ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted July 10, 2016 by

Networking events on campus give students workplace preview

Hr. photo by StockUnlimited.com

Photo by StockUnlimited.com

Recruiters typically head to college campuses every fall. They will be looking for the best and brightest students with the potential to fill internships and entry-level jobs. However, other recruiters will not travel to schools or may limit travel because of the costs; they would prefer job seekers come to them, find candidates online, or may recruit through other means, such as through target email campaigns and banner ads.

Recruiters who opt out of campus recruiting entirely might miss out on the face-to-face interaction with college students interested in learning more about specific employers. Attending at least some of the networking events on college campuses not only allows recruiters to make their presence known but also helps students gain a better understanding of the workplace. John Link, Assistant Director for Career Development at Webster University, highlights why recruiters and employers should visit college campuses.

“I think it is important for recruiters to actively attend networking events on university and college campuses to assist with developing college students’ understanding of the working world, and begin identifying the marketable skills and abilities essential in that specific area of employment. Employers who attend networking events on university and college campuses have immediate access to college students from various economic and cultural backgrounds while connecting information to students about opportunities for the company or organization they are representing. This information can be helpful for short and long-term career goal setting and connecting students to professionals in the fields of work they are interested in.”

For more advice on professional networking, check out our blog and follow us on LinkedIn, YouTube, Twitter, and Facebook.

John Link, Assistant Director for Career Development at Webster University

John Link, Assistant Director for Career Development at Webster University

John Link is the Assistant Director for Career Development at Webster University in St. Louis, Missouri. An Indiana native, John spent time working at Indiana State University’s Career Center in career programming before making the move to St. Louis. Prior to working in higher education, John worked as an elementary teacher in Fayetteville, North Carolina, and served as an instructional coach to assist teachers in further developing their math and science teaching skills. John enjoys working in career development and helping define students’ career goals through personalized career coaching.

Posted February 08, 2016 by

Job candidates: How to find them

Choosing amongst job candidates courtesy of Shutterstock.com

aslysun/Shutterstock.com

Organizations often overlook having an open house or another face-to-face meeting as a relatively inexpensive way to hire multiple people for one or more roles. The best candidates do not apply for jobs simply because they’re open to taking new jobs, and they happen to be qualified for jobs recruiters want filled. College students and recent graduates are far more likely to be interested in applying, interviewing, accepting job offers, and staying with a company for years if they understand the organization, the work environment, and the team they’d be working with from the beginning of the process. (more…)

Posted January 25, 2016 by

How recruiters should communicate with today’s college students

Today’s college students and recent graduates, members of Generation Y (Millennials) and Generation Z, prefer that recruiters communicate with them on their terms. But what are those terms? How can recruiters and talent acquisition professionals best meet today’s college students where they are?

In this 9-minute video, Steven Rothberg, President and Founder of College Recruiter, offers expert advice and insight into today’s college students’ communication preferences and how employers might best communicate with these candidates on their terms for best results in recruitment efforts.

 


If the video is not playing or displaying properly click here.

 

Since approximately 1/3 of today’s workforce is comprised of Gen Y members, it’s important for recruiters and talent acquisition leaders to understand and adapt to this generation’s learning styles and communication preferences.

It is no longer sufficient for employers to engage with college students and graduates through print media or even websites. Today’s college students and recent grads expect employers to utilize blogs, video, and social media in college recruiting efforts. Rothberg states that, “If a picture is worth a thousand words, a video is worth a thousand pictures.”

In addition to offering practical suggestions for incorporating video into college recruitment efforts, Rothberg also suggests that recruiters consider host virtual career events to conserve time and cost, particularly when recruiting on smaller campuses or in remote locations.

Rothberg places particular emphasis on recruiters’ need to connect with Gen Y candidates by ensuring that their websites and online job applications are compatible with mobile devices. With over 90% of college students using smartphones, it’s imperative that employers maintain mobile compatibility. Technology like responsive design enables companies’ websites to adapt to mobile devices’ screen sizes. This is imperative since mobile devices are linked to about 60% of internet traffic.

Steven Coburn/Shutterstock.com

Steven Coburn/Shutterstock.com

Since many of today’s college students and recent graduates prefer accessing employers’ websites via mobile devices, recruiters must attempt to create mobile-friendly job applications. Rothberg suggests allowing candidates to apply for positions without uploading resumes and asking for resumes later since most of today’s college students and recent graduates apply from mobile devices and don’t keep copies of their resumes on their smartphones. Rothberg also discusses specific ways College Recruiter tailors banner ad campaigns to today’s college students and recent graduates’ communication preferences.

In 10 years, today’s college students and recent graduates will make up 75% of the workforce. For this reason, it’s crucial for recruiters to adapt to today’s technology rather than expecting students and grads to adapt to old-fashioned modes of operation.

At College Recruiter, we believe every student and recent graduate deserves a great career and are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in the recruiting process.  

 

 

 

 

Posted July 07, 2015 by

All You Can Eat Job Posting Package – Hiring Lots of Candidates Fast

When a recruiter is given the task of hiring LOTS of people in a short amount of time – time that you don’t have – they can get very stressed and not meet the amount of candidates they need! The All You Can Eat job posting packages from College Recruiter can help you find great candidates fast.

In this recorded webinar, Terri Swanson and Andrea McEwen-Henderson, National Account Managers from College Recruiter, discuss how the All You Can Eat job posting package can help an employer identify qualified candidates for their entry-level hiring needs. (more…)

Posted April 13, 2015 by

How Programmatic Ad Buying Turbo Charges Mobile Banner Ads

Think banner advertising is dead? Think again:

  • Now software companies can deliver info about their latest creative software programs to college freshmen at specific graphic design schools.
  • Colleges founded in the 1800’s can now market their online master’s programs to graduating accounting majors.

At College Recruiter we work hard to make marketing goals a reality for our clients. We completed the implementation of programmatic ad buying into our mobile and display banner advertising solutions a year ago. Our embrace of this innovative idea allows us to ensure that you’re able to reach the right student with the right offer at the right time. Put another way, we can target your ideal prospect by overlaying both contextual and consumer demographic information.

(more…)

Posted December 09, 2014 by

Use Targeted Emails and Banners to Reach Grads, Students by School, Major, Diversity, and More

Business hand touch email marketing concept

Business hand touch email marketing concept. Photo courtesy of Shutterstock.

You’ve probably heard the quote that you know that half of your advertising is working but you don’t know which half.  At College Recruiter, we help ensure that all of your ads work by targeting them to the grads and students who you want to reach the most.

There’s nothing worse than spending money when you don’t need to – and that’s why using targeted banner ads and emails to reach specific types of candidates is a smart move.  Instead of a ‘shotgun approach’ to hit everyone out there, College Recruiter’s targeted banner and emails deliver your ads just to the exact candidates you need to fill your entry-level jobs and internships. (more…)

Posted December 02, 2014 by

It’s All about the Candidate Experience

Job application career apply vacancy concepts

Job application career apply vacancy concepts. Photo courtesy of Shutterstock.

Recruiting really begins with the candidate – and that’s why College Recruiter is so passionate about creating an exceptional candidate experience. In order for companies to fill their entry-level and internship positions, they need a reliable flow of quality candidates – day in and day out. (more…)

Posted October 25, 2010 by

The Power of Cell Phone Text Messaging

CollegeRecruiter.com has been delivering targeted cell phone text messaging (sms) campaigns on behalf of our employer and consumer marketing clients for about five years now and we’ve learned a lot in that time. For example, it used to be that we’d send the text then follow up with an HTML (graphical) email a few days later and the open and click through response rates would be far higher than if we just emailed the same people.

Now we are seeing comparable open and click rates but the real response rate — applications for employers or leads/sales for consumer marketers — are much higher than you’d see with just an email.

We also continue to see far higher response rates than other types of media such as banner ads. Our numbers are consistent with those published by the Direct Marketing Association in its 2010 Response Rate Survey. It saw click through and conversion rates of 0.76 and 4.43 percent for banners, 6.64 and 1.73 percent for email campaigns, and 14.06 and 8.22 percent for sms campaigns.

So what does this mean to you if you are marketing employment or consumer marketing opportunities? Well, a click is not a click is not a click. Clicks from sms campaigns convert better than those from emails but banners outperformed both. On the other hand, banners grossly underperformed both sms and emails in generating the clicks in the first place. At the end of the day, sms campaigns are proving to be very effective and efficient sources of clicks and, more importantly, applications or leads/sales.