The latest news, trends and information to help you with your recruiting efforts.

Posted February 22, 2016 by

Recruiting and training HVACR technicians

An HVAC technician searching for a refrigerant leak on an evaporator coil courtesy of

David Spates/

Attracting HVACR (heating, ventilation, air conditioning, and refrigeration) technicians and instructors has been challenging for recruiters and hiring managers. There is an opportunity to get college students and recent graduates interested in HVACR jobs if their recruitment and training efforts are strong.

The next generation of Americans, Generation Z students, are about to enter the workforce, and many Gen Z students are unaware of the opportunities available in the HVACR career field.

The oldest of Gen Z students are to complete high school. Some will enter the military or the workforce, and most will attend a one, two, or four-year college or university. The oldest of Gen Z was about 10 years old at the height of the Great Recession and spent most of their formative years witnessing and, in many cases, suffering from the financial turmoil. As compared to their Gen X parents at the same age, Gen Z’ers are far more likely to favor career paths with low student loan debt, opportunities for advancement within their organizations, work/life balance, and a good, stable, living wage.

Trades such as HVACR provide all of those benefits, but few young adults are aware of that fact. More than anything else, the industry needs better marketing of its career opportunities. It should make a concerted effort to deliver presentations in the nation’s high schools, just as the military and some other professions do.

“One option for HVACR industry leaders is to live stream informational presentations on YouTube to build a massive and therefore search engine friendly repository of these presentations and have the presentations delivered by recent graduates of those schools. Graduates can share their stories including their challenges. Authenticity and peer-to-peer communication matters greatly to young adults. A message that everything is great or a great message delivered by a Baby Boomer will not resonate,” notes College Recruiter’s President and Founder, Steven Rothberg.

Another way to recruit HVACR technicians and instructors is to have the employers work with educators on developing strategies to qualified students. They can also collaborate on encouraging these students to enroll in training programs, which will create a workforce in waiting. In order to train more technicians and instructors, one option is establishing financial support through local and regional employers in the career field to create training programs.

College students and recent grads can be potential candidates for jobs as HVACR technicians and instructors. However, there must be a more proactive approach when it comes to recruiting and training.

At College Recruiter, we believe every student and recent graduate deserves a great career, and we are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in the recruiting process. Be sure to follow us on LinkedIn, Twitter, YouTube, and Facebook for more information about the best practices in college recruiting.

Posted September 21, 2015 by

Differentiating Between Diversity and Inclusion

The workforce is filled with people from all walks of life. Employers hear about diversity and inclusion, and choose to either embrace it or ignore it. Perhaps employers who choose the latter need more information about diversity and inclusion. For example, how can they differentiate each idea?

To help explore these issues, College Recruiter is hosting a College Recruiting Bootcamp on LGBT and other diversity hiring issues on Tuesday, September 29th at the Twilio headquarters in San Francisco. Join us.

Prior to that event, we’ll publish the opinions from a number of talent acquisition and recruiting leaders about why and how employers should diversify their workforces. In today’s article, Anne Fishman differentiates between diversity and inclusion. (more…)

Posted January 07, 2013 by

When, Why and How to Use Mobile Technology in Your Recruitment Efforts

Man watching webinarVirtually every member of Gen Y — today’s college students and recent graduates — and about 90 percent of Gen X’ers and Baby Boomers care enough about only one electronic device to carry it with them virtually everywhere they go: their cell phones.

Most young adults see their cell phones as important to carry with them as their wallet and keys and the significance of their cell phones has only grown as most of those young adults have graduated from feature to smartphones like iPhones, Androids, and Blackberrys. Indeed, some studies are now projecting that in 2013 the large majority of college students and recent graduates will own smartphones.  (more…)

Posted February 11, 2009 by

Strategies for Older Workers to Market Themselves

Just because you may be entering retirement age does not mean that you are too old to work if you still want (or need) to. In fact, many companies are looking to the Baby Boomer generation and beyond to fill in roles that require years of experience.
So if you’re looking to come out of retirement, or simply want to switch jobs and are at an age that some might consider older, don’t put yourself out of the game. Instead, take on a few of these strategies to help you market yourself so that you can obtain the same great opportunities as your younger counterparts.
Remember, You’re Experienced
Everyone knows that as an older worker, you’re coming to the table with years of experience that someone out of college could only dream of. But your level of experience goes way beyond just years of responsibility. You also have life experience.
You may have been through difficult periods in your life where your primary goal was to keep a roof over your family’s heads and food on the table. So now that a recession is upon us, to you, this is old news – been there, done that. When marketing yourself to a prospective employer, it helps to note the level of work and life experience you hold. Employers can appreciate an emotionally stable mind in the midst of times that can leave fragile souls weaker than ever before.
You’re Confident and Self-Sufficient
Unlike a younger counterpart who may just be starting out in the work world and is feeling a bit overwhelmed and under-confident, you have been in the midst of new challenges multiple times throughout your life. You know how to adapt quickly to a new environment, don’t need constant feedback and reassurance that you’re a good worker, and aren’t too intimidated to reach out to people you don’t know to ask for help or begin projects. You understand that when the job needs to get done, it needs to get done – and you don’t let fears get in the way of doing just that. You’ve seen too much to have inhibitions at this stage in your life – definitely a great asset to market to any prospective employer.
Learning and Being a Team Player is No Problem
One concern of employers looking at older candidates is whether that candidate will be easy to train and work with, or stuck in his or her ways. It is important to assure any prospective employer that you are incredibly flexible, love to learn new things and enjoy working with others. You can use examples in your resume, cover letter, and interview of new technologies you’ve used and how you were successful in group environments in the past. You want to make sure the employer understands you will not be difficult as you may be stereotyped to be. Instead, you are the exact opposite and look forward to making a substantial difference in their company.
Applying for a new job in your later years can be as easy as it was when you were young if you market yourself well. So don’t be intimidated. Instead, take control and show them what they’d be missing if they didn’t hire you.
Heather Eagar is a former professional resume writer and is passionate about providing working professionals with current, reliable and effective job search tools and information. Need a resume service? Compare the top ones in the industry at