Building a massive audience using organic job distribution | ep126

New sites in our industry often face a chicken-and-egg problem: do you need meaningful candidate engagement before you can get meaningful revenue from employers, or do you need meaningful employer engagement before you can get meaningful traffic?

Today’s guest on the Inside Job Boards and Recruitment Marketplaces Podcast is Timothy Makalinao of Bandana, a new job board based in Brooklyn, New York that cracked the secret to building massive organic traffic without first winning a massive employer engagement. How? By using LLMs and other tech to create a superior candidate experience and really, really understanding the nuances of its local markets.

Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site discuss with Tim his family’s immigrant success story, the origins of Bandana, and what’s next in this inspiring story.