ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted March 22, 2016 by

How to use social media to engage with employers

How can college students and recent graduates use social media to engage online with potential employers (recruiters and talent acquisition professionals) during the job search process?

In this 5-minute video, Bethany Wallace, Content Manager for College Recruiter, provides tips and information for students and grads about how to maximize connections with employers while searching for jobs and networking online.


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A study by Aberdeen found that 73% of 18-34 year-olds found their last job through social networking. Social media is truly valuable, not just for use in your personal life, but for professional use as well. 94% of employers admit to searching for candidates on social media before inviting them in for a face-to-face interview.

Clearly social media matters.

According to a Career Crossroads study, you’re 10 times more likely to land a job if your job application is accompanied by an employee referral.

Knowing the right people matters. But how can you obtain an employee referral if you don’t already personally know someone working within the company? By connecting with employers via social media!

First, do an advanced search on LinkedIn to identify employees within the company, particularly those who live in your preferred region, and invite them to connect with you on LinkedIn.

Next, visit the company’s website to see which social media sites the company hosts. Follow the company online, not just to check for job postings, but also to engage with recruiters and hiring managers who post LinkedIn discussions and host Twitter chats.

One way to brand yourself to potential employers on social media is to comment on social media discussions in a thoughtful, meaningful manner. Do not engage in discussions hosted by employers in a hostile, rude manner, even if you feel passionate about the topic; remember to keep online conversation polite and courteous at all times. This isn’t Reddit or your personal text thread.

Do make it a point to share your expertise in subject matter when applicable. This brands you as a subject matter expert. While it’s great to compliment people, or make bland comments like, “Love it!” or “I agree,” these comments are never memorable.

Comments that provoke further, deeper discussion are memorable. Comments with embedded links to other great content are memorable. Insightful, appropriate comments demonstrating experience and expertise are memorable.

If you never comment and simply read threads, you will not be remembered; you must participate in order to stand out from the hundreds (or thousands) of job applicants vying for positions.

To learn more about how to use social media to your advantage in your job search, follow our blog, subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

Posted March 18, 2016 by

LinkedIn tip #10: Searching connections

Do you understand the power of searching your LinkedIn contacts’ connections?

This video, the final tip in a series of 10 by expert Chaim Shapiro, will help you better understand how to harness the power of searching your connections’ connections on LinkedIn to build your network online and search effectively for jobs using LinkedIn.

Chaim Shapiro, Assistant Director of Career Services and expert social media consultant, is hosted by College Recruiter’s Content Manager Bethany Wallace. This video series, Top 10 LinkedIn tips with Chaim Shapiro, helps college students, recent grads, and job seekers of all ages make the most of LinkedIn’s various features when searching for internships and entry-level jobs.


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Shapiro helps viewers discover that searching through their contacts’ connections on LinkedIn is a multi-layered process which can provide them with leads to potential new contacts of their own. This is helpful for college students and grads who are embarking on their own job search.

LinkedIn users can search through one of their contacts’ connections by job title or keyword, for example, and then click on “advanced search.” At that point, users can search by geographic location, company, or any other criteria.

For more of Chaim Shapiro’s top 10 LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted March 16, 2016 by

LinkedIn tip #8: Advanced search feature

If you have a LinkedIn profile, chances are you’ve searched for a friend or employer before, but have you used the advanced search feature?

Whether you just created your LinkedIn profile or have had one since your first year of college, expert Chaim Shapiro, Assistant Director of Career Services at Touro College and award-winning social media consultant, will help you improve your LinkedIn profile while networking online and conducting a job search by helping you understand how to use the advanced search feature to optimize your job search.

This brief video and article is part 8 in a 10-part series, Top 10 LinkedIn tips with Chaim Shapiro, for college students, recent grads, and other job seekers hosted by College Recruiter’s Content Manager, Bethany Wallace.


If the video is not playing or displaying properly click here.

The advanced search feature allows LinkedIn users to search for people using advanced search criteria, including company, school, location, job title, keywords, and first and last name. When searching for jobs, this is extremely helpful. In addition to these fields, you can also search outside of your own connections, search by industry, by school, by non-profit interests, etc.

The sky’s the limit when it comes to advanced search features, and college students and recent grads who are searching for jobs on LinkedIn should definitely take advantage of the advanced search feature.

For more of Chaim Shapiro’s top 10 LinkedIn tips, subscribe to College Recruiter’s YouTube channel, follow College Recruiter’s blog, and follow College Recruiter on Facebook, LinkedIn, and Twitter.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.