a high school or collegiate coach, social media manager, equipment developer and tester, project leader, course designer and much more. You are only limited by your resourcefulness, persistence and creativity in creating the perfect job in the golf industry for you.

The Keiser University College of Golf & Sport Management is a regionally accredited, not for profit institution in West Palm Beach, Florida that trains students to work in the golf and sporting industries through five different degree programs.When it comes to golf, our staff understands what it takes to succeed. 

 

Posted April 06, 2016 by

Social media enhances recruiting efforts

Recruitment, human resources, hiring, employment concept courtesy of Shutterstock.com

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Social media can enhance the recruiting efforts of hiring managers. Because college students and recent graduates love social media, recruiters should use it to highlight their companies in a positive light. That doesn’t just mean the work itself but also the company culture. One company using social media this way in college recruiting is Lockton.

More than 5,600 professionals at Lockton provide 48,000 clients around the world with risk management, insurance, employee benefits consulting, and retirement services that improve their businesses. From its founding in 1966 in Kansas City, Missouri, Lockton has attracted entrepreneurial professionals who have driven its growth to become the largest privately held, independent insurance broker in the world and 10th largest overall. For seven consecutive years, Business Insurance magazine has recognized Lockton as a “Best Place to Work in Insurance.”

Kelly Dippold, Senior Recruiting Specialist at Lockton, discusses how her company uses social media in college recruiting to reflect its company culture.

“At Lockton, we recently launched two social media programs to help recruit college students.

First, we created the hashtag #LocktonLife and began using it on Twitter, Facebook, Instagram, and in all of our college recruiting materials. Our goal is to show college students what it’s really like working at Lockton and that insurance is more than writing policies and processing claims. Photos and posts with #LocktonLife show associates giving back to the community, having fun inside and outside of work (think ping pong and Mardi Gras), and engaging in wellness activities like Lockton 5k events.

Then, we invited associates from across the country to join us as brand ambassadors. Using their own personal social media networks, these brand ambassadors shared even more photos and posts using #LocktonLife and encouraged others in their offices to do the same. We now have about 30 brand ambassadors in cities like Washington, D.C., Denver, Houston, and Los Angeles posting pictures of charity events, happy hours, team-building activities, and more.

On Friday March 4th, we hosted Lockton University Day at our headquarters in Kansas City. Students met, mingled, and learned from young Lockton Associates and leaders, and were encouraged to post on social media using #LocktonLife and tagging us (@Lockton, @LocktonBenefits, and @Lockton_Retire) for the chance to win fun prizes. We hope our social media campaign added some excitement to the event and helped spread the word that Lockton is a rewarding, fast-paced, and fun place to work.”

If you’re looking for more information on using social media for college recruiting, visit our blog and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Photo of Kelly Dippold

Kelly Dippold, Senior Recruiting Specialist at Lockton

Kelly Dippold has more than 10 years of experience in recruiting and human relations in both the telecommunications and insurance industries. She joined Lockton in 2010, where she leads teams of college recruiters and has excelled in the company’s entrepreneurial, competitive, and empowering culture. Kelly earned a bachelor’s degree from the University of Kansas. Her professional designations and affiliations include Professional in Human Resources (PHR), SHRM Certified Professional (SHRM-CP) and Member, National SHRM.

Posted June 30, 2014 by

Is Facebook Better than LinkedIn for College Students to Search for Jobs?

For college students searching for jobs, the following post makes the case why Facebook might be a better option than LinkedIn.

I am not a fan of the typical sharing that takes place on Facebook. For career purposes, however, I contend that Facebook is arguably the social place to be. Yes, LinkedIn seemingly has cornered the professional network niche and Facebook is generally viewed as a personal social network. Upon closer inspection,

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Posted June 23, 2014 by

Young Professionals, Want to Stand Out on Your Entry Level Jobs? Be a Brand Ambassador

If you’re one of the young professionals on entry level jobs who want to distinguish yourself from other workers, learn how to become a brand ambassador in the following post.

Young careerists are always looking for ways to stand out; to get ahead and be noticed. Increasingly, that includes using social media as a communication tool. Many have found that their love of all things social – and their ability to build relationships – is setting them apart from their less-social colleagues, who stick

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