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The latest news, trends and information to help you with your recruiting efforts.

Posted February 17, 2015 by

Who Actually Reads Your College Application Essay?

Ryan Hickey

Ryan Hickey, Managing Editor of Peterson’s & EssayEdge

When it comes to college essays, the most significant point to remember is that the readers are not machines or algorithms looking for specific keywords that will clink together to advance you to the next round. These are academic professionals who have taken on the role of going through thousands of entrance essays (many of them horribly written or at the very least terrifically boring). Give them a break. Make yours a gem. (more…)

Posted November 20, 2014 by

Online Reputation Matters In Helping University Applicants Improve Admissions Odds

College admissions building

College admissions building. Photo courtesy of Shutterstock.

Here’s a question: How many times have you used Google to search for something? Here’s another question: How many times have you read reviews online about a product or a restaurant and made a judgment simply from reading those reviews? You may have even decided not to go to that restaurant or not to buy a product you were previously interested in solely because of reading information online.

If you’re like the majority of the population, then one, you’ve searched Google thousands upon thousands of times, and, two, at one point or another you’ve also made a decision about something simply based on what you’ve heard about it online. (more…)

Posted November 03, 2014 by

College Admissions Essays: What to Leave Behind and What to Keep

Ryan Hickey

Ryan Hickey, Managing Editor of Peterson’s & EssayEdge

An entire book could be written about your life. Regardless of whether or not you think it would be a particularly interesting book, the fact remains that you’ve had a lot of experiences that you could include in your admissions essays. Deciding on which parts of your life to highlight can be difficult, so follow these steps to guide you as you write your essays.

To make things easier, let go of the bad stuff first. Here’s what can be left behind. (more…)

Posted May 15, 2014 by

How to Be the ‘Total’ MBA Applicant – Including Excelling in the Interview

Ryan Hickey

Ryan Hickey, Managing Editor of Peterson’s & EssayEdge

As MBA programs become increasingly competitive, it’s more important than ever to be exceptional in every aspect of the application process: essays, resume and the interview. Because of this, each part deserves an equal amount of your time and attention.

The essays and resume are the parts of the application over which you have the most control, which is why most people focus on these two areas. However, you can do more to prepare for the interview than you might initially think. Follow this guide to become a triple threat in the MBA application process. (more…)

Posted September 12, 2013 by

6 Myths about College Admissions

If you are preparing to fill out college applications, beware of six myths concerning college admissions.

All across America, the parents of rising high school seniors are gearing up to help their children tackle this fall’s college applications. Yes, there’s a lot of excitement about taking this major step, but it’s mixed with a liberal dose of dread: Acceptance to top schools gets more brutally competitive every year. The number and variety of standardized tests seem to sprout like mushrooms. Were your kids really supposed to be building huts in Guatemala over the summer instead of lifeguarding? And why are there so many application essays to write now? (more…)

Posted August 19, 2013 by

Don’t Want to Be Like Many Others? 6 Ways Your College Application can Attract Admissions Officers

When applying to college, prospective students are competing against many applicants hoping to get into a particular college.  In order to have a chance to get that acceptance letter, students will need to separate themselves from the competition during the application process.  In the following post, learn six ways a college application can attract admissions officers.

If you’re like many American families, you’re probably dreading the college application process. And no wonder. All around you, you’ve seen great kids with stellar credentials get denied by top schools and you wonder what on earth they could have done wrong. You conclude that getting into a top college must require making a seven-figure donation, schmoozing the right VIPs, or turning into a Tiger Mom. (more…)

Posted July 24, 2013 by

Be Careful on Social Media! College Recruiters are Watching You

While prospective college students may see no harm in their activities on social media, college recruiters may disagree.  Learn more in the following post.

That said, with only 15 percent of schools having any policy whatsoever, that gives the vast majority of college recruiters complete freedom to surf your internet trail. Online behavior that can affect your chances of admission

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Can Your Social Media Image Affect Your Chances of Getting Into …