Woman-owned, small businesses powering talent acquisition technology for government buyers

In the world of recruiting technology, the biggest names usually grab the spotlight. But look a little closer and you’ll see that some of the most important players aren’t the giants. They’re smaller, woman-owned businesses that not only compete in the private sector but also win government contracts. These WOSBs combine agility with expertise, helping employers and agencies solve tough hiring challenges while also advancing diversity in the supplier base.

One of the things I’ve learned after decades in this industry is that government buyers need more than slick tech. They need partners who understand compliance, who can deliver talent at scale, and who bring perspectives often missing in a male-dominated sector. That’s where these WOSBs come in.

College Recruiter

I’ll start with my own shop. College Recruiter specializes in helping students and recent graduates find internships and entry-level jobs. Our CEO and majority owner, Faith Rothberg, has built the company into a leader in early-career hiring. We work with government agencies alongside private employers, giving both access to diverse, high-volume candidate pipelines. By combining performance-based job advertising with a mission-driven approach, we’ve proven that a WOSB can deliver real value in the federal marketplace.

Aptive Resources

Aptive Resources is another standout. They’re a WOSB that has carved out a strong niche in recruitment marketing, employer branding, and human capital solutions for government. They’ve supported the Department of Veterans Affairs and other agencies with large-scale campaigns to reach and hire talent in critical roles. Their work demonstrates how creative communications and data-driven marketing can make a difference in federal hiring.

C² Technologies

Then there’s C² Technologies, which has been around for more than three decades. They’re a WOSB focused on learning, training, and talent management technologies. With government contract vehicles like OASIS+ and HCaTS, they help agencies design and deliver programs that strengthen workforces. Their approach blends consulting, tech, and hands-on support, which makes them a trusted partner across the public sector.

Employer Lynx

Background screening doesn’t usually make headlines, but it’s essential to talent acquisition. Employer Lynx, a WOSB, provides screening services and tech platforms that help employers and government clients move candidates through compliance quickly and accurately. When you’re hiring at volume—and especially when you’re in the public sector—speed and accuracy matter. Employer Lynx delivers on both.

Purple Cow Recruiting

Purple Cow Recruiting is a smaller WOSB that focuses on sourcing cleared and government-ready talent. They understand the security and compliance requirements that come with defense and public sector contracts. For agencies and contractors that need people who can hit the ground running in sensitive environments, Purple Cow is a partner that knows the terrain.